Seth Godin led 300 volunteers across 40 countries to build The Carbon Almanac, a comprehensive almanac on climate change. All these people worked hard for free not because of an efficient assembly-line structure, but because of Seth’s human-centric approach to work. He offered them dignity, fostered a sense of agency, and created the right environment for people to connect with meaningful work. In this episode, Seth explains why traditional work models are leading us on a “race to the bottom.” He also shares how to build high-trust teams that foster creativity and lead with significance.

In this episode, Hala and Seth will discuss: 

- Why work isn’t working anymore

- Industrial Capitalism vs. Market Capitalism

- How to rise by racing to the top

- Why turnover is a good thing

- How to create a culture of significance

- What jobs will be taken away by AI

- The four kinds of work

- Why high-trust, high-stakes work is the future

- Creating real agency and dignity at work

- Why you can’t treat people like a resource

- And other topics…

Seth Godin is one of the top marketers of our generation. He is a renowned author of dozens of international bestsellers. Seth has founded several successful companies, including Yoyodyne, which he sold to Yahoo for $30 million. He also founded the altMBA, an online leadership workshop, The Carbon Almanac, a project focused on climate change, and Squidoo, one of the internet’s early popular community platforms. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. He was also inducted into the Marketing Hall of Fame in May 2018.

Connect with Seth:

Seth’s Website: https://www.sethgodin.com/

Seth’s LinkedIn: https://www.linkedin.com/in/sethgodin/

Seth’s Twitter: https://x.com/ThisIsSethsBlog 

Seth’s Instagram: https://www.instagram.com/sethgodin/

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Resources Mentioned:

Seth’s Book, The Song of Significance: A New Manifesto for Teams: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543/ 

The Carbon Almanac: https://thecarbonalmanac.org/ 

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