PERCEPTION Part 2

Last week, we laid the foundation on the subject of perception. We noted that how we are perceived is critical to the achievement of our goals. Today, we shall be looking at perception vis-a-vis perspective.

Somebody once said "Great men don't obey the law of optics because the nearer you get to them, the smaller they become. " This is a huge statement rooted in perception relative to perspective. It categorically underscores the fact that perception is a matter of perspective.

Now, there are two sides to it. First, what you see or perceive depends on your angle of vision. In other words, what you see is a reflection of where you stand. Second, what you see or perceive depends on what you are shown. Put differently, what you see or perceive is what is revealed to you.

In crisis management, branding, community relations, stakeholder management, etc, perception is key and can be managed as a PR function.

In Reputation engineering, the impression people form about you is a product of what vibes you emit as an individual or corporate entity which impact their five senses. That is, what they see, hear, feel, smell and/or taste about you.

To a large extent, this impression is hinged on what you and/or other people reveal to your publics or stakeholders.

Join me in the next few weeks as we commence an exciting journey through these perspectives or angles that shape our perception.

Thank you.

Andeevailable as a blog post: https://uncleandee.wordpress.com/2021/06/16/perception-pt-2/