Creating Viral Food Content: Lessons from Catherine Whild’s Success on TikTok & Instagram
Description
Ever wondered what it’s really like to turn your passion for food and travel into a thriving online brand? In this episode, I sit down with Catherine Whild, known as @traveltothefridge, to get an unfiltered look at her journey into creating food content, from landing paid brand deals to amassing tens of thousands of loyal followers, all while navigating a full-time job.
Catherine shares:
The honest realities of building a content brand from scratch
Her strategies for going viral, growing a community, and getting noticed by top brands (even before hitting 5K followers!)
The behind-the-scenes tactics for content creation, monetisation, and negotiating with brands
How to find your creative voice, stay authentic, and handle the challenges of the creator economy
Real stories of wins, setbacks, and lessons learned, all served up with a conversational, relatable vibe
Whether you’re an aspiring creator, a business owner, or just love hearing inspiring journeys, this episode is packed with actionable takeaways and a healthy dose of motivation.
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