We did it - officially the best wedding industry podcast - in fact the best business podcast! We won Gold in the business category of the 2025 British Podcast awards.To celebrate here's my reflections on the evening and a chance for you to listen to our award winning entry!With thanks to Ciara Crossan, Ian Ramirez, Anshika Arora and Michelle Miles who all featured in our entry.Time Stamps00:01 - Reflections on our win01:42 - Celebrating Success and Future Directions06:13 - The Importance of Imagery in Multicultural Marketing13:55 - The Importance of Price Transparency in Sustainable Marketing
2025 has been a difficult year for many wedding business owners and venues - but how do you respond when enquiries are not at the level you are expecting? Today I am bringing you 10 suggested actions you can take when you find yourself in this situation.Time stamps:00:27 - 10 Tips for Improving Inquiry Levels in Your Wedding Business05:15 - Proactive Strategies for Wedding Business Success09:45 - Reigniting Cold Leads17:23 - Proactive Business Strategies During Quiet TimesMentioned in this episode:TikTok Pro - Returns this NovemberJoin the wait list for the next round of TikTok Pro here: https://go.beccapountney.com/tiktokpro Grab the free TikTok posting calendar: https://go.beccapountney.com/30daytiktok TikTok Pro
Burn out in the wedding industry is real - but it shouldn't be a badge of honour. We see people come and go in this industry, but you shouldn't be at the point of breaking before you take a break.Today on the podcast I am joined by one of my own personal business mentors - Chris Ducker. He shares his own journey of building a business that led to burn out - and what it has taught him about lasting the long haul. This message is for all of us - are you putting in the steps you need to become a Long Haul Leader.Buy Chris' book on Amazon todayFollow Chris on InstagramFollow Becca on Instagram*Don't forget to tag us in a post or story before the end of September for the chance to win a copy of Chris' book!*Time Stamps:00:00 - The Importance of Taking Breaks00:18 - Understanding Burnout: A Personal Journey12:13 - The Importance of Hobbies in Recovery14:28 - The Importance of Hobbies and Work-Life Balance20:47 - Realigning Business and Life for Long-Term Success25:52 - The Importance of Focus and Avoiding DistractionsMentioned in this episode:Need some support over the next few months?Whether it's ongoing support at part of the Wed Pro Members Lounge or a high level marketing strategy 1-1 - I am here to help. Don't go it alone this Autumn, let's work together to take your wedding business to the next level.Wedding Pro Members Lounge
Today I am chatting with magician Oli Couchman, the man behind Revilo Twist Magic. We talk about how magic came into his life, how you enter the magic circle, and how he quit his job to work full time doing what he loves. Oli shares tips on networking, what's working for him right now and why you need to be proactive in your sales strategy.Find Oli on InstagramVisit the Revilo Twist WebsiteJoin the Wedding Pro Members LoungeTime stamps:00:08 - Networking Strategies for Wedding Professionals02:08 - The Journey into Magic08:39 - Taking the Leap: Transitioning to Full-Time Magic12:30 - The Evolution of a Wedding Entertainer22:55 - Networking and Client Engagement Strategies29:13 - Navigating Challenges in the Wedding Industry31:17 - Navigating Vulnerability in BusinessMentioned in this episode:Wedding Pro Members LoungeJoin the best kept secret club in the Wedding Industry! The Wedding Pro Members Lounge is the learning and support community you have been looking for. Monthly expert masterclasses and a full library of past training, weekly check in calls and monthly goal setting - plus the most supportive community you could ask for. As a podcast listener you can get the first month free - just use the code PODCAST at the checkout. Wedding Pro Members Lounge
