In this episode of What the Field?!, we sit down with Sabine Bonnot, President of Planet-score, to discuss how their food labelling system is helping consumers better understand the environmental impact of what they buy — and why some types of information matter more than others. Drawing on research conducted in supermarkets across Europe, Sabine explains why shoppers distrust simplified, aggregated scores, and how transparency on issues like pesticide use, biodiversity, animal welfare, and p...
In this episode, we sit down with Reniera O’Donnell, Food Lead at the Ellen MacArthur Foundation, to talk about the power of food design — and what it means to truly rethink the system from the ground up. We dive into the Foundation’s Big Food Redesign Challenge, an initiative inviting food companies to radically redesign their products using circular economy principles. What happens when you apply circular design for food not just on farms, but in food innovation labs, ingredient sourcing, a...
Birdsong is disappearing from our landscapes—but why? In the latest episode of What the Field, we sit down with Ariel Brunner, Regional Director of BirdLife International, to talk about why the dramatic decline in bird populations across Europe is not just a tragedy for nature lovers, but a warning sign for the future of our food systems. Drawing from decades of experience in conservation, Ariel explains how industrial agriculture has devastated biodiversity—especially among farmland birds—an...
In this episode of What The Field?!, we sit down with Analisa Winther, co-founder of Top 50 Farmers, to discuss the importance of recognising and celebrating the individuals behind our food. Analisa shares insights on how visibility can transform the agricultural landscape and why it's crucial for the future of regenerative farming. We delve into: The mission of Top 50 Farmers and its impact on the farming community.How more visibility can turn into policy influence, new markets and str...
We talk a lot about fair prices. But what if we told you the price tag on your food is lying to you? In this episode of What The Field?!, we dive into true cost accounting — what it is, why it matters, and how it can change the way we think about food. Our guest Pietro Galliani from True Price and the Impact Institute breaks down the invisible costs behind what we eat: environmental damage, underpaid farmers, and social inequalities that never make it onto the label. We also explore how busin...
In this episode of What The Field?!, we sit down with Bastien Sachet, CEO of Earthworm, to dig into whether big businesses are actually walking the talk on regenerative agriculture—or just riding the sustainability wave. Earthworm is an impact-driven global non-profit working on the ground to create scalable solutions for nature and people to thrive. It started with Nestlé’s no-deforestation pledge, proving that when corporations commit, real change can happen. A key takeaway: It’s Not the Co...
This month on What The Field?!, we had the absolute joy of chatting with the brains and hearts behind our documentary, Rage is Good, Action is Better. We dove deep into why storytelling is such a big deal when it comes to showcasing inspiring stories (like those of regenerative farmers) and making big, political topics feel personal and real. We also talked about what it’s actually like to make a documentary. Spoiler alert: it’s a lot of hard work, a ton of heart, and plenty of unexpected mom...
This month on What The Field?!, we sit down with Benedikt Bösel, a regenerative agriculture pioneer and the steward of a 3000-hectare estate near Berlin. From a career in finance to a transformative journey into the heart of regenerative farming, Benedikt’s story is one of resilience, reinvention, and profound connection to nature. In this episode, Benedikt shares his challenges managing sandy soils and minimal rainfall, why monocultures are “ticking time bombs,” and how he’s turning his land...
This month, on What The Field?!, we dive into the fascinating world of conservation biology with Astrid Vargas. Known for her groundbreaking work in endangered species recovery, from the Iberian lynx in Spain to Madagascar’s golden-crowned sifaka, Astrid has dedicated her life to protecting biodiversity. She founded Inspiration for Action, where she blends community, art, and landscape restoration, illustrating how creativity can inspire environmental change. She was also a founder of ...
Bernard’s story is incredible, after working in impact investment for various financial institutions here in Europe, he bought a coffee farm in Honduras and moved there 2 years later, and is now selling his coffee through CrowdFarming! Bernard’s project is so much more than just coffee, to start, his coffee is called “Melipona bee coffee”, Melipona is the name of a family of stingless bees native to the tropics. As an organic coffee farmer, Bernard has always had in mind to plant plants to a...
We’re excited to bring you the latest episode of "What The Field?!" with our special guest, Béla Janovich. Bela’s done it all—tech startups, running his own regenerative farm and investing in a groundbreaking farming app. In this episode, Béla shares his journey from the high-paced tech world to the peaceful fields of regenerative farming. He talks about how his experience in all these different spaces has helped him in many aspects. As an experienced entrepreneur, board member, and inv...
In this new episode of What The Field?! we were thrilled to welcome Alfredo to our CrowdFarming offices to record the podcast in person. It is always such a treat to be able to have our conversation in person and record the video as well as the audio, so make sure you don’t miss out on the video recording if you prefer them! Alfredo Poves is the CPO and CEO of Ixorigue a company that offers livestock farmers an innovative solution to better manage and track their livestock. This prod...
Hey everyone! Ready for another episode of What The Field?! This time, we had the incredible Dimitri Tsitos join us, and let me tell you, it was a conversation you don't want to miss. Fun fact: Dimitri and I went to the same university, and he speaks a bunch of languages! Dimitri is the co-founder of AgroSystemic, whose mission is to provide the tools to facilitate the regenerative transition in the Mediterranean basin, with a special focus on tree crops. It’s all about de-risking the t...
In this month's episode of “What The Field?!”, we had the pleasure of sitting down with Jolien Walhof, the Head of Impact at The WaterBear Network. This conversation is a must-listen for anyone passionate about climate action and the transformative power of filmmaking and storytelling. Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/
Are you curious about the innovative practices shaping the future of farming? If so, our new podcast episode will be right up your alley. We’re joined by Joseph Gridley the creator of the Soil Association Exchange. A tool to help farmers collect data and implement regenerative farming practices, all while making a profit. Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/
This month’s episode from “What The Field?!” is one of our personal favourites, our guest is Eduardo Cuoco, director of IFOAM Organics Europe. IFOAM Organics Europe is the European umbrella organisation for organic food and farming. For more than 20 years, they have been representing organic in European policymaking and advocating for a transformation of food and farming. Their work is based on the principles of organic agriculture – health, ecology, fairness, and care. Instagram: https://www...
In this new episode of “What The Field?!” we discover the fascinating story of Portuguese farmer Sergio Nicolau. Like most farmers, he grew up in a farming family and went to agronomy school to learn the ways. However, he soon started to realise the negative impact climate change — and conventional practices — were having on his farm and after doing quite a bit of consulting work for other farms, he realised he wasn’t alone. Instagram: https://www.instagram.com/crowd_farming/ Blog: https://w...
In this new episode of What the Field, we invited the creator of Fork Ranger, Frank Holleman. More than just an app or cookbook, Fork Ranger is a multifaceted solution to two contemporary challenges: what to do about climate change and what to prepare for dinner each night. Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/
In our latest episode, we had the pleasure of chatting with Meghan Sapp, a remarkable farmer and co-founder of the “Hub del Norte”, one of the many hubs that are part of the Savory Institute network. Here she focuses on holistic management and regenerative agriculture with farmers across the north half of the Iberian Peninsula and the South of France. Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/
In this episode of "What The Field", Hannah Wickes, former CMO of Ecosia, guides us through the complexity behind reforestation, and the connection between forests and agriculture. She shares her approach to impact the business landscape, from established giants to entrepreneurs looking to change the status quo. Instagram: https://www.instagram.com/crowd_farming/ Blog: https://www.crowdfarming.com/blog/en/