Unlock the keys of personal finance for beginners during this conversation with Gabriel Nussbaum, one of the UK’s leading finance content creators boasting a follower count of more than 1.3 million on Tiktok. We dive into the foundations of personal finance and financial literacy for beginners, bust common money myths, and share actionable tips on how to save money, grow wealth, and make smarter decisions. Gabriel explains his best personal finance tips, the importance of financial education, and shows you simple steps to take control of your budget and future. If you want to improve your financial literacy, learn the basics of financial education, or simply want practical advice on how to save money and manage your income, this episode is your perfect starting point. Chapters 00:00:00 Introduction: Meet the Money Guy 00:05:40 Taking the Leap: Building a Personal Finance Career 00:10:00 Why Financial Literacy for Beginners Matters 00:13:05 Why Is Financial Literacy So Poor? 00:16:30 Emotions and Money Management: The Personal Finance Challenge 00:21:20 How to Save Money: Gabriel’s Top 3 Actionable Tips 00:29:00 Five Must-Have Money Accounts 00:36:30 Couples, Money Management, and Financial Education 00:38:30 The Most Common Financial Mistakes (for Beginners) 00:41:00 Simplifying Personal Finance for Beginners 00:44:00 Boosting Financial Literacy: Content Creation Strategies 00:51:00 Scripting & Filming Personal Finance Content 01:01:00 Monetising Personal Finance Content: What Really Works 01:10:00 Working With Brands & Financial Education in Action 01:15:00 Impact, Opportunities, and Financial Education for the Future 01:18:00 Quick Fire: Best & Worst Advice for Personal Finance Beginners
Today, I’m joined by UK afrobeats artist AdeJosh as he shares his candid thoughts on why many artists today find themselves financially struggling despite their public success. He discusses the challenges posed by record labels, which often trap artists in a cycle of debt with their financial structures. AdeJosh also touches on the role of perception and reality in the music industry, emphasising that numbers may not always tell the full story. AdeJosh also opens up about his experiences with major labels and the importance of artist development, which he believes has diminished over the years.
Today I’m joined by content creator Cameron Corp aka Power & Precision, as he shares his journey from a passionate football enthusiast to a successful content creator, building a following of almost 1 milllion across platforms by sharing his experiences with the worlds best footballers. Chapters 00:00 Introduction 05:59 Early Growth and Milestones 12:07 Editing and Content Creation Process 15:02 Working with ProDirect and Career Development 21:02 Building Relationships in the Industry 23:48 Freelancing and Earnings in Content Creation 47:28 Navigating Brand Collaborations 54:49 Transitioning to Full-Time Content Creation 59:55 Content Strategy Across Platforms 01:04:06 Monetisation Challenges in Content Creation 01:08:30 Dealing with Injury and Mental Health 01:17:14 Future Goals and Aspirations 01:19:21 Advice for Aspiring Content Creators
Today we are joined by George Sullivan, the founder and CEO of The Sole Supplier, one of the UK's leading sneaker platforms. In this episode we deep dive into George's rollercoaster journey from rock bottom to the heights of running a multi-million-pound business. George opens up about the challenges of managing rapid growth, the importance of self-belief, mental clarity, and the dangers of success without preparation. Join us for an inspiring and insightful conversation that not only explores the highs and lows of entrepreneurship but also offers wisdom on personal growth, mental health, and the art of perseverance.
Ever wondered what it’s really like to turn your passion for food and travel into a thriving online brand? In this episode, I sit down with Catherine Whild, known as @traveltothefridge, to get an unfiltered look at her journey into creating food content, from landing paid brand deals to amassing tens of thousands of loyal followers, all while navigating a full-time job. Catherine shares: The honest realities of building a content brand from scratch Her strategies for going viral, growing a community, and getting noticed by top brands (even before hitting 5K followers!) The behind-the-scenes tactics for content creation, monetisation, and negotiating with brands How to find your creative voice, stay authentic, and handle the challenges of the creator economy Real stories of wins, setbacks, and lessons learned, all served up with a conversational, relatable vibe Whether you’re an aspiring creator, a business owner, or just love hearing inspiring journeys, this episode is packed with actionable takeaways and a healthy dose of motivation.
Today we welcome Johnny Kay back to the show! Johnny is a masterful storyteller and Chief Commercial Officer at Versus, and today he unveils the secrets of his viral success on TikTok. In this episode, Johnny shares his journey both in creating content captivating millions with his engaging stories, and as the manager of music artist Bawo. Johnny, known for his storytelling prowess, discusses the strategies and tactics that have allowed him to amass an impressive following and generate millions of views weekly, before also sharing the reality of music management. Explore Johnny's method behind storytelling, his consistency in content creation, and the importance of authenticity. Whether you're a budding content creator, a fan of storytelling, or someone interested in the intersection of social media and music management, this episode is packed with valuable insights and inspiration. Tune in to learn how Johnny's journey can inspire you to harness the power of storytelling and social media to transform your passions into a thriving career.
Today I sit down with Lamar Russell, a remarkable entrepreneur, community leader, and best-selling children's author, who has transformed his life experiences into a beacon of hope and inspiration for others. Lamar opens up about his challenging upbringing, marked by a lack of positive male role models and his brother's early incarceration, which drove him to become a positive influence for young girls and boys. Lamar shares the pivotal moments in his life, such as his near-death experiences in a house fire and a car crash, which significantly altered his life's trajectory. Despite these adversities, Lamar found his purpose in mentorship and community service, ultimately becoming an influential figure in the lives of many young people. Throughout the episode, Lamar emphasizes the importance of representation, affirmations, and giving back to the community.
In this compelling episode, we sit down with Ayo Noble, a renowned financial protection advisor who has captured the attention of millions with his insightful advice on building and safeguarding family wealth. Ayo shares his powerful journey from personal tragedy to building a thriving business and a 100K+ online audience in just 90 days. Join us for this enlightening conversation and discover how you can protect your family's future and build a lasting legacy. Whether you're just starting out or planning your estate, this episode is packed with valuable insights and practical advice to help you on your financial journey. What You’ll Discover: * How to go from 0 to 100K followers: The real tactics behind explosive audience growth and going viral. * Monetisation strategies that work: Learn how to turn your content and community into real income. * Personal branding secrets: Why being relatable, jargon-free, and authentic is the key to standing out. * Inspiring stories and actionable advice: From overcoming setbacks to building generational wealth, Ayo’s journey will motivate you to take action. * The truth about life insurance and legacy: How a simple decision can change your family’s future forever.
Today we dive into the inspiring journey of Kelvyn Quagraine, the Head of Brand at the Art of Football. From his humble beginnings volunteering at Dulwich Hamlet to spearheading global campaigns and interviewing royalty, Kelvyn's story is a testament to the power of passion, persistence, and authentic storytelling. Kelvyn's journey is a masterclass in leveraging passion and storytelling to carve out a niche in the competitive world of sports branding. Whether you're an aspiring creative or a seasoned professional, this episode offers valuable insights into the power of authentic storytelling and community-driven branding. Tune in to be inspired and take your first step towards your dreams today! In this episode we discuss: * How Kelvyn's volunteer work at Dulwich Hamlet set the stage for a remarkable career in the world of football. * Insights into the mission of the Art of Football, redefining merchandise with quality and cultural storytelling at its heart. * Kelvyn's experiences at Copa90 and Football Beyond Borders, emphasising the impact of storytelling in building community and brand identity. * Kelvyn's role in launching impactful campaigns, including a standout collaboration with Guinness, illustrating the fusion of football culture and brand