better. with Jerred Moon

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share my honest experience with building a personal brand—what’s worked, what hasn’t, and why ditching polished AI content for raw, authentic storytelling has made a massive difference. After building multiple businesses, I realized engagement and trust don’t come from perfectly produced videos or AI-written captions—they come from showing up as yourself, listening to your audience, and playing the long game. 💡 Key Takeaways: Raw, authentic content outperforms polished AI “slop.” Your story, struggles, and behind-the-scenes matter more than perfection. Ask your audience what they actually need