Young and Profiting (YAP) with Hala Taha

After climbing the ranks of the high finance ladder, Codie Sanchez felt lost. She was no longer in charge of her day-to-day life, despite her years of schooling and hard work. She decided to use the insights she had gained to build her own portfolio of what she calls “boring businesses.” Now, she is out to help others do the same, quickly becoming one of the biggest female business influencers in the world. In this episode, Codie breaks down her step-by-step approach to identifying, buying, and scaling small businesses that most people ignore but yield big returns. In this episode, Hala and Codie will discuss:  (00:00) Introduction  (03:18) From Journalism to Finance (05:11) Breaking Corporate Chains (08:09) Battling Bias as a Woman in Finance   (11:21) Unorthodox Wealth Creation Strategies   (20:00) Should You Really Diversify Your Income Streams?   (24:06) Wealth from Boring Businesses   (27:09) Six Creative Strategies to Buy a Business (35:11) Spotting Motivated Sellers (37:05) Key Metrics for Evaluating Businesses  (40:27) Finding Hidden Gem Businesses (53:53) Codie’s Secrets to Success   Codie Sanchez is the founder of Contrarian Thinking and co-founder of Unconventional Acquisitions, focusing on small business acquisitions and roll-ups in the micro-PE space. She runs a holding company of service-based SMBs under $10M EBITDA, emphasizing "boring businesses." She previously led First Trust’s $1B Latin America business and held leadership roles at Goldman Sachs, State Street, and Vanguard. She started her career as an award-winning journalist and has since become a recognized investor and thought leader. She holds an MBA from Georgetown University and serves on boards like Permian Investment and Magma Partners. Connect with Codie: Codie’s Website: https://www.codiesanchez.com/#intro  Codie’s LinkedIn: https://www.linkedin.com/in/codiesanchez/  Codie’s Twitter: https://twitter.com/codie_sanchez  Codie’s Instagram: https://www.instagram.com/codiesanchez/  Sponsored By: Airbnb - Find yourself a co-host at airbnb.com/host. Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Found - Try Found for FREE at https://found.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Contrarian Thinking: https://contrarianthinking.co/  Unconventional Acquisitions: https://unconventionalacquisitions.com/  Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Codie Sanchez started out on the traditional corporate path, working long hours and steadily rising through the ranks. But she soon noticed a pattern: the wealthiest people weren't just starting flashy tech companies—they were buying "boring businesses." Codie decided to break away from the corporate world to invest in steady, everyday businesses that others ignored, like laundromats and vending machines, building her wealth that way. In today’s episode, Hala and Codie dive into how these unglamorous businesses can be your ticket to financial freedom and why sometimes the smartest move is going against the grain. In this episode, Hala and Codie will discuss:  (00:00) Introduction (01:58) Wealth Myths Shattered (05:55) The Power of Ownership (10:59) True Entrepreneurship vs. Just Another Job (15:14) Main Street Businesses: The Hidden Wealth Builders (25:03) How to Prep to Buy a Business  (32:49) Creative Financing Secrets (38:20) Where to Hunt for Business Deals (43:00) Go Strategic or Diversify? (47:42) Key Financials Before You Buy (49:56) Scaling Smarter, Not Harder (52:00) Plotting the Perfect Exit Strategy (59:43) AI & The Future of “Boring” Business Codie Sanchez is the founder of Contrarian Thinking and co-founder of Unconventional Acquisitions, focusing on small business acquisitions and roll-ups in the micro-PE space. She runs a holding company of service-based SMBs under $10M EBITDA, emphasizing "boring businesses." She previously led First Trust’s $1B Latin America business and held leadership roles at Goldman Sachs, State Street, and Vanguard. She started her career as an award-winning journalist and has since become a recognized investor and thought leader. She holds an MBA from Georgetown University and serves on boards like Permian Investment and Magma Partners. Connect with Codie: Codie’s Website: https://www.codiesanchez.com/#intro  Codie’s LinkedIn: https://www.linkedin.com/in/codiesanchez/  Codie’s Twitter: https://twitter.com/codie_sanchez  Codie’s Instagram: https://www.instagram.com/codiesanchez/  Sponsored By: Airbnb - Find yourself a co-host at airbnb.com/host. Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Found - Try Found for FREE at https://found.