identity. * Kelvyn shares first hand what it was like interviewing Prince William, Harry Kane & Declan Rice * Practical advice for young creatives on building a career in football, presenting, or branding, emphasising the importance of personal branding and community engagement. FOLLOW US! ► https://www.instagram.com/wmbfdpod/ https://www.tiktok.com/@wmbfdpod https://www.linkedin.com/in/bayo-adeoshun-32583156/ Guest: https://www.instagram.com/kelvynquagraine https://www.linkedin.com/in/kelvyn-quagraine-b64b64122/ Memorable Quotes: "Your voice is powerful and unique; step into every room to learn, be confident, and driven." "It's about the little steps, not just thinking you can jump 20 steps in one go." Chapters 00:00:00 Early Life, Family, and Finding Identity Through Sport 00:06:43 The Power of Experiences: School, Thailand, and Football Beyond Borders 00:13:35 Building Skills and Networks: Volunteering, Content Creation, and Perseverance 00:20:02 Copa90: Community Management, Storytelling, and Presenting 00:23:32 Advice for Aspiring Presenters and Content Creators 00:25:19 Football Beyond Borders: Charity, Partnerships, and Social Impact 00:29:21 Storytelling, Articulation, and Personal Identity 00:33:25 Art of Football: Head of Brand, Campaigns, and Creative Process 00:46:02 Interviewing Price William, Harry Kane & Declan Rice 00:52:57 Personal Branding, Building Community, and Industry Advice 01:06:31 Trends in Football, Fashion, and Authentic Storytelling 01:12:51 Quickfire Round & Kelvin's Reflections For more quality content, subscribe here ➡ @wmbfdpod 🔔 Turn on notifications to stay updated with new uploads
Ever wondered how top creators build loyal audiences and turn their passion into a thriving business? In this episode, I sit down with Jake Lee—founder and CEO of Alpha Talent Group—who started his agency at just 21 and now manages some of the UK’s most influential creators and athletes. We dive deep into what really matters in the creator economy, busting myths about follower counts, brand deals, and overnight success. Jake shares actionable insights on: Why engagement beats virality every time How to build a community that supports and monetizes you The mindset shift that helped him grow from cold DMs to managing top-tier talent The platforms and strategies most creators are still sleeping on The importance of authenticity, proactive pitching, and mental resilience in the creator journey Whether you’re just starting out or looking to take your content to the next level, Jake’s story and advice will inspire you to build something real, lasting, and meaningful—with a community that has your back.
In this episode, Fred shares his journey on The Apprentice, detailing the intense application and interview process, the challenges faced during filming, and the dynamics of group tasks. He reflects on the high-pressure environment of the boardroom and the lessons learned from his experience. Fred emphasises the importance of visibility for personal branding and the opportunities that arise post-show, encouraging listeners to take action and pursue their dreams. Watch our first episode to learn more about Fred’s journey here! FOLLOW US! ► What My Best Friend Does Instagram What My Best Friend Does TikTok Bayo LinkedIn Guest: Fred's Instagram Fred’s LinkedIn bigpublicspeaking.com For more quality content, subscribe here ➡ @wmbfdpod 🔔 Turn on notifications to stay updated with new uploads
EP75 - Today I'm joined by social media expert Ali as he shares the habits you need if you want to grow your social media and make money from content. Timestamps:0:00 - Intro4:20 - I started making content during lockdown7:45 - There's a pattern to making VIRAL videos20:30 - I felt SO free after leaving my job27:20 - My videos snowballed because of THIS strategy!31:20 - You need to CONSUME as much as you CREATE35:30 - If you want to make money from content, DO THIS immediately!41:08 - The most important factor for creating a great hook48:06 - This is why Ashton Hall is BLOWING UP!54:29 - Platforms are evolving to become search-first56:41 - Why clients come inbound pre-sold59:36 - The hardest part of marketing for clients1:08:37 - Not everyone is my client1:13:48 - If you're delusional enough, you can achieve anything FOLLOW US! ►WMBFD InstgramWMBFD TiktokLinkedInGuest: Ali's InstagramAli's LinkedInFor more quality content, make sure to hit FOLLOW.
