Your Intended Message

Authenticity in your marketing and sales conversations How you can excel when the bar is set so low Episode 220 (John is based in California) In this conversation with John Golden we explore: How to start an authentic relationship with your prospects How to research before the first contact How to create intellectual curiosity How much research do you need - not much How to leverage your customer success stories Present your vulnerability to build trust Staying in touch with your customers How to establish your communication cadence Where does automation ad AI fit into relationships The critical role of active listening Why lean on your CRM ----- About our guest, John Golden: John is Chief Marketing & Strategy Officer at Pipeliner CRM. He is an author, speaker and host of Sales POP! podcast, You can learn more about Pipeliner CRM and take the free trial at: https://www.pipelinersales.com/ ----- Excerpts from this conversation with John Golden: I think there's a few things, George, and one of them, I think, is, is authenticity. I think that is one of the biggest areas that you can focus on now. ----- Oh, customer success stories, 100% and I think this is where sometimes we forget. It seems so obvious, right? But when I engage personally, when. I engage with another salesperson, right? Or somebody selling something to me? Yes, you know, I'm interested in what they can do for me, what I'm really interested in what they've done for other people, because that's where it is. Because, let's face it, we all know that anybody who's brought a product or service to market, you always know that customers end up using it in ways that you could never imagine, right? And they do things differently, not how you see and therefore learning about what you have done with other people, that is great information for for somebody, for prospect you're engaging with, and that's what I love. I want to hear the things that they've done with other people, how they helped other companies, how they helped other individuals.  And those stories and and we all come from, I mean, culturally, we all kind of come from storytelling traditions, you know, certainly I did, you know, in Ireland, and that's what resonates with people, is stories. And now you take yourself out of the equation a little bit, and you put, you put your customer, and you say, You know what their issue, what their solution? And then, and here's the nice thing, is, like, you should be enthusiastic and say, and then they did this, or they asked us to do this, right? They said, hey, if your product could just do this one other thing, and, you know, something, we went back and we discovered, yeah, that's something that would benefit everybody. And then we immediately, you know, implemented it in a way. So this, there's so much richness in talking about your customer success story. ----- ----more----   Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.

Listening is a skill that can and must be learned to be more successful Episode 219 (Julian is based in the Orkney, off the North Coast of Scotland) In this conversation with Julian Treasure we explore: How listening helped our survival for thousands of years Why listening seems so difficult and is ignored The difference between hearing and listening Why we seem to focus more on speaking instead of listening Listening as a skill that needs to be learned and developed The inverse relationship between emotion and listening How to have respectful conversations with people who disagree with Why is listening more difficult the more senior you become in an organization Why diversity of perspective and opinion is valuable ----- About our guest Julian Treasure: Julian Treasure is an author and international speaker on sound and communication skills. His five TED talks have been viewed over 150 million times and his book “How To Be Heard” won both Audie and SOVAS awards for best business audiobook. His company The Sound Agency has been helping major global brands to improve their sound since 2003. Learn more about Julian and his programs at  https://www.juliantreasure.com/ Books by Julian Treasure https://www.juliantreasure.com/books https://www.juliantreasure.com/books ----- Excerpts from this conversation with Julian Treasure: Most people don't even understand that listening is different from hearing. Hearing is a capability. Listening is a skill. It's a skill you can practice and master, and if you do that, you can gain huge advantages in your life. Because the sad truth is, most people don't listen. ----- To me, listening is the foundational skill of all of our communication. It's primal, it's critical, and yet we seem to have forgotten about it. We don't teach it in school, which is mad when you think about it, because if you taught children first how to listen really well, how much more of their education would they absorb and retain than they do now. Where they're struggling in classrooms built by architects who don't listen, the children can't hear very much a great deal of the time. And if they can hear it, are they actually listening? Not really, because they don't know how to do that. ----- The foundation of my work really is that these skills, speaking and listening, have profound effects on three very important things, our happiness, our effectiveness and our well being. So dear listener, if you don't care about any of those three things, don't bother. But if those things are important to you, and I rather suspect they are, it really is worth opening these doors to whole new worlds of capability, skill, and, you know, transformed outcomes in those three domains, your happiness, your happiness, your effectiveness and your well, being powerfully affected by how will you speak and how will you listen? ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.  