Today I am chatting with two of my clients - Tara and Adam, founders of Just For Your Occasion. Since starting their business 3 years ago, they have gone from 0 wedding per year to over 150 - what is the secret to their success? Wedding Shows! Hear their story from getting started, to realising the constant need for change. It's an honest, candid conversation from business owners who are right in the middle of their growth journey.Join the Wed Pros Members LoungeJust for Your Occasion WebsiteFind them on InstagramTime Stamps:00:00 - Introduction to Wedding Business Strategies04:52 - Transitioning from Nursing to the Wedding Industry07:11 - Starting a Business: The Journey Begins20:53 - Navigating Wedding Fairs: Strategies and Insights28:29 - The Transition to Full-Time Business36:30 - The Importance of Continuous Learning in Business41:41 - Adapting Strategies for Wedding FairsMentioned in this episode:Wedding Pro Members LoungeJoin the best kept secret club in the Wedding Industry! The Wedding Pro Members Lounge is the learning and support community you have been looking for. Monthly expert masterclasses and a full library of past training, weekly check in calls and monthly goal setting - plus the most supportive community you could ask for. As a podcast listener you can get the first month free - just use the code PODCAST at the checkout. Wedding Pro Members Lounge
Today I am chatting with Multicultural wedding photographer Nick Rutter. With over 17 years in the wedding industry, Nick is known for his natural, creative and colourful photography. We talk about his journey so far, the lessons he's learnt along the way and how he challenges himself to keep his creativity alive.Follow Nick on InstagramVisit Nicks websiteTime Stamps:00:30 - Starting a Journey in Multicultural Weddings00:38 - The Journey of a Wedding Photographer15:51 - The Journey of Learning and Growth in Photography19:30 - Breaking into Multicultural Wedding Photography26:43 - Exploring New Perspectives in Photography38:07 - Shifting Trends in Wedding Photography45:37 - The Impact of Social Media on Photography BusinessMentioned in this episode:Need some support over the next few months?Whether it's ongoing support at part of the Wed Pro Members Lounge or a high level marketing strategy 1-1 - I am here to help. Don't go it alone this Autumn, let's work together to take your wedding business to the next level.Wedding Pro Members Lounge
You've made the sale, but that's just the start of the journey! How can you offer exceptional customer service so that your customers rave about you to their friends? Today is the final part of our 4 part summer series where we talk about how to excel when it comes to boundaries and customer service.Time Stamps:00:04 - The Next Steps After the Sale01:35 - Setting Boundaries and Expectations in Customer Service12:00 - Surprise and Delight in Customer Service16:06 - Dealing with Difficult Customer Situations22:32 - Effective Customer Service Strategies
The enquiry lands in your inbox.... now the question is, can you turn it into a sale? Today I am going to be sharing best practices and top tips to help your conversion rate increase. Limit ghosting and time wasters and start getting higher quality sales in your wedding business.Want us to help build your CRM? See the Wedding Pro Agency info here.Try out BriteBiz for your businessTime Stamps:00:04 - Understanding the Customer Journey03:58 - The Customer Journey: Response Time and Automation14:34 - Automating Customer Interactions and Follow-Ups23:05 - Next Steps in the Sales Call ProcessMentioned in this episode:Wedding Pro AgencyNeed help and support this summer? Let us take some of the marketing tasks off your hands so you can remain consistent all summer long. From blog post writing to content creation, email marketing to website updates and even building out your CRM system, we can help. Get in touch to find out more.Wedding Pro Agency
This August on the podcast I am walking you through a step by step analysis of the customer journey. Today in part two we talk about getting the enquiries. People may know you exist, but are you doing enough to turn those viewers into enquirers!Time Stamps:00:07 - Understanding Client Engagement in Wedding Businesses01:04 - Understanding the Inquiry Stage of the Customer Journey04:42 - Marketing Strategies for Wedding Professionals08:09 - Understanding the Importance of Testimonials in Business11:10 - Understanding the Customer JourneyMentioned in this episode:Wed Pros Live in LondonJoin the wedding education event of the year as I bring Wed Pros Live to London. Join us on Wednesday 25th March 2026 at the Royal Horseguards Hotel in London for a full day of high energy, high level wedding education. Get your tickets now!Wed Pros Live 2026
This August I am recording a special mini series here on the podcast all about the customer journey funnel. This is what I do with my one to one clients, so I am going to give you an insight into that process so you can work on it too.This week we are talking about the discovery part of the funnel - this is the point where potential couples come across your business. Are you standing out from the crowd?Book a discovery call to talk about working 1-1Find out more about the members loungeTime stamps00:05 - Introduction to Customer Journey in Wedding Business00:47 - Introduction to the Customer Journey04:57 - Exploring Marketing Strategies07:42 - Understanding Marketing Channels for Weddings11:18 - Identifying Client Sources and Patterns