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Codie’s Book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses: https://codiesanchez.com/book/   Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Colin O'Brady was once so severely burned that his doctor said he would never walk the same way again. But in 2018, Colin completed the world’s first solo, unsupported, and completely human-powered crossing of Antarctica. Now, he's a world record-breaking explorer and endurance athlete. In this YAPClassic episode, Hala and Colin talk about the injury that changed his life and the mindset he cultivated to bounce back from it stronger than ever before. They discuss how to work against your fears and push yourself to take risks in spite of them.  In this episode, Hala and Colin will discuss:  (00:00) Introduction (00:45) Colin’s Unconventional Upbringing (03:10) How His Mother Instilled a Growth Mindset (06:13) What is a ‘Possible Mindset’? (11:05) The Solo Trek Across Antarctica (14:25) Overcoming the Fear of Failure (20:20) The ‘Why’ Behind His Extreme Adventures (27:01) Life-Changing Accident in Thailand (36:33) From Injury to Triathlon (47:38) Finding Community and Support Online (50:37) Scarcity vs. Abundance (01:01:34) Overcoming Common Limiting Beliefs (01:07:29) The Zone of Comfortable Complacency Colin O’Brady is a record-breaking explorer, athlete, and entrepreneur. In the summer of 2018, Colin took on the 50 US High Points. His 13,000-mile journey took 21 days, 9 hours, and 48 minutes. He was also the first person to post on Snapchat from the summit of Everest, which attracted over 22 million viewers. His highly publicized expeditions have been followed by millions, and he has been featured in The New York Times, The Tonight Show, The Joe Rogan Experience, and The Today Show. He regularly speaks on mindset and high performance at Fortune 100 companies like Nike, Google, and Amazon, and his TEDx Talk has nearly 3 million views. His first book Impossible First, is a New York Times bestseller.  Connect with Colin: Colin’s LinkedIn: https://www.linkedin.com/in/colinobrady/  Colin’s Website: https://www.colinobrady.com/  Colin’s Twitter: https://twitter.com/colinobrady  Colin’s Instagram: https://www.instagram.com/colinobrady/  Sponsored By: Airbnb - Find yourself a co-host at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Found - Try Found for FREE at https://found.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Colin’s book Impossible First: https://www.theimpossiblefirst.com/  Colin’s book The 12 Hour Walk: https://12hourwalk.com/  Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

In the crowded streets of social media, many entrepreneurs find themselves struggling to grab attention. But with the right strategies and tools, you can get your ideal customer to stop scrolling, engage, and stay with you until the very end. This episode is the first of the six-part YAPCreator Series brought to you by OpusClip, a tool that pinpoints high-impact moments and transforms them into engaging bite-sized clips. This series dives deep into the art and science of content creation, with insights from powerful creators who have been guests on the show. In this episode, Hala Taha reveals how top creators like GaryVee, Sean Cannell, and Alex Hormozi hook their audience instantly, keep them interested, and ultimately build trust and loyalty. You'll learn everything from creating killer thumbnails and click-worthy titles to leveraging powerful storytelling techniques that keep viewers coming back for more. In this episode, Hala will discuss:  (00:00) Introduction to the YAPCreator Series (01:16) Thumbnails and Titles: Your First Line of Offense (03:12) GaryVee on the TikTokification of Social Media (10:43) Alex Hormozi on Sparking Curiosity with Numbers (11:22) Action-Based Intro Hooks (14:31) Keeping Viewers Engaged After the Intro (17:47) The Power of Storytelling for Real Impact (19:44) The Three-Step Storytelling Structure (20:53) Level Up Your Content Creation with OpusClip Try OpusClip for FREE: Visit https://www.opus.pro/clipanything  Resources Mentioned: YAP Episode 291 with GaryVee: https://youngandprofiting.com/gary-vee-my-2024-blueprint-for-building-brand-and-sales-on-social-media-e291/  YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-from-soul-sucking-job-to-120m-in-revenue-how-alex-changed-his-mind-and-built-an-empire-by-age-32/  YAP Episode 198 with Alex Hormozi: https://youngandprofiting.com/alex-hormozi-the-value-equation-how-to-make-offers-so-good-people-feel-stupid-saying-no-e199/  YAP Episode 278 with Sean Cannell:  https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-1-e278/  YAP Episode 279 with Sean Cannell: https://www.youngandprofiting.com/sean-cannell-start-a-profitable-youtube-channel-in-2024-part-2-e279/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

At just eight years old, Rudy Mawer was banned from selling on the playground. But that didn't deter his hustler spirit. As a teenager, he created one of the world’s largest gaming communities. By his twenties, Rudy was unstoppable. After moving to the U.S. with big dreams, he launched his first fitness business and scaled it to millions of dollars using bold marketing strategies. He then launched ROI Machines, a direct response agency that has helped scale some of the biggest celebrity and corporate brands. In this episode, Rudy breaks down direct response marketing and paid ads, including how to create great funnels and how to make ads that convert. In this episode, Hala and Rudy will discuss:  (00:00) Introduction (02:37) Why Rudy Wants Billionaire Status (04:20) From Playground Hustler to Millionaire at 26 (06:01) The Power of Standing Out (07:56) Small-Town England to Big-Time America (09:32) How Red Became Rudy’s Superpower (14:50) Mastering Direct Response Marketing (18:45) Why Your Paid Ads Aren’t Working (29:05) Cold Traffic, Cracked (29:59) The Ascension Model Explained (30:39) Building a Multi-Touchpoint Strategy (31:41) Ads That Convert, Not Just Impress (37:18) Agencies: Hire or DIY? (39:44) Metrics That Matter Most (44:34) Rudy’s Habits for Success (46:54) Advice for Young Go-Getters Rudy Mawer is a serial entrepreneur, a direct response marketing expert, and the founder of ROI Machines and Mawer Capital. Known as the "Man in Red," he built four multi-million-dollar businesses before the age of 30. Through his top-tier marketing agency, Rudy has generated over $250 million in revenue for A-list celebrities, athletes, and global brands. He holds a master’s degree in Exercise Science and is a recognized member of the Forbes Agency Council. He is also the host of the Living The Red Life podcast, a sought-after speaker, and mentor. Connect with Rudy: Rudy’s Website: https://theredlife.com/  Rudy’s LinkedIn: https://www.linkedin.com/in/rudyred/  Rudy’s Instagram: https://www.instagram.com/rudymawerlife/  Rudy’s TikTok: https://www.tiktok.com/@rudymawer  Sponsored By: Teachable - Claim your free month of their Pro paid plan at teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at www.workinggenius.com/ with code PROFITING at checkout Rakuten - Start all your shopping at rakuten.com or get the Rakuten app to start saving today. Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify    Indeed - Get a $75 job credit at indeed.com/profiting    Resources Mentioned: Rudy’s Podcast, Living The Red Life: https://podcasts.apple.com/us/podcast/living-the-red-life/id1662990704  60 Day Hustle: https://imdb.com/title/tt27497339/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When Steven Kotler was a kid, he was skinny, klutzy, and often the last guy picked for any team or athletic contest. Steven spent a lot of his childhood losing fights to jocks. At 53 years old, he decided to conquer his past shame and push his own aging body past preconceived limits. In this episode, Steven discusses how to navigate peak performance as we age and how to keep our use-it-or-lose-it skills. He will also dispel myths about the aging brain and give insight on how to always stay young and profiting!  In this episode, Hala and Steven will discuss:  (00:00) Introduction (01:30) Debunking the "Long Slow Rot" Theory (02:53) Stradivarius and the Myth of Aging (03:59) "Use It or Lose It": The Secret to Preserving Skills (05:59) Learning Park Skiing at 53 (06:59) Why Old Dogs Can Learn New Tricks (12:16) Outdoor Challenges That Boost Performance (15:55) Mastering New Skills at Any Age (19:00) Social Connections as an Aging Superpower (23:30) Forgiveness as an Anti-Aging Tool (29:44) Fluid vs. Crystallized Intelligence Explained (33:02) Lessons in Flow from a Dog Sanctuary (36:21) The Power of Cross-Generational Friendships (44:26) Lifelong Learning: The Ultimate Advantage (52:29) What Blue Zones Reveal About Thriving (58:10) Flow State: Aging’s Greatest Ally Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. Steven is the author of several bestselling books. His work has been nominated for two Pulitzer Prizes, translated into over 50 languages, and has appeared in over 100 publications, including the New York Times Magazine, Wired, Atlantic Monthly, Wall Street Journal, TIME, and the Harvard Business Review.  