Target your marketing specific to one person Episode 218 (Marcus is based in Ohio) In this conversation with Marcus Schaller we explore: How bottlenecks vary from small to large companies The reality of limited time, energy and money The misunderstanding of how to scale Measuring the wrong parameters on social media Clarifying the ideal customer How customer service can align with your marketing messages How compensation criteria contributes to internal conflicts ----- About our guest, Marcus Schaller: Marcus has over 20 years experience as a marketing strategist, coach and copywriter. His experience includes creating messaging strategies and campaigns for several industries, including B2B, technology and SaaS. Learn more about Marcus and the marketing services he offers https://marcusschaller.com/ ----- Excerpts from this conversation with Marcus Schaller: How does one decide which way to go? And how many directions should we be going in? Oh, another really good question, George. Again, dependent on situation, I think the mistake is what not to do is to constantly "Chase every new shiny object". Now, I think in terms of smaller businesses, that tends to be where my head's at, that's the clients that I tend to work with as a coach. So it's like I'm thinking in terms of your one, or one or two people, or maybe even five or six, it's a small team, you only have so much, again, resources, time, energy money. The other thing to think about too, is that not only does it spread out too thin trying to do everything, which is just a it's a physics, it's a math equation at that point. If you think about as a solopreneur, or as an entrepreneur, with a small team, there are certain things that you have certain talents. You have a background in radio, it makes perfect sense that you would do a podcast, it would be ridiculous for you not to right now. Would it make sense for you to do something that let's say TicTok and I'm not sure if you're on. But let's say you don't really like being on social media, you don't like TikTok? You don't enjoy? You don't consume it, you don't scroll through it every day. Does that make sense to us? Probably not. So I think it really starts with the person running the business, if it's a small business, and even with a larger company, do you have the staff? Do you have the team to be able to support multiple, they're going off into multiple directions. And it's kind of that classic problem where there's no actual focus, and they're not really getting any impact? And then of course, you have to integrate that with like, where's your audience? So if it turns out that you find out that, let's say you personally don't like using YouTube, I know that's not true. But let's say you don't like YouTube, but you find out that that's where the majority of your potential is. You might have to just figure it out. But I think it really starts with go with your strengths, because there's certain things that we're just good at, and why wouldn't we leverage that as much as possible? ----- Your brand is not really up to you, we can design what we want our brand to convey. Again, your intended message of your brand, can be something we sit down and we design and this is our intention of what we want to communicate, but ultimately the brand is how your audience and how your customer base sees your company. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.      

You can't do everything but you can do something Episode 217 (Myke is based in New York state) In this conversation with Dr. Myke Merril we explore: How do we perceive reality What does it mean to be emotional? The power of saying, "Tell me more about that" Emotions are not good nor bad, it's what you do with it How can anger be constructive How to change a reaction to a response Four words to eliminate from your speaking About our guest: He has written 28 books to make his wealth of knowledge and insights widely available. Dr. Mike has two mottos of life. One, be constantly curious, learn something about everything, frequently use the expression, tell me more. And to I cannot do everything, but I can do something. So I will do that. Learn more about his book and services https://whydopeopleactthatway.com/ ----- Excerpts from this conversation with Dr. Myke Merrill: Tell us a little bit about what is this thing that we call reality? That is a tremendous philosophical question. But it's also a biological question. How a person how every human being perceives the reality in which they are personally immersed, there isn't a reality of what's happening and some star somewhere 400 light years away. The reality is, that's not a part of our reality. But when I'm driving along, and somebody cuts me off, that is part of my reality. And the question then is, how do I perceive that moment? Is that an aggressive moment? Or do I have compassion in that moment? Is it somebody who just wet their pants and are trying to get to a bathroom really badly? And they're not thinking about anything else? Or did they just get fired from work? And they're pretty much at the end of their rope. I mean, I don't know what's going on. But my reality is the journey I'm on. ----- But a starting point is it's either a reaction or a response. A reaction is unplanned, spontaneous, and usually less or uncontrolled. A response is reasonable, mature, experienced, and and has a plan. They're both emotional. They're both emotion, emotion is both sides. But if you have a reaction, can you shift that to a response? Can you say, I know I just gave you the finger because you pulled in front of me. Let me back that up just a little bit. Because I'd like to take a different course here, or you're in an argument with your your management team and your business. And some new startup comes in with some wild idea. And you immediately trashed the person, not the idea. And to be able to that was my reaction, and to be able to say, I just reacted there, and I don't want to do that. Let me pull that back. And let me respond, not react. Both of those are emotional, both are intense. loads, it really matters what we're talking about here. But I'm going to respond instead of react. So emotion for me became either the reaction or the response, linking my perceptions to my motivations, and their interactive. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.  

12 Secrets from David Copperfield to help your Business In this episode, your host, George Torok reveals these secrets that he learned while assisting David Copperfield on stage at the MGM Grand in Las Vegas. George Torok helps executives deliver their high value presentation more effectively. Naturally he studies other presenters and performers to learn from their techniques and styles. He observed David Copperfield up close and uncovered these gems in his performance that apply to business communication. ----- Excerpts from this podcast David Copperfield - live at the MGM Grand Hotel Las Vegas! You might be fascinated to know what I discovered behind the curtain. I was lucky enough to assist him with one segment of his show. Of course I was sworn to secrecy and cannot reveal the magic behind that trick. Watching a master at work inspired me to do more than just watch - to observe and learn. I can reveal to you the secrets of David Copperfield that you can apply to your business. What are those 12 Secrets? There is no magic Illusion is more powerful than reality People believe what they want The audience is always right Preparation is everything Prepare for the unexpected Believe in people Offer them hope Make it fun Be vulnerable Don't be seduced by technology You don't need a cape. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

10 Lessons to launch your product on KickStarter Episode 215 (Aurora is based in Vancouver, Canada) In this conversation with Aurora Winter we we explore: Why is Kickstarter a good place to launch your new product? The nature and importance of the KickStarter community What are the benefits to those who pledge their support? What types of creative products can be launched? The appeal of being part of a community of creators Raising money is only part of the benefit to creators How else can authors make money? Appreciating the love of reading. About our guest and offer: To participate in the book launch, visit this site before July 16, 20224 https://magicmysteryandthemultiverse.com/ After this date, you can still visit this url for the latest on this series of fantasy books from Aurora Winter. ----- Excerpts from this conversation with Aurora Winter: The quick summary on Kickstarter is that it is it is a crowd funding platform that is specifically oriented for supporting the creation of new products. So that would include books, but it also could include a backpack or a watch or a new kind of jacket or glasses, and or jewelry. So many creators have fun or even a film, many creators have funded their project on Kickstarter. Kickstarter is distinct from other crowdfunding platforms. It's not like a GoFundMe, it's not please, please, please, I need money, it's more, I have this exciting idea. It's so wonderful. And I would really like to give you the opportunity exclusively to get this hot off the press before it's available to the general public. And usually, you will also get something different and distinct from what is available for the general public. So people who like first editions, people who want signed editions or they want something collectors, Kickstarter is really great for that. And one more thing I learned about Kickstarter, and I've a number of things to share. But one other thing that people might like to know is Kickstarter is your first stop, it doesn't take away from selling your product on Amazon or wherever you might sell it. But if you go to Kickstarter, first, you offer that exclusive window, and you don't have to ship the following day. So you can use the funds to create your movie, or to finish, you know, your design of the book cover. In my case, my book is already done. So that wasn't the case. But Kickstarter does give you the opportunity for a little window of time to finish your creative project. Like my son did a video game on Kickstarter. So it's something and it's something that's, I think, really exciting and fun, because you get to meet the creators. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Leadership lessons from dog training How can you lead your team like training a dog Episode 214 (Brady is based in Austin, Texas) In this conversation with Brady Foulk we explore: What dog training has in common with leadership skills How to understand their world - the dog or your team Connect and build new patterns of behavior The importance of along time How to allow a safe place to cool off  Pavlov's lessons of classical conditioning still applies to people and dogs How to associate desired behaviors with rewards The freeze, flight or fight response The misuse of anger and punishment in training About our guest, Brady Foulk: A passionate and knowledgeable dog trainer whose expertise transcends conventional boundaries. With a rich tapestry of experience and certifications in Dog training, Lifestyle Coaching, NLP (Neuro-Linguistic Programming), and ABA therapy. Brady, at 29, has dedicated the last 6 years of his life to crafting the perfect canine companions. Whether it's honing the skills of service dogs or instilling a sense of calm and security in emotional support animals, Brady's holistic approach resonates deeply with every furry friend and their loving owners, fostering a harmonious and enriching bond. ----- Join the dog training