Words to Live By

In 1984, forty years ago, the Reagan-Bush campaign launched a highly praised television ad blitz proclaiming, "It's Morning Again in America." The ads underscored a theme at the center of Reagan's campaign: that America was "Prouder, Stronger, and Better" under President Reagan's leadership. And while those great “Morning in America” campaign ads were running, the President was riding the campaign trail. In today’s podcast, we’ll feature excerpts from a quintessential campaign speech where the candidate tells you what he did, then tells you again, and then, of course, tells us again.

In September 1984, the day after the President addressed the UN, he addressed a meeting of the World Bank and the International Monetary Fund. The World Bank was established along with the International Monetary Fund in 1944, at the Bretton Woods Conference. The Bank is an international financial institution that provides loans and grants to the governments of low and middle income countries for the purpose of pursuing capital projects. During the 1980s, the bank emphasized lending to service Third World debt and making structural adjustment policies that were designed to streamline the economies of developing nations.  The International Monetary Fund (IMF) oversees the stability of the world's monetary system, while the World Bank aims to reduce poverty by offering assistance to middle-income and low-income countries. You’ll hear in these remarks, that while the President lauds the work of the World Bank and IMF, he does clarify where American support needs to be because as he said: "While we would not impose our ideas, our policies, on anyone, we felt obliged to point out that no nation can have prosperity and successful development without economic freedom."

So 40 years ago at this time, our then 40th president was running for a second term. And just what did the polls say? Well, by the end of October 1984, the latest national opinion polls strongly favored President Reagan. Newsweek’s poll showed the president ahead by 17 points: a USA Today poll showed his lead at 23 points and US News and World Report said that its state-by-state survey showed Mr. Reagan way ahead in 45 out of the 50 states and the President “on his way to a smashing victory on November 6.” In addition to traditional campaign stops, the President used his bully pulpit to pursue his agenda; specifically, those radio addresses. So in today’s podcast, we’ll tune into one he sent in September 1984.

Most people don’t associate Ronald Reagan with country music, but in today’s podcast, we’ll hear another side! The President actually journeyed to Nashville, Tennessee to celebrate the birthday of one of country music’s all-time greats, Roy Acuff. He met with Mr. Acuff and his family early in the day, then journeyed to the Grand Ole Opry Theater at Opryland, USA to deliver these remarks. You’ll hear the President mention Barbara Mandrell early on because as you might recall, she had been in a terrible automobile accident.

The Press. In this podcast, we’ll cover some interesting, short, informal exchanges between the President and the Press in September 1984 – Yes, the president was in the intense throes of a political campaign and at the same time, it was the height of tensions with the Soviet Union when an impromptu meeting with Andre Gromyko, the Soviet foreign minister, was arranged. Above all, we have to remember that the story of the White House cannot be told without discussing interactions between presidents and the press. Sometimes cordial, sometimes confrontational, this relationship is fueled by the public’s desire for news about the leader of the nation and the administration’s work. Yes, all American presidents have a love-hate relationship but the harsh reality is they have to deal with them.

Ok a little quiz…when I say August 1984 and Ronald Reagan, what comes to mind? His acceptance of the presidential nomination, of course. It’s important to remember that the President regarded the 1984 election as pivotal. Why? Because he believed the gains he had made during his first four years were in jeopardy. He wanted to preserve what he had accomplished and there were still things he wanted to do. What were those two things? Cutting the deficit and balancing the budget. Although an economic expansion was underway, he thought he could do more to stimulate the economy by making our tax system fairer and simpler. Our optimistic 40th president believed he could persuade Congress to cut more waste out of the budget and continue making our government smaller and less intrusive. So for this week’s podcast, we’ll walk down memory lane with the President to hear his remarks when accepting the nomination in 1984 in Dallas, Texas, what his objectives were, and his thoughts on his opponent, Walter Mondale. You’ll hear the President refer to San Francisco because that’s where the Democrats held their convention in July of 1984.

The Warsaw Uprising, which officially began on August 1, 1944, and lasted until October 2, 1944, was a major military endeavor of the Polish resistance movement during World War II. From the beginning, civilians were embroiled in the 63-day conflict enduring relentless airstrikes and the resulting fires that forced them from their homes. They were also working to procure arms, provide supplies for insurgents, erect defensive barriers, extinguish fires, and carry messages underground.  Yet, as the Soviets halted their offensive—which to this point had been a remarkable success—Nazi units had time to regroup and organize a counteroffensive, forcing the armed insurrection to hold out much longer than originally planned. Civilians were initially in favor of the uprising since they believed that the fighting would last only a few days. As the unrest raged on and Warsaw received little help from the Soviets, however, civilian support diminished, leading to tensions between the AK or the Polish army and the population of Warsaw. Remember, in 1984, the Polish people were again fighting for their freedom from the Soviets, a struggle that the President addresses in this speech.

