Stop Pushing! The Low-Pressure Way to Book More Meetings
Update: 2025-11-06
Description
Want to close more meetings without sounding pushy? In this episode, Zac Thompson and Jack Frimston break down how SDRs can master the art of the “test close.” Learn the exact psychology behind getting real buy-in, avoiding the counterfeit “yes,” and creating curiosity that turns cold calls into booked meetings.
You’ll discover:
• How to ask “What would make it a good use of your time?”
• Why forcing meetings kills your close rate
• The difference between qualifying and pushing
• How to remove time pressure and make prospects sell themselves
Whether you’re a sales rep, SDR, or founder running your own outreach, this conversation will help you close more deals, book higher-quality meetings, and stop getting ghosted.
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