Connect with Steven: Steven’s Website: https://www.stevenkotler.com/ Steven’s LinkedIn: https://www.linkedin.com/in/steven-kotler-4305b110/ Steven’s Twitter: https://twitter.com/steven_kotler Steven’s Instagram: https://www.instagram.com/stevenkotler/ Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Flow Research Collective Radio: https://www.stevenkotler.com/radio  Flow Research Collective: https://www.flowresearchcollective.com/zero-to-dangerous/overview Steven’s book, Gnar Country: Growing Old, Staying Rad: https://www.amazon.com/Gnar-Country-Growing-Old-Staying/dp/0063272903 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Stephanie Harrison had a dream job in New York City, a beautiful apartment, and all the signs of success. But deep down, she felt empty. To find happiness, she worked hard at perfecting herself and achieving more, but all she found was loneliness, depression, and a lack of fulfillment. After going through a breakdown, she started studying the psychology of happiness and made changes that transformed her life. Taking what she learned, she founded The New Happy, a movement that has helped thousands of people find fulfillment. In this episode, Stephanie explains how living authentically, building connections, and focusing on giving back can lead to a happier life, even under the pressures of building a business. In this episode, Hala and Stephanie will discuss:  (00:00) Introduction (02:24) The Old Model of Happiness and Its Lies   (04:00) The Trap of Chasing Perfection   (06:43) Her Journey to Understanding Happiness  (10:56) Unhappiness in America (12:20) Entrepreneurship and Mental Health (13:00) The Real Cost of Capitalism on Well-Being   (15:00) What is 'The New Happy' Philosophy?   (18:00) Self-Worth: Finding Value Beyond Achievement   (21:59) Extrinsic vs. Intrinsic Goals: The Happiness Divide   (29:59) Practical Steps to Living Authentically (30:00) A Daily Practice for Happiness   (34:00) Loneliness: A Lack of Giving, Not Just Receiving   (36:22) The Power of Gratitude  (49:19) Understanding Self-Worth (55:05) The Key to Long-Term Happiness Stephanie Harrison is the founder of The New Happy. With a Master's in Positive Psychology from the University of Pennsylvania, she also developed well-being programs as Director of Learning at Thrive Global. She’s the host of The New Happy Podcast and author of New Happy, where she debunks myths about success and shares a fresh, science-backed approach to joy. Stephanie's work has reached millions through social media, her book, and major platforms like Forbes and CNBC. She regularly speaks to leaders at Fortune 500 companies about creating supportive environments.  Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/profiting Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Connect with Stephanie: Stephanie’s Website: https://www.stephanielharrison.com/  Stephanie’s LinkedIn: https://www.linkedin.com/in/stephanieleighharrison  Stephanie’s Instagram: https://www.instagram.com/stephaniehson/  Stephanie’s TikTok: https://www.tiktok.com/@stephaniehson  Resources Mentioned: The New Happy: https://www.thenewhappy.com/  Stephanie’s Book, New Happy: Getting Happiness Right in a World That's Got It Wrong: https://www.amazon.com/New-Happy-Getting-Happiness-Right/dp/0593541383  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala Learn more about YAP Media's Services - yapmedia.io/

Before becoming a “webinar queen,” Hala Taha relied on social media posts and pricey ads that didn’t quite hit the mark. While she had built a large following, converting her followers into paying clients was a constant struggle. After pouring time and money into traditional methods, she decided to try something different. That’s when she discovered the power of webinars. Today, webinars have helped her generate millions in sales. In this episode, Hala shares the exact formula she used to scale her online business and drive six-figure sales using webinars.  In this episode, Hala will discuss:  (00:00) Introduction  (00:22) Why Teachable is a Game-Changer for Course Creators   (01:49) My Journey to Course Creation   (05:34) The Challenges That Almost Stopped Me   (08:15) How I Discovered the Magic of Webinars   (09:17) From Beginner to Webinar Pro (11:00) The Surprising Benefits of Webinars  (14:45) The Webinar Blueprint (16:18) The Psychology Behind a Killer Introduction   (31:09) How to Educate Without Overwhelming (44:57) Keeping Your Audience Hooked  (45:39) Seamlessly Transitioning from Content to Offer   (46:45) Using Commitment Questions to Close the Deal   (48:35) How to Stack Your Offer for Maximum Impact   (56:13) Why Teachable is the Ultimate Course Platform   (01:03:15) Metrics for Tracking Webinar Success (01:07:02) Case Study: Miss Excel's Webinar Strategy (01:22:14) Q&A: Tailoring Webinar Strategies to Your Business Try Teachable for FREE: Claim your free month of their Pro paid plan with code PROFITING at https://teachable.com/  Resources Mentioned: Teachable Full Webinar: https://youtu.be/hkvhHnX1W0M LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When the COVID-19 pandemic hit, Kat Norton discovered TikTok and found it odd that there was no Excel content on the platform. She decided to start posting dance-infused tutorials, and her videos went viral. She then launched multiple Excel courses that quickly generated more income than her corporate salary. This allowed her to leave her job and turn Miss Excel into a multimillion-dollar business. In today’s episode, Kat shares how she transformed her love for dancing and spreadsheets into a viral sensation and a lucrative business. She also breaks down her strategies to go viral, monetize her passion, and build a sustainable business. In this episode, Hala and Kat will discuss:  (00:00) Introduction to Kat Norton, Miss Excel (02:07) Kat's Early Career and Corporate Journey (03:41) The Birth of Miss Excel During the Pandemic (05:19) Going Viral on TikTok and Instagram (06:33) Mindset and Inner Work for Success (08:52) Authenticity and Polarity in Social Media (20:53) Monetizing Miss Excel and Course Creation (29:54) Excel vs. Google Sheets: Strengths and Uses (32:15) Promoting Courses Through Webinars (33:15) Affiliate Program Success (35:10) Webinar Retargeting Strategies (36:50) Engaging Webinar Techniques (39:14) Effective Course Selling (47:06) Driving Webinar Attendance (49:02) Expanding Revenue Streams (57:23) Balancing Work and Creativity Kat Norton is the founder and CEO of Miss Excel, the viral brand that transformed Excel tutorials into engaging, must-watch content for over a million followers. Since launching in 2020, Kat's courses have empowered thousands while rapidly scaling her business to multimillion-dollar success. She has been recognized by Forbes as a Top Social Media Influencer of 2021 and featured in top media outlets, including Forbes, CNBC, and Bloomberg. Today, her business generates over $2 million annually, enabling her to work just a few hours daily while traveling the world. Connect with Kat: Kat’s Website: https://www.miss-excel.com/  Kat’s LinkedIn: https://www.linkedin.com/in/kat-norton-7187aa58/  Kat’s Instagram: https://www.instagram.com/miss.excel/  Kat’s TikTok: https://www.tiktok.com/@miss.excel  Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Breaking The Habit of Being Yourself: How to Lose Your Mind and Create a New One by Dr. Joe Dispenza: https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video Funnel Framework.  In this episode, Hala and Ken will discuss:  (00:00) Introduction (01:39) Leaving Home at 17 (03:09) Ken’s Exciting Start in Video (07:36) Are You a Video Dabbler, Part-timer, Pro, or Rockstar? (09:51) Tips for Looking Your Best in Videos (13:33) The Eye Contact Hack for Better Engagement (15:13) Bringing Life to Your Videos with Movement (16:56) iPhone Lighting Hacks  (17:51) What Is the Toilet Strategy? (22:49) Ken’s 7-Figure Video Marketing Funnel (26:50) Grabbing Attention with the ‘Hockey Puck’ Title Strategy (28:37) Crafting Magnetic Hooks (30:42) Using AI for Video Content (31:58) The HILDA System for Locking in Engagement (38:44) Delivering Value Like a Pro (43:12) Breaking Down the Video Marketing Funnel (53:37) Common Funnel Problems (55:40) Key Takeaways from Ken Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize, and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes. Connect with Ken: Ken’s Website: https://kenokazaki.com/ Ken’s LinkedIn: https://www.linkedin.com/in/video-marketing-coaching/ Ken’s Instagram: https://www.instagram.com/kenokazaki/ Ken’s Facebook: https://www.facebook.com/kenokazakipage Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Ken’s Book: The 7-Figure Video Funnel: https://www.amazon.com/Figure-Video-Funnel-ultimate-marketing/dp/B09KN7ZQM5  Ken’s Video as a Service Agency: https://20xagency.com/ Go to youngandprofiting.co/goboxstudio and use coupon code YAP for a 10% off discount! LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When Dr. Anthony Youn entered high school, his jaw began growing abnormally, to the point where he could stick his tongue through the gap between his upper and lower teeth. To fix the problem, he underwent plastic reconstructive surgery. Not only did it profoundly change how he looked and felt about himself, but it also set him on the path to a career in plastic surgery. Today, he’s one of the world’s most trusted plastic surgeons, known for his holistic approach. In this episode, Anthony shares some of his best hacks for maintaining youthfulness, from skincare and nutrition to his favorite non-invasive treatments for naturally slowing aging. In this episode, Hala and Anthony will discuss:  (00:00) Introduction (03:07) The transformation that sparked his