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If you started your business for freedom but somehow ended up with 100 bosses, this episode is for you. 

In this first guest interview, Victoria sits down with “Canadian Freedom Queen” and host of the Freedom Lifestyle Podcast, Sam Laliberte, to explore what it really takes to design a business that supports your life, not swallows it whole.

Together they unpack the gap between the dream of flexibility and the reality of exhaustion, and how to rebuild your business model so that time, energy and income work in your favour.

In this episode, you’ll discover:

• The early warning signs that you’ve built yourself a job instead of a business
• How to define what freedom actually means to you using values, triggers and “how do I feel?” checks
• Why specialising and simplifying your offers can increase your income and reduce your hours
• How to set boundaries, spot red-flag clients and confidently let go of the work that drains you
• The power of knowing your “enough number” so you can stop chasing more and start living more
• Why personal branding is such a powerful growth lever, and simple ways to start if you hate being “visible”
• A practical 10-minute audit you can use to review your clients, offers and role in the business for 2026

If you’re tired of being permanently busy, feeling guilty for wanting more space, or quietly resenting your own calendar, this conversation will help you rethink what’s possible and start building a business that truly funds your version of freedom.

Connect with Sam Laliberte:
• Instagram: @sam.laliberte
• Freedom Lifestyle website and podcast: whatsyourfree.com

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery