Why Most Startups Fail (& How The Sole Supplier Survived) | George Sullivan Interview
Update: 2025-08-05
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Today we are joined by George Sullivan, the founder and CEO of The Sole Supplier, one of the UK's leading sneaker platforms. In this episode we deep dive into George's rollercoaster journey from rock bottom to the heights of running a multi-million-pound business.
George opens up about the challenges of managing rapid growth, the importance of self-belief, mental clarity, and the dangers of success without preparation.
Join us for an inspiring and insightful conversation that not only explores the highs and lows of entrepreneurship but also offers wisdom on personal growth, mental health, and the art of perseverance.
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