community. https://www.newdirectiondogtraining.com/free-community1 ----- It's not about giving your people dog treats. It's more about understanding their perspective and seeking to direct their behavior. ----- And I want your audience to know if you have a dog, you're in the right place. We're going to talk about some dog training tips and tricks, I got lots to share. And yeah, if you don't have a dog, I want you to know, you're also in the right place. We're gonna talk about effective, elegant leadership, we're gonna talk about how it applies to your business and how it applies to your life. ----- And so let's address the issue of punishment. Yeah. When does punishment fit and what are relevant punishments do we do we take a rolled up newspaper and hit the dog on the nose? Yeah, I don't believe in physical punishments. I feel like there's we've evolved to a point where we can communicate more effectively. It's like it's not appropriate for me to hit you. If I get mad at you. I have to figure out how to communicate to you to work with you. And most of the time, you probably don't feel heard. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Advance your career success with better communication skills Simple steps to become an effective communicator Episode 213 (Ty is based in Toronto, Canada) In this conversation with Ty Hoesgen, we explore: The lack of proper communication skills for students The danger of depending only on your technical expertise Communication is a learnable skill Even shy, clumsy introverts can learn how to communicate Why people start talking before they speak The importance of relevant structure and organization Coaching your team to improve How to use the PREP structure (Point, Reason, Example, Point) About our guest, Ty Hoesgen: Ty Hoesgen grew up as a shy, awkward farm kid near a town of 800 people. He's the author of "Elite Communication Skills". You can take the free course, "Speak like a Confident Leader in 7 Days: at https://howtospeakbetter.com/ Follow at https://www.instagram.com/tyhoesgen/ Connect at https://www.linkedin.com/in/tyhoesgen/ ----- Excerpts from this conversation with Ty Hoesgen: There's a famous scene from the show The Office, if any of your listeners have seen the office, and it's Michael Scott, who is the head boss there, and he says, Sometimes I just start a sentence. And I don't really know where it's going. But I just hope I find it along the way. And that's what a lot of people seem to do, especially in the corporate world, when it matters the most, to be clear, to have people understand, to be persuasive to be powerful. And so one of the biggest mistakes is just having no structure, no organization, in the way that you are explaining something, you're just rolling the dice and hoping for the best when you open your mouth. ----- So how can someone better structure their message?   This is something that should absolutely be taught in schools structuring your message. So first, what is your intended message? This is something that you should know, before you start speaking. I teach a framework that a lot of my clients find very easy, and they find it very useful. It's called the PRP framework. So it's point. Reason. Point. It's very simple. If you get asked a question, you start with your main point first. So your intended message first, what's really the main thing you want them to know? Then the reasons so why do you think this? Where did this point come from? Why do you believe this? And so you give your reasons for that. And then because people tend to hear and remember the things that they hear first, and the things that they hear last the most. Whereas you want to restate our point at the end, because we want the last thing they hear to be that main message. So we've got our point, first, than our reason or reasons. And we restate it with a point at the end, the Restatement at the end, very underrated and necessary. Because if you ever been in a situation where the conversation just kind of gets off track, sometimes that's because somebody has ended their point with something that's a little bit off. And people respond to whatever they hear most recently. So if we restate the main point, at the end, it's a lot less likely those conversations are going to get off track. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Helping managers become executive leaders Leading is different from managing Episode 212 (Vanessa is based in Toronto, Canada) In this conversation with Vanessa Judelman we explore: The three aspects of being strategic How to conduct an accountability meeting The power of regular one-on-one meetings with your people How to build trust with your team How to become a leader who coaches your team Why and how to become a better listener How to delegate effectively  About our guest, Vanessa Judelman: Vanessa is a leadership consultant and executive coach. Over the past 20 years she has trained and coached thousands of people across the globe in organizations including Campbells Soup, HelloFresh, the SickKids Foundation and the Four Seasons Hotels and Resorts. Learn more about her book "Mastering Leadership: What it Takes to Lead in Today's Fast Paced World" at: www.mosaicpd.com       ------ Excerpts from this conversation with Vanessa Yudelman: And