Wisdom from Andee

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 In the past four weeks, we have been discussing the concept of  perception and how it impinges on individual and corporate reputation.    Before we wrap it up on that subject,  please permit me to  close with this one more important factor that has serious implications on how people or organisations are perceived.   How  people present themselves or organisations package their image, is critical to how they are perceived.  This covers the a whole range of areas especially-  i.  What we wear and how we wear it- our dress sense, choice and combination of colours,  appropriateness and so on.   ii. How groomed we are from our hair, finger/toe nails,  beard,  make-up to how we smell and our personal hygiene. For an organisation, this is  about its environment ( interior and exterior)  iii. How we communicate- articulation of thoughts in an understandable and sensible way, listening skills.    The above issues speak volumes of us and lead people who we deal with to certain conclusions that inform our relationships. From a distance,  people are usually quick in determining who we are by how we look. Even our level of intelligence is sometimes derived from our dress and dressing. If only people knew what havoc their unpolished shoes have wreaked on their reputation!    In the same way, the cultured environment and ambience provided by an organisation in its operational space is a bold statement on how much it places on its reputation.     Thanks for your time. We've just concluded the series on perception. I hope you've enjoyed it.  Next week, we shall start another series. This time, we shall be dealing with gifts.   Dr. Andee Ihemeh, Fellow,  Nigerian Institute of Public Relations and Author of "PR TOOLBOX- Practical Insights into Public Relations Challenges and Solutions " a blog post: https://uncleandee.wordpress.com/2021/07/09/perception-pt-5/

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This episode is also available as a blog post: https://uncleandee.wordpress.com/2021/06/24/perception-pt-3/ Education is an enabler. It broadens perception and shapes orientation. Our education or the information we have conditions what we perceive and how we perceive it. An accident scenario, perhaps, captures the above view more succinctly and graphically like no other. On arrival at the scene, the journalist sees the possibility of a story; the medical doctor is more concerned with the fractured bones and possibility of saving lives; the policeman is focused on who is in breach of traffic laws and the prosecution of the offender ; the auto mechanic is worried about the state of the vehicles involved and whether they can be fixed or written off, while the pastor is more inclined to imagining where the souls of the dead would be – hell or paradise and so on. Our education gives us a profession/vocation which in turn gives us an orientation which ultimately makes us perceive things the way we do. So, education is one major angle of vision that determines our perception. The practical implication of this is that how we communicate with our various stakeholders/publics or what we reveal to them should be determined by their level of education. In other words, our effort at engineering how we wish to be perceived, our reputation, should not be a one-size-fits-all approach. Thanks for listening. Next week, we shall be considering another important factor that informs perception. Keep a date with us. See you. Dr. Andee Iheme, FNIPR

PERCEPTION Part 2 Last week, we laid the foundation on the subject of perception. We noted that how we are perceived is critical to the achievement of our goals. Today, we shall be looking at perception vis-a-vis perspective. Somebody once said "Great men don't obey the law of optics because the nearer you get to them, the smaller they become. " This is a huge statement rooted in perception relative to perspective. It categorically underscores the fact that perception is a matter of perspective. Now, there are two sides to it. First, what you see or perceive depends on your angle of vision. In other words, what you see is a reflection of where you stand. Second, what you see or perceive depends on what you are shown. Put differently, what you see or perceive is what is revealed to you. In crisis management, branding, community relations, stakeholder management, etc, perception is key and can be managed as a PR function. In Reputation engineering, the impression people form about you is a product of what vibes you emit as an individual or corporate entity which impact their five senses. That is, what they see, hear, feel, smell and/or taste about you. To a large extent, this impression is hinged on what you and/or other people reveal to your publics or stakeholders. Join me in the next few weeks as we commence an exciting journey through these perspectives or angles that shape our perception. Thank you. Andeevailable as a blog post: https://uncleandee.wordpress.com/2021/06/16/perception-pt-2/

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