passion for plastic surgery (04:13) Plastic surgery as a last resort (06:29) Growing his business with social media (13:15) Building multiple income streams as a professional (21:09) Holistic Plastic Surgery (32:51) The Importance of Looking and Feeling Your Best (35:30) Aging Gracefully: Audrey Hepburn's Timeless Beauty (36:21) The Five Pillars of Youthful Skin (37:35) Two-Minute Skincare Routine for a Youthful Glow (40:54) Sunscreen: Myths, Facts, and Recommendations (57:56) Fermented Foods and Gut Health (59:53) Facial Massages: Fact or Fiction? (01:03:49) Botox and Fillers: What You Need to Know (01:06:44) Final Thoughts and Key Takeaways Dr. Anthony Youn is a well-known plastic surgeon, author, and social media influencer with over 8.4 million TikTok followers. Known as "America's Holistic Plastic Surgeon," he advocates for natural rejuvenation, focusing on wellness and non-invasive methods over surgery. His latest book, Younger for Life, offers practical, science-based strategies for turning back the clock through diet, skincare, and natural remedies. In addition to running a successful medical practice, Dr. Youn hosts the popular Dr. Youn Show podcast. He regularly appears on TV shows like The Rachael Ray Show and Dr. Oz. Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Connect with Dr. Youn: Dr. Youn’s Website: https://www.dryoun.com  Dr. Youn’s LinkedIn: https://www.linkedin.com/in/anthony-youn-07a0b223/  Dr. Youn’s Instagram: https://www.instagram.com/tonyyounmd/  Dr. Youn’s Tiktok: https://www.tiktok.com/@doctoryoun Resources Mentioned: Dr. Youn’s Book, Younger for Life: Feel Great and Look Your Best with the New Science of Autojuvenation: https://www.amazon.com/Younger-Life-Great-Science-Autojuvenation/dp/1335007873  Dr. Youn’s Podcast, The Dr.Youn Show: https://www.dryoun.com/podcast/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

When Michael Brown was killed in his home state of Missouri in 2014, Morgan DeBaun was dismayed by the poor media coverage of the story. Realizing there was a gap in authentic, real-time coverage of Black issues, she set out in search of venture capital to build a platform for Black voices. To her disappointment, everyone she approached said no. But she found her way to social impact investors who provided the first round of funding she needed to build Blavity, a leading digital media company for Black culture and millennials. In this episode, she shares how she built an influential media empire and offers practical advice on navigating the toughest challenges of founding and leading a company. In this episode, Hala and Morgan will discuss:  - Why hard work is not enough - Being an outsider in Silicon Valley - Bootstrapping vs. raising venture capital  - Finding social impact investors to fund Blavity - Rallying her investors to raise more capital - How diversity can boost your bottom line - Celebrating wins to attract and keep the best talent - Using anonymous feedback to build a stronger team - Learning to lead 200 employees  - Balancing entrepreneurship with personal life - And other topics… Morgan DeBaun is the founder, CEO, and Chairman of Blavity Inc., a company that builds product solutions and media for Black consumers and the enterprises that want to reach them. She launched Blavity in 2014 to address the lack of media representation for Black audiences and has grown it into a multimedia empire that includes brands like Blavity News, AfroTech, Travel Noire, and Shadow & Act. Under her leadership, Blavity reaches over 100 million readers monthly and hosts AfroTech, the largest Black tech conference. Morgan advises top brands on diversity strategies and shares her insights through her podcast The Journey and The Journey Newsletter. Her work and thought leadership have earned her recognition on Forbes' 30 Under 30, America's Top 50 Women in Tech, and The Root 100. Connect with Morgan: Morgan’s Website: https://www.morgandebaun.com/  Morgan’s LinkedIn: https://www.linkedin.com/in/morgandebaun/  Morgan’s Twitter: https://twitter.com/MorganDeBaun  Morgan’s Instagram: https://www.instagram.com/morgandebaun/  Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Blavity Website: https://blavity.com/  Morgan’s Podcast, The Journey: https://podcasts.apple.com/us/podcast/the-journey-with-morgan-debaun/id1687058364  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