I just want to develop the muscle of listening because I it's not something that we were taught at school. ----- I always tell leaders, first of all, think about your intention for the meeting. Why do you want to meet with them? Is it an accountability meeting where you want to make sure they're, they're moving their goals forward? Is it a coaching meeting, where this is someone who's new, and you want to develop them? Like, what's the purpose? So that's the first place to start is, so I would recommend you identify the purpose, then share it with your team? You know, a lot of leaders think that just because they're a leader, they have to have all the answers. And I always say that's not true. You, as a leader need to have the questions. You don't necessarily need to have the answers. So say to your team, hey, you know, I really feel like I'm not getting you're new to the team and not giving you enough time to develop your skill in this area. And so I was thinking we could do a one on one. Would that be helpful for you? Again, check in? Oh, yeah, that'd be great. Okay, let's do the agenda together. Here's what I was thinking. I was thinking, like, I always asked, you know, what the suggestion I was thinking we could talk about, you know, this certain skill, what did you do to work on the skill last week? What are some of your gaps, what support you need for me? Right. And so again, it's a lot of questions. And by giving them the agenda in advance, people know what to expect, and they can prepare for the meeting. So they know, every Monday, you know, my leader is going to ask me what I did to work on the skill last week, and where I'm still feeling stuck. So you can either Yeah, so those are a couple of suggestions to get those meetings started. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How to improve your thinking skills regardless of your strengths Strengths and opportunities for ADHD entrepreneurs Episode 211 (ST is based in Florida) In this conversation with ST Rappaport we explore: Appreciating the 28 thinking skills How to recognize ADHD challenges How to deal with overwhelm How to leverage our five senses to organize new information The three phases of thinking and how to  Why ADHD people can be the movers and shakers How to use curious questions and learning to keep your brain young About our guest, St Rappaport: Been studying how the brain thinks (& what we can do to improve it) since the age of 11 Always looking to solve the root cause of any issue (instead of just putting on a band aid) Absolutely love learning but not school. Dropped out of school at 16    ST Rappaport Helping ADHD entrepreneurs optimize their brain so growing their business is easier. Grab your copy of Your Essential Guide to Cognitive Functions   Free Thinking Skills Assessment: www.lifepixuniversity.com/brain     ----- Excerpts from this conversation with ST Rappaport: I think that people with ADHD are the real movers and shakers of this world. Anyone who's done anything really big in this world, most definitely has ADHD. And I just love being around such people. ----- And sometimes it's a good idea not to consider all the details, because if you did, it would overwhelm you and scare you. ----- Do you believe that people can multitask? No. What we do is we task switch. Yes, we are switching tasks really, really quickly from tasks that is includes if you have ADHD, and a lot of people think they have ADHD, and they can multitask really well. But if you observe yourself, what you're actually doing is you're switching from task to task really, really quickly. only exception to this is when you're doing a task that doesn't require brainpower. Then let's say for example, if you're driving driving down the highway, 60 miles an hour, and it's like, just not thinking and you have a podcast playing, you could still be listening to your intended message, right? You're still listening to the podcast. However, if out of nowhere, a car comes and cuts you off. Or all of a sudden, like there's a bike that like a pedestrian or something that you think you weren't expecting those few seconds to settle and stop and you were focused on the road, You're more focused on the road, your brain didn't hear what was in that podcast, you will literally if you want to hear what was said, we'll have to go back there a couple of seconds to hear it because your brain was shut off. So you can multitask until one of the things don't need brain power. ----- You want to make sure you are always, always always always doing new and challenging tasks. If you want to keep your brain young, you want to do new and challenging, not just new and not just challenging, but those two together, those are the best way for you to keep your brain young and provide any of the elderly diseases that none of us want related to the brain. ------- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.     Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How to promote your business with video What are your video choices? Episode 209 (Mark is based in Austin, Texas) In this conversation with Mark Wonderlin we explore: Where to start with simple phone videos What are the different types of videos you can publish for your business Why value in the video content is more important than quality The best uses of selfie videos vs professional videos Understand the intent of viewers on the different social media How long to make your video depending on the platform How to split a longer video into to short videos in a funnel How to start by shooting your own video About our guest, Mark Wonderlin: Mark is owner of Mosaic Media Films, the highest-rated video company in Austin Texas. His team creates cinematic business videos with marketing in mind. He loves to travel and much as he loves creating video content. ----- You can access the free video resources at his site https://mosaicmediafilms.com/resources/ ----- Excerpts from this conversation with Mark Wonderlin: What kind of videos should they be producing at first? Where do you start that? So most of the time, when clients are looking for video from us, they're looking for typically what's called a business promo video. And that's usually where we try to steer them. So the conversation that we have about video is a little bit different than most other production companies out there. I really want to understand what are you doing for marketing? what's working, what's not working? What is the problem we're trying to solve that this type of video or other types of videos will help solve in your marketing strategy. So sometimes it's a promo video, sometimes it's a case story, or testimonial video, sometimes it's a series of videos that work in your funnel to increase trust and credibility. So we really try to understand what is the problem that they have? And how can video what type of video will work, or what series of videos will really help them. The two most popular videos that we do is what's called a business promo video. Some people call it a company video, some people call it a Brand Story Video, it's essentially a two minute video that tells the story about what you do, and what makes you uniquely different. And I say tells the story about you very lightly, because I often have to explain to clients that it's not really a story about you, as much as is a story about your customers journey. So it's really about what is the problem or the pain that your customer has? How could you uniquely solve that? And what does their life look like, once you've worked with them. And that's really what you want to do. Because However, people are seeking you out with your primary marketing objectives, whether it's SEO, or pay per click or social, when they come into your business or brand, they essentially are acknowledging that they have a problem. And they want to make sure that you can kind of solve that problem. They're there's a story that they're already playing in their head, and they want someone that's gonna help change and transform that story, whether it's in the form of a product for a result that they want, or a service, or an objective that they're trying to achieve in their life, whether it's their business, or personally. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

If you had to choose between feeling confident or appearing confident what would you choose? Listen in to discover the answer and why it is important to you. In this solo show George offers you a whole body. mind and soul experience to enhance your confidence.   Insights from this episode about feeling and appearing confidence when you speak in public.   These quotes from your episode were generated by Headliner AI. If you enjoy them please tell other podcasters by giving a shoutout to https://headliner.app in your episode ✨ --- 🗣️ Quotes from George Torok "How can you be more confident when it's your turn to speak?" "It's more important that you appear confident." "The audience doesn't need to know what's going on in your head or in your body." "Clarify your purpose by asking yourself this three-part question: As a result of this presentation, what do you want people to think, feel, or do?" "Don't read it, know it, and then deliver it." "Remember to breathe." "When you smile, you are more attractive." "Believe in yourself and your ability." "Your message has value." --- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/

Everything begins with a conversation A solid conversation starts with trust Episode 207 ( Mary is based in Minnesota) In this conversation with Mary Schmid we explore: Why do 9 out of 10 conversations fail? How are the chemical releases in the brain shaping your feelings? Why we don't trust when we are stressed or threatened Why we don't make pure logical decisions The three levels of conversation How to move conversation to cooperation How to lead with trust About our guest, Mary Schmid: Mary Schmid, MBA, has expertise in trust-based conversations. As the author of “Make or Break Conversations,” she offers valuable insights rooted in neuroscience. With her deep understanding of evidence-based neuroscience, Mary delivers transformative programs that elevate good conversation to trust building interactions. Mary’s unique ability lies in translating scientific knowledge into practical, actionable steps that you can apply in your next conversation, ensuring others feel heard, seen, and valued. ----- Connect with Mary on Linkedin https://www.linkedin.com/in/maryschmid/   Learn more about her services at the website https://maryschmid.com/ ----- Highlights from this conversation with Mary Schmid: Practice active listening skills like paraphrasing, asking open questions, and summarizing to build understanding. Slow down conversations and take time to discover other perspectives before deciding on solutions. Prepare for difficult conversations by getting clarity on the purpose and considering different perspectives. Use plain language instead of jargon to be understood and build connection. Get to know team members personally before instituting changes as a new leader. ----- Exactly. And what really happened in the brain before those good feelings, feeling in sync is that something happened in that conversation, who knows what it is, it's verbal, it's nonverbal is a feeling or a memory that you've had talking to a person perhaps like this person that was good, it just felt good. What really happened is your brain sensed respect, safety. And all of a sudden, it opened up. So what happened is when your brain senses this respect, and safety and going back and forth, talking with each other, there's a chemical release called oxytocin. And oxytocin opens up the prefrontal cortex, the smart part of our brain, the executive part of our brain that's responsible for innovation, problem solving, connection, cost, and it feels like a good conversation. But what happens preceding that feeling like it was a good conversation was this invisible chemical reaction that happens in your brain, and my brain and the brain of all humans. ----- There's three levels of conversation, and one is not better than the other. That's what people immediately think like, Oh, my God, I know that we need to understand the three levels, and how we can use them and how they impact the people so that our intended message reaches the people rather than go astray. So the first level of conversation is what I call an informational conversation. We use it all day long. In our life, you ask a question, I give an answer. Here's, where's the meeting? What time is this? What's where do we go for that? Question? Answer? That's fine. Sometimes that's all we need is to get the question answered, and get the information. However, when we're in conversations, when we're in meetings with other people, I think we need we may need more than just a question and answer to build trust. Because data, information, logic does not build trust. So we're in a meeting, perhaps, and we ask a few questions, you know, we're not totally blind to other people. So we ask a few questions. And what our brain does is it automatically says, Oh, I know the answer. I'm going to tell them. So with a few pieces of information, a little bit of data, lickety split, away we go, we talk to people and tell people what to do based on a limited amount of information. And we think that's going to do the trick. We're thinking that we're being helpful, but we're really not we're shutting them down. And so we not only tell them what to do, we are really helpful, George, and we're going to tell them how they need to do it. ------ ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

How to Turn Words into Wealth How to meet the needs of your three brain barriers Episode 206 (Aurora is based in Vancouver) In this conversation with Aurora Winter we explore: How does the brain understand words The wrong way to communicate The three levels of brain activity The critical role of the croc brain The connection between the mid brain and cerebral cortex The 27x effect of adding a story of significance About our guest, Aurora Winter: She's the award winning Best Selling Author of half a dozen books, including Turn Words into Wealth, A blueprint for your business brand and book to create multiple streams of income and impact Aurora learned how to reinvent herself and her life the hard way, when her 33 year old husband died suddenly leaving her widowed with a four year old son. She later learned how to master reinvention and pivoting and has launched three different businesses in different industries, which grew each to over seven figures. Learn more about Aurora and her services at: https://www.aurorawinter.com/ Check out her latest fiction books at MagicMysteryAndtheMultiverse.com ----- Excerpts from this conversation with Aurora Winter "It's our heart that provides the meaning and purpose and the values." "The right words in the right sequence, to the right audience, can change your mind, can change your business, can change your wealth in 20 minutes or less." "Human beings survived over the millennia by being cautious about where they want to expend calories or expend fat. The brain uses a lot of fat to process information." "We buy with emotion, we take action with emotion, either something we want to move toward or something we want to move away from." "People love to be a part of something that's bigger than themselves. People are hungry for meaning and purpose." ----- In the world of communication, the difference between a missed opportunity and a life-changing conversation can be as simple as choosing the right words. This week's podcast episode features Aurora Winter, a master of reinvention and a beacon of wisdom on how to leverage language for success. Aurora's journey is nothing short of inspiring. From the tragic loss of her husband to