We know our current Congress ranks as one of the most inactive in history. Here are the stats: the 118th Congress, at the end of 2023, hit a historical mark for inactivity, the lowest tally since the Great Depression. Now let’s go back 40 years ago, when President Reagan became so frustrated with Congress, that he drafted a radio address to alert the American people to his massive frustration.

From the end of July through August 11th, the world has been and will be focused on the city of light, Paris, as that beautiful historic city hosts the 33rd Olympiad. Do you know why Paris was called the City of Light? Because at the beginning of the 19th century, it became the first city in Europe to use gas lighting to illuminate its streets. And yes, the summer Olympics will be the subject of today’s podcast.

In 1984, the economy was in an upswing. Oil prices were low, interest rates were high, and the lurking problem of the mounting federal deficit caused little public concern. Our popular President Reagan was earning the label "the Teflon president" for his ability to escape unscathed from setbacks. So, the challenging task of running against Ronald Reagan fell to former Vice President Walter Mondale who made two bold choices in his campaign, both of which backfired. First, he selected a woman, New York Representative Geraldine Ferraro, as his running mate. Media scrutiny of her husband’s finances put Ferraro on the defensive. Second, Mondale announced in his acceptance speech that he would raise taxes to fight the deficit. Seizing on such a position, President Reagan succeeded in tagging Mondale as a typical free-spending Democrat and won the most lopsided electoral victory since 1936: 49 out of 50 states.

Fifteen years after the Apollo 11 lunar landing, the President invited the crew members to the White House for a celebration. You’ll be intrigued by the President’s remarks – he gives a little history and in the second half of the podcast, we’ll hear him explain all the inventions that have emerged from the space program. After his speech, you’ll hear Neil Armstrong speak and present the President with a gift, a small American flag that the crew had taken to the moon in 1969. Today, it’s been 55 years since that historic landing. Recall that at 1:18 pm, Pacific Daylight Time on July 20, 1969, Armstrong and Aldrin brought down the lunar lander Eagle on the moon's surface. Collins remained in the command module Columbia, which orbited 69 miles above. Five more missions sent ten more men to the moon’s cratered surface and 843 pounds of precious lunar rocks and soil were returned for analysis.

This year, it’s been estimated that about 350 million people will visit our national parks. Now if you’re wondering why I’m speaking about national parks, perhaps it’s important to remember that Ronald Reagan was a serious outdoorsman. In April 1977, he wrote a radio address about the environment, four years before becoming president. And in 1984, he addressed the National Campers and Hikers Association in Bowling Green, Kentucky. As governor of California, Ronald Reagan had an admirable record of safeguarding the environment, to the surprise of some of his critics. Governor Reagan’s administration added 145,000 acres of parkland, more than any other modern California governor. He enforced new, tougher measures on air and water quality. He stopped plans for dams on two rivers, the Feather and the Eel, despite intense pressure from commercial interests and signed into law a bill to protect California’s wild and scenic rivers.

Today, we’ll listen to a radio address delivered 40 years ago on law enforcement and crime - certainly a hot topic in our major cities where cutbacks in law enforcement and weak sentencing are suspected causes of an increased crime rate. So, take a guess: what state has the lowest violent crime rate? That would be New Hampshire. And the highest? In the United States, New Mexico is the most dangerous state, with a higher rate of violent crimes per capita than any other location. Arkansas is a close second with California coming in as the 5th most dangerous state in the union. So let’s hear from Ronald Reagan on crime, beginning with his thoughts in 1984 and then closing, in the second half of the podcast, with a very direct radio broadcast he delivered 8 years before.

Ok here’s a trivia question for you….There was a famous car racing competition that took place in Daytona Beach, Florida on the 4th of July - do you know the name? Yes, it was called the Firecracker 400 and 40 years ago….our 40th President attended! In 1989, the "Firecracker" moniker was dropped, and the race was known simply as the Pepsi 400 through 2007. In the early years, the race was always scheduled for July 4, regardless of the day of the week. Beginning in 1988, the race was moved to the first Saturday of July…and today….well, it’s called Coke Zero Sugar 400 and held in August at the Daytona Raceway in Florida…and so it goes… But let’s go back to 1984! The "Start your engines" command was given by President Ronald Reagan but not in person…from the phone on Air Force One! He then later landed at Daytona Beach International Airport and was escorted to one of the main press boxes at the speedway where he was met by a number of reporters, one of them being Ned Jarrett, who asked him to do some play-by-play commentary on MRN - the Motor Racing Network. And here’s how it started…

Today, we hear comments regarding the policy of DEI - Diversity, equity, and inclusion which are organizational frameworks. And the intent is to promote the fair treatment and full participation of all people, particularly groups who have historically been underrepresented or subject to discrimination based on identity or disability. As the United States reckoned with racial inequality during and after the 2020 Black Lives Matter protests, many saw Diversity, Equity and Inclusion (DEI) programs as a way to address the issues in higher education. As part of the trend, many schools began requiring candidates for teaching positions to submit DEI statements. In these statements, potential hires explain how they would advance diversity, equity and inclusion in their teaching and research activities. One 2021 study found that about one-third of job postings at elite universities required them.