At just 11 years old, Mustafa Suleyman started buying and reselling candy for profit in his modest London neighborhood. Many years later, he co-founded one of the most groundbreaking AI companies, DeepMind, which Google later acquired for £400 million. But while at Google, Mustafa felt things were moving too slowly with LaMDA, an AI project that eventually became Gemini. Convinced that the technology was ready for real-world impact, he left to co-found Inflection AI, aiming to build technology that feels natural and human. In this episode, Mustafa shares insights on how AI is quickly changing how we work and live, the challenges of using it responsibly, and what the future might hold. In this episode, Hala and Mustafa will discuss:  - The ethical challenges of AI development - How AI can be misused when in the wrong hands - AI: a super-intelligent aid at your fingertips - Why personalized AI companions are the future - Could AI surpass human intelligence? - Narrow AI vs. Artificial General Intelligence (AGI) - How Microsoft Copilot is transforming the future of work - A level playing field for everyone - How AI can transform entrepreneurship - How AI will replace routine jobs and enable creativity Mustafa Suleyman is the CEO of Microsoft AI and co-founder of DeepMind, one of the world’s leading artificial intelligence companies, now owned by Google. In 2022, he co-founded Inflection AI, which aims to create AI tools that help people interact more naturally with technology. An outspoken advocate for AI ethics, he founded the DeepMind Ethics & Society team to study the impact of AI on society. Mustafa is also the author of The Coming Wave, which explores how AI will shape the future of society and global systems. His work has earned him recognition as one of Time magazine’s 100 most influential people in AI in both 2023 and 2024. Connect with Mustafa: Mustafa’s LinkedIn: https://www.linkedin.com/in/mustafa-suleyman/  Mustafa’s Twitter: https://x.com/mustafasuleyman Resources Mentioned: Mustafa’s book, The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma: https://www.amazon.com/Coming-Wave-Technology-Twenty-first-Centurys/dp/0593593952  Inflection AI: https://inflection.ai/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth’s human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance. In this episode, Hala and Seth will discuss:  - Why work isn’t working anymore - Industrial Capitalism vs. Market Capitalism - How to rise by racing to the top - Why turnover is a good thing - How to create a culture of significance - What jobs will be taken away by AI - The four kinds of work - Why high-trust, high-stakes work is the future - Creating real agency and dignity at work - Why you can’t treat people like a resource - And other topics… Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Twitter: https://x.com/ThisIsSethsBlog  Seth’s Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth’s Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/  The Carbon Almanac: https://thecarbonalmanac.org/  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review -  ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/

Even with hard work and careful planning, many businesses still struggle because they don’t fully understand strategy or the systems at play in a complex world. Bothered by this common issue, Seth Godin wrote his latest book, This is Strategy, to help entrepreneurs and leaders make smarter, more strategic decisions. In this episode, Seth breaks down the four threads of strategy: time, games, empathy, and systems. He also shares practical advice to help entrepreneurs see and even change the systems that affect their success. In this episode, Hala and Seth will discuss:  - What strategy is and is not - How to know if your strategy is working - The problem with focusing on tactics - Why working harder isn’t enough - Spotting hidden systems affecting your business - The four pillars of strategy - Real-world examples of successful strategies - How Airbnb used timing to scale - Adapting when systems change - And other topics… Seth Godin is a well-known marketer, entrepreneur, and bestselling author of many books, including his latest, This is Strategy. His books have been translated into nearly 40 languages and have helped millions rethink marketing, business, and leadership. Seth has founded several successful companies, like Yoyodyne, which he sold to Yahoo for $30 million. He also founded Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018. He created the altMBA, an online leadership workshop, and The Carbon Almanac, a project focused on climate change.  Connect with Seth: Seth’s Website: https://www.sethgodin.com/ Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/ Seth’s Instagram: https://www.instagram.com/sethgodin/ Sponsored By: Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Resources Mentioned: Seth’s Book, This Is Strategy: Make Better Plans: https://www.amazon.com/This-Strategy-Make-Better-Plans/dp/B0D47T8S7N  LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/