EP73: In todays episode I'm joined by rent to rent expert Nicole as she shares how to get started in the property industry with almost no money down, what makes a good rent to rent property, common mistakes to avoid with rent to rent and SO much more! Timestamps:0:00 - Intro5:40 - Why Nicole restarted university after 2 years of study16:02 - Life as an investment banker23:16 - Why Nicole chose rent to rent over traditional property rentals24:50 - Rent to rent explained 27:52 - Common mistakes people make when getting into rent to rent36:33 - The most challenging aspect of rent to rent! 43:50 - The truth about running a business that no one tells you47:07 - Mentors save you SO much time! 52:15 - EVERYONE should do therapy! 58:03 - Quick fire rent to rent questions with Nicole! 59:25 - Nicole Advice to younger selfFOLLOW US! ►InstagramTikTokLinkedInGuest: https://www.instagram.com/d.nics/https://www.linkedin.com/in/nicole-klutse
EP 72 - Jeffrey Boadi is a health and wellness expert who has amassed millions of views and hundreds of thousands of followers across social media by sharing healthy plant based recipes and lifestyle tips. In todays episode Jeffrey highlights the steps you can take to proactively focus on health and give yourself the best chance of being healthy and mobile in later life.Timestamps:0:00 - Intro4:48 - The decision to go plant-based10:58 - The scary links between diet and disease15:29 - The importance of blood tests23:32 - Difference between being a vegan and vegetarian24:33 - Does being a vegan make you healthy?28:50 - 7 Key food groups for a plant based diet32:21 - The TRUTH about frozen fruit! 35:40 - Nutrients most people lack in their diet41:05 - Fermented foods are fantastic! 44:12 - The key to affordable healthy eating48:50 - Is all desert bad?55:52 - Biggest misconception about plant based diet1:01:37 - Easy ingredients to make a nutritious plant based bowl1:05:57 - Why strength training leads to anti-ageing! 1:13:47 - One of the biggest keys to improving health outcomesFOLLOW US! ►InstagramTiktokLinkedInGuest: Jeffrey InstagramLearn more about Jeffrey on his website 🔔 Turn on notifications to stay updated with new uploads
EP 71 - Gordon Reid is the founder of creative agency Middle Boop. In today’s conversation we talk about his journey through various creative roles, from graphic designer, to illustrator, creative director and more.Timestamps:0:00 - Intro9:39 - The biggest lesson University Taught Gordon16:30 - How Gordon Got His First Design Job22:32 - Creative Way To Open Doors And Meet Contacts28:33 - The Reality of Working As A Creative In Advertising33:03 - Working On Some AMAZING Projects! 36:48 - How Work Impacted Gordons Mental Health44:34 - Advice To Get Started In Advertising51:22 - Starting Middle Boop 2.056:21 - Advice For Starting An Agency1:01:46 - Doing This UNLOCKED So Much Business 1:08:48 - Raising Money For Charity Via 'The Weird World Cup'1:15:01 - How To Get Speaking Gigs As A Creative1:19:53 - ALWAYS Keep Learning! 1:21:50 - Gordon Advice To Younger SelfFOLLOW US! ►InstagramTiktokLinkedInGuest: Connect with Gordon on LinkedIn here! You can check out Gordon's business here! For more quality content, subscribe here ➡ @wmbfdpod 🔔 Turn on notifications to stay updated with new uploads
EP 70 - In todays episode I'm joined by Author Ore, who started her career in publishing before writing her book 'The Three Of Us'.In today's episode we discuss how to succeed in the publishing industry, the process for getting a book published and how much money you can earn for the various roles in the publishing industry and as an author. Timestamps:0:00 - Intro5:03 - Is university worth it?12:25 - How Ore landed her first job through Creative Access 22:15 - These are the different jobs you can do in Publishing 33:30 - Day in the life working in a publishing house39:45 - You have to be willing to sacrifice to succeed 43:15 - I made a HUGE mistake! 46:55 - The importance of a literary agent 51:30 - Ideas can spark from anything! 53:25 - Getting inspiration for her first book and journey to publish1:01:27 - Book publishing deals explained1:07:55 - Advice for anyone looking to write their own book1:09:59 - Ore's metric of success for herself as an author1:15:22 - How to deal with writers' block1:16:55 - Quick fire questions with Ore1:18:43 - Ore advice to younger self