Today I am chatting with Destination Wedding planner Michelle Jacobs owner of Elegante by Michelle J. She discusses her wedding industry journey so far and shares her learnings including learning to say no in your wedding business. Follow Michelle on InstagramVisit her websiteTime Stamps:00:17 - Starting Your Wedding Business Journey01:43 - Michelle's Journey into Wedding Planning10:50 - Beginning the Journey: From Catering to Wedding Planning19:20 - The Reality of Wedding Planning32:03 - The Importance of Networking in Wedding Planning39:54 - Embracing Technology in Wedding PlanningMentioned in this episode:Wed Pros Live in LondonJoin the wedding education event of the year as I bring Wed Pros Live to London. Join us on Wednesday 25th March 2026 at the Royal Horseguards Hotel in London for a full day of high energy, high level wedding education. Get your tickets now!Wed Pros Live 2026
I did it - I took a leap of faith and launched a wedding industry conference called 'Wed Pros Live'. Next year my brand new wedding conference will be arriving in London - but how did it come about? What makes it different and what happens behind the scenes to make it happen? I share all in today's episode!Get your tickets to Wed Pros Live!Time Stamps:00:37 - Introducing Wed Pros Live 202606:53 - Announcing Wed Pros Live: A New Wedding Conference in the UK09:08 - Creating an Inclusive Event Experience17:58 - Introducing the Speaker Lineup24:30 - Ticket Pricing and Sponsorship
Today I am chatting with Ashley Ebert, owner of the Abundance Group about all things Disney! When we discovered our shared love of the happiest place on earth, I knew I had to get her on the podcast to discuss all things Disney - and what we can learn in our wedding businesses. We discuss innovation, customer service, suprise and delight and attention to detail.Whether you are a Disney lover like us or not, there is something to learn from today's episode!Visit the Abundance Group websiteFollow Ashley on InstagramTime Stamps:00:01 - Embracing Competition and Innovation10:59 - The Magic of Disney: Lessons for Business Owners17:50 - Creating Magic: Lessons from Disney for the Wedding Industry35:31 - The Magic of Generosity and Pixie Dust
One of the biggest stumbling blocks for Wedding Business owners is conversion rate. If you get the enquiry but can't make the sale, something is going wrong. Today I am chatting with founder of Hampshire Event DJS about how he has ensured his conversion rate is one of the best in the industry. We talk about his radio background, his rise from DJ to one of the most trusted DJ teams in Hampshire and his new adventure into the world of tech. Visit Simons websiteCheck out the DJ Teams tech / music selection toolFollow Hampshire Event DJS on InstagramTime Stamps:00:14 - Transitioning to Wedding Marketing Strategies00:28 - The Journey from Radio to DJing: Lessons Learned09:05 - Building a Resilient Business Model in the DJ Industry19:36 - Building a Strong Team of DJs22:15 - Understanding Marketing Strategies for DJs32:56 - Understanding Conversion Rates39:20 - Understanding the Psychology of Music Choices for Events44:22 - Setting Expectations for a Successful Wedding DJ Experience46:32 - Understanding the DJ's PerspectiveMentioned in this episode:Wedding Pro AgencyNeed help and support this summer? Let us take some of the marketing tasks off your hands so you can remain consistent all summer long. From blog post writing to content creation, email marketing to website updates and even building out your CRM system, we can help. Get in touch to find out more.Wedding Pro Agency
When you work alone, it doesn't take long to be fully booked - there are only so many weddings one person can attend in a year - so how do you continue to grow? Today I chat with Tim and Lizzie, the husband and wife team behind Boujee music. We discuss the growth of the business, what it's really like working with a romantic partner, and how they keep the boundaries between work and pleasure.Follow Boujee Music on Instagram and TikTokVisit the websiteBook tickets to Wed Pros Live 2026Time Stamps:00:03 - The Impact of Live Music06:24 - Beginning the Journey of Bougie Music07:20 - Transitioning from Duo to Agency16:10 - Navigating Challenges: The Impact of COVID on Business and Family Life28:52 - Working Together: Strengths and Trust in Business Partnership31:14 - Navigating Personal and Professional Boundaries
Today I'm chatting with Wedding Photographer turned Zentangler - Becky Harley. Having hit burn out herself, Becky wanted to evaluate her time and work out how to look after herself amidst the chaos of life. Today we talk about Burnout, Balance and Business.Visit the Ivy's Corner Website and take a free Zentangle lessonClick here to see how my own tangle turned out after taking Becky's free lesson.Follow Ivy's corner on Instagram and Youtube Time Stamps:00:10 - Managing Pressure Points in Wedding Planning00:45 - Introduction to Burnout and Balance in Business12:55 - Recognizing Burnout: Personal Experiences and Signs17:43 - Finding Space for Self-Care and Mindfulness34:09 - The Influence of ZentanglingMentioned in this episode:Wed Pros Live in LondonJoin the wedding education event of the year as I bring Wed Pros Live to London. Join us on Wednesday 25th March 2026 at the Royal Horseguards Hotel in London for a full day of high energy, high level wedding education. Get your tickets now!Wed Pros Live 2026
Today I am sharing the recording from a live panel discussion that took place a few weeks back at The Royal Horseguards Hotel. Alison Hargreaves interviewed myself and Elizabeth Solaru about the state of the industry, writing a book and our thoughts on luxury. I also announced my brand new event for 2026 - Wed Pros Live.Get a ticket for Wed Pros LiveBuy my book 'Done is Better than Perfect'Buy Elizabeths book 'The LUXPreneur'Find out more about the Royal Horseguards HotelFollow Alison from Guides for Brides on Linked inFind Elizabeth on InstagramTime Stamps:00:01 - Introduction to Wedding Business Strategies02:51 - Introduction to the Panel Discussion13:05 - Authenticity in Business Values15:41 - Navigating Luxury in the Digital Age26:38 - Navigating Luxury and Mid-Premium Markets29:27 - Exploring Luxury and Experience35:17 - Facing the Uncomfortable Truths of Business Ownership43:07 - Understanding Market Trends in Business48:39 - Taking Your Business Seriously
Today I am talking all about pricing! How much should you charge? Should you discount? How do you raise your pricing? How should you show your pricing on your wedding business website? In today's episode I am giving you my thoughts on it all!Want to talk about your pricing questions? Book a one to oneJoin the members loungeBook for Wed Pros Live 2026Time stamps were unavailable for this episodeMentioned in this episode:Wed Pros Live in LondonJoin the wedding education event of the year as I bring Wed Pros Live to London. Join us on Wednesday 25th March 2026 at the Royal Horseguards Hotel in London for a full day of high energy, high level wedding education. Get your tickets now!Wed Pros Live 2026
Should my wedding business use paid ads? This is a question I get asked a lot! Whether you are considering Google Ads or boosting some social media posts - this episode is for you. Today I am chatting with the President of 'The I Do Society' Mark Chapman to get all the info you need before dropping a big budget on paid ads. Find out more: https://theidosociety.com/Follow Mark on InstagramJoin the Summer of Tiktok:Training programmeFREE 30 day content calendarWedding Pro Agency helpTime Stamps:00:10 - Introduction to Wedding Business Marketing05:30 - The Evolution of Wedding Advertising07:57 - Navigating Advertising Strategies in Uncertain Economic Times18:33 - Understanding the Value of Advertising Spend22:33 - Understanding Client Needs in Advertising30:23 - Understanding TikTok as an Entertainment Platform35:40 - The Rise of ChatGPT in MarketingMentioned in this episode:Summer of Tik Tok!Join the Summer of TikTok from training to the agency - there is something for you.TikTok Pro
Today I am talking to you all about TikTok and Reels and why it's time for you to be paying attention to them. This summer is the perfect time for you to capture that all important content - so what's holding you back? In this episode I break down my own TikTok journey over the last two months and what I have learnt so far. Ready to dive in to your own summer of TikTok? The links you need are below:Get your FREE 30 day content planJoin the Summer of TikTok ProWant us to capture content for you? Email support@beccapountney.comFollow me on Tiktok and InstagramJoin the Wedding Pro Members Lounge.Time Stamps:00:02 - Understanding TikTok for Wedding Businesses01:40 - Embracing TikTok: The New Frontier for Wedding Businesses13:23 - Understanding Audience Differences in Social Media15:43 - Transitioning Strategies for Social Media Success22:10 - Batching Content for Efficiency29:43 - Introducing the Summer of TikTok