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Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do.
She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!
14 Episodes
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Send us a text If you started your business for freedom but somehow ended up with 100 bosses, this episode is for you. In this first guest interview, Victoria sits down with “Canadian Freedom Queen” and host of the Freedom Lifestyle Podcast, Sam Laliberte, to explore what it really takes to design a business that supports your life, not swallows it whole. Together they unpack the gap between the dream of flexibility and the reality of exhaustion, and how to rebuild your business model s...
Send us a text If you've ever felt like marketing is a foreign language, this episode is for you! Join Victoria as she draws parallels between learning Spanish and mastering marketing, highlighting the importance of structure, repetition, and progression. Just like language fluency, marketing (specifically campaigns) requires a strategic approach to truly resonate with your audience. In this episode, you’ll discover: Why a structured marketing campaign is essential for successThe role o...
Send us a text What happens when the tribute act doesn’t live up to the hype? In this episode, Victoria shares how a disappointing Christmas party performance became the perfect reminder that all the glitz and glamour in business won’t save you if you don’t get the basics right. You’ll learn: Why flashy distractions like new websites, rebrands and viral reels won’t fix your marketingThe simple fundamentals that actually build credibility and trustHow to spot when your high-ticket offer isn’t ...
Send us a text What happens when you think you’re ready to conquer the black runs… but can barely master the chairlift? In this episode, Victoria shares how a ski trip turned into the perfect lesson on business growth... and why sticking to the “easy slopes” in your marketing keeps you stuck. You’ll learn: Why comfy routines kill progress (and what to do instead)How to spot and swap old habits for smart experimentsThe truth about overthinking, excuses, and “planning without doing”How to build...
Send us a text What happens when a Netflix binge becomes a full-blown obsession? When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over? In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show. You’ll learn: Why emotional investment equals buying behaviourHow to t...
Send us a text A bunch of girls, a two-hour window, and a bottomless brunch. What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet. In this episode, you’ll learn: The surprising link between cocktails, chaos, and buyer psychologyWhy urgency changes how people behave and how to use it ethically in your marketingThe simple psychological triggers that turn hesitation into “I’m in”How to build irresistible of...
Send us a text Ever looked back and realised you missed a moment you can’t get back? That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around. In this episode, you’ll learn: Why “waiting until it’s perfect” can quietly kill your marketing momentumHow to capture everyday stories and turn them into brand-building goldThe power of planning so you stop losing valuable moment...
Send us a text Ever walked into a room and realised you’re in the wrong crowd? That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth. In this episode, you’ll learn: What to do if your LinkedIn feed feels full of the wrong peopleHow to quickly spot who’s worth connecting with (and who’s not)Why the right crowd means more leads, referrals, and real conversationsA simple daily habit to start b...
Send us a text Why Authenticity is Your Secret Marketing Weapon What does haggling in the souks of Marrakesh have to do with winning clients? More than you think. In this episode, Victoria reveals why ditching the polished persona and showing up as the real you can fast-track trust, attract the right clients, and make your marketing feel effortless. Learn how you can generate leads by being unapologetically YOU. Grab free templates, checklists and guides at allstarmarketingclub.com/reso...
Send us a text Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business. Ever popped into a shop for one thing and come out with a bag full of snacks but nothing for dinner? That’s exactly how many small business owners approach their marketing. In this episode, Victoria shares how these “random acts” of marketing waste time and money – and what to do instead. You’ll learn how to swap scattergun tactics for a clear plan that targets the right people, builds momentum, and...
Send us a text How to Turn “No” into “Yes” in Your Small Business Sales Ever feel like your sales hit a wall after the first “no”? You’re not alone. In this episode, Victoria shares a funny family story that perfectly illustrates how persistence, creativity, and knowing the real decision-maker can flip rejection into opportunity. You’ll learn how to handle objections before they happen, keep going when others give up, and create offers that make it easy for your ideal clients to say yes. Expe...
Send us a text Think Upgrades! The Small Change That Transforms Your Marketing & Revenue Ever splashed out on an “upgrade” that didn’t quite deliver? From first-class train seats, to beach cabanas that blew the budget… Victoria’s upgrade obsession has a big lesson for your business. In this episode, you’ll discover how simple upgrades and VIP options can reshape buyer decisions, boost your revenue, and make your existing offers work harder – without creating anything new from scratch. You...
Send us a text Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance. In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead. Key Takeaways: Outsourcing traps: Why handing off your marketing without strategy or direction never works...
Send us a text Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led bu...
Send us a text If you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you! In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one where we just had to hope for the best. Today, however? It’s a different game. And you...
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