EP 69 - Melissa Nathoo has interviewed some of the hollywoods biggest actors. In today's episode she shares how you can break into and thrive in entertainment news.She also shares the reality of junkets, red carpets, premiers and SO much more! Timestamps:0:00 - Intro1:41 - Quick fire questions with Melissa 3:20 - Growing up this wasn't a career path7:17 - Broadcast yourself on Youtube! 8:45 - How Melissa landed her first job 18:54 - The reality of interviewing A-List celebrities29:53 - Most challenging moment as a presenter42:25 - The BIGGEST misconception working in showbiz45:00 - Why it's so HARD to break into presenting 49:25 - The TRUTH About red carpet interviews56:45 - The importance of having good relationships1:02:27 - Stop worrying about what others think1:08:25 - Melissa advice to younger selfFOLLOW US! ►https://www.instagram.com/wmbfdpod/https://www.tiktok.com/@wmbfdhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.instagram.com/melissanathoo/https://www.tiktok.com/@melissanathooFor more quality content, subscribe here ➡ @wmbfdpod 🔔 Turn on notifications to stay updated with new uploads
EP 68 - Giuseppe Baidoo is the founder of healthy snack brand Gusto Snacks. In today's episode he shares his entrepreneurial journey, lessons learned from starting multiple businesses, marketing with no budget and so much more!Giuseppe also discusses his recent VIRAL post on LinkedIn describing how major retailer Holland & Barrett copied his product and what he did in response.Timestamps:0:00 - Intro7:34 - First business attempt with Ooze drinks13:25 - The decision to shut my first business was SO difficult15:31 - Biggest lesson learned from first business failure22:01 - Getting started with Gusto Snacks27:15 - How to give your business partner confidence29:47 - Key initiatives to raise funds for a startup32:25 - How they found the PERFECT healthy snack to sell40:11 - Using customer data to overcome setbacks from supermarkets43:51 - The SAME mistake everyone makes when prospecting (and how to find contacts)51:56 - How Mr Beast Inspired Marketing Strategy54:40 - Guerilla marketing Strategies with £0 (and the impact)1:00:09 - Crazy way Holland & Barrett COPIED our products1:08:08 - I used their own customers against them!1:11:12 - I was nervous to post, but the results were CRAZY! 1:15:57 - STOP just reading books, go and DO THINGS!1:18:05 - Quick fire questions with Giuseppe1:19:51 - Giuseppe advice to younger self FOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/https://www.instagram.com/giuseppebai/https://www.instagram.com/gusto.snacks/https://snackgusto.com/ 🔔 Hit FOLLOW to stay updated with new uploads
EP 67 - Interested in working in sports but not as an athlete, coach, or physio? Hugo Jafari is the founder of Ignite Sports Management, an boutique agency that manages some of the worlds leading athletes including Tom Dean, Max Whitlock, Helen Glover and so many more.We share how you can break into the world of athlete management, considerations when starting an agency, so inspiration athlete stories and so much more! Timestamps:0:00 - Intro5:55 - NEVER Do This When Starting In Sports Industry9:14 - The Decision To Work For A Small Or Big Agency14:18 - You Have To Identify Your Area Of Specialism Early20:50 - Starting Ignite Sports Management25:02 - Biggest Challenge Starting An Agency35:25 - Tom Dean Transcends His Sport39:11 - Finding The Right Athletes To Represent49:28 - Is Experience More Important Than A Uni Degree?56:22 - How The Sports Industry Has Evolved Over The Past 12 years59:58 - Inspirational Emily Campbell Story1:03:02 - Educating Students On Sports Careers1:09:15 - You Have To Be BRAVE! 1:13:10 - Quick Fire Questions With HugoFOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/hugo-jafari-093195a2https://www.ignite-sports.co.uk/For more quality content, subscribe here ➡ @wmbfdpod 🔔 Turn on notifications to stay updated with new uploads
EP 66 - Guerin is a brand lead who's marketing stunt with friend Ali, landed them a much coveted ticket at Cannes Lions Festival. In today's episode, we talk about his journey which includes dropping out of university, leaving home, going to Cannes and how the subsequently changed the trajectory of his lift. Timestamps: 0:00 - Intro 5:45 - My dad told me to LEAVE the house! 12:38 - I don't NEED external validation 14:28 - Crazy story how Guerin landed his first internship 17:43 - Origins of Ali & Guerin Go To Cannes 23:12 - You have to be bold! 31:18 - This is how you maximise networking opportunities 39:41 - Brands need us more than we need them! 44:20 - Stop waiting for validation! 49:51 - Becoming the youngest speaker in the House of parliament 1:00:58 - If you're ok with where you are, STAY THERE! 1:07:00 - Quick Fire with Guerin FOLLOW US! ► https://www.instagram.com/wmbfdpod/ https://twitter.com/wmbfdpod https://www.linkedin.com/in/bayo-adeoshun-32583156/ Guest: https://www.instagram.com/guerin_luther/https://www.linkedin.com/in/guerin-luther-nimi-1aaa93183/ For more quality content, subscribe here ➡ @wmbfdpod 🔔 Turn on notifications to stay updated with new uploads