building million-dollar businesses, her experiences have culminated in a profound understanding of how to craft messages that resonate. In our conversation, Aurora delves into the neuroscience of communication, explaining how the brain processes information and why this matters for anyone looking to make an impact. With her book, "Turn Words into Wealth," Aurora provides a blueprint for those seeking to create influence and generate income through effective communication. She emphasizes the importance of addressing the 'croc brain' with a compelling hook, engaging the social 'midbrain', and finally, satisfying the intellectual 'cerebral cortex' with the substance of your message. But it's not just about the science. Aurora's approach is deeply rooted in the heart. She believes that numbers can't provide meaning and purpose—our values and passion do. Her insights on the emotional and social triggers that drive human behavior are invaluable for anyone from entrepreneurs to leaders to aspiring professionals. Listeners will find themselves armed with actionable tips, from crafting attention-grabbing titles to framing their offerings in a way that adds value and builds trust. Aurora's advice is a testament to the power of generosity and authenticity in building a brand and a legacy. This episode is a must-listen for anyone ready to elevate their communication game. Whether you're pitching a business idea, writing a book, or simply looking to connect more deeply with others, Aurora's guidance will help you turn your words into a wealth of opportunities. So, if you're eager to learn how to articulate your mission, convey your value, and truly connect with your audience, tune in to this enlightening conversation. It's time to transform your words into a tool for unparalleled success. Listen to the full episode now and join the ranks of those who know that the right message, delivered the right way, can indeed change the world. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/    

Why did Forbes call Geoff Ramm a Game Changer? Why the extra mile and exceeding expectations is not enough Episode 205 (Geoff is based in north east England) In this this conversation with Geoff Ramm we explore: What is the key question you need to ask to surpass the competition? How would you treat the A list celebrity differently? How would you serve George Clooney or Angelina Jolie? How big or small is the gap to deliver celebrity service? How to forge a strong emotional connection with your audience Why is personalization and how might you apply it to your business? What can you learn from successful customer service stories What's the difference between good service and celebrity service? About Our Guest Geoff Ramm: Forbes stated "Geoff  Ramm is a Game Changer in the world of customer service". He is the author of two books, Celebrity Service and Celebrity Service Super Stars. He has delivered his message to audiences in 50 countries. Learn more about his books and service at  https://www.geofframm.com/ ----- Excerpts from this conversation with Geoff Ramm: For anybody listening, I've got my hand up quite high, Jeff, we're pretty good. But there's always room for improvement. And I will challenge the audience and say, Where does that improvement come from? Because if you go the extra mile and exceed expectations, those are the words that your competition are talking about right now. And I said, in six months time, you'll have all got, you know, an extra mile further forward. But it's hardly the LEAP you could make unless you change your mindset. And you change your mindset with one question. And that question is a philosophy. It's a philosophy that I've wrote about, that I speak about all over the world. It's the philosophy that every audience, every team, every brand gets within seconds. And this is what I hope Forbes may have just seen in me. So as you write, how do you go from a seven to an eight to a nine to a 10? And beyond? It's this one question if your next customer, client, passenger member, guest, we're an A list, celebrity, Hollywood, God, or goddess, if your next client were Taylor Swift, George Clooney, Denzel Washington, what would you say? What would you do? How would you react? What would be the difference in the way that you would treat them? ----- But what I have George on screen, and you've seen this many times, when we've spoken internationally together, I show pictures of my daughter, and her love for coloring in and an art. And so I show these photographs of when she was little coloring in and so the audience can see what my dog, they know her name, they know what she loves. But now they can see her. And that connection to the audience is very, very strong. But I'm telling the story of this experience in a toy shop. But I see the funny and I see the quirky and all of the stories that I tell. And it was a beautiful piece of selling, it was a beautiful piece of customer experience. But it was all about personalization, which I talk a lot about, because people talk about personalization. But I don't see many examples. So when I deliver my stories, they're packed full of examples. But hopefully, there's some key tips and learnings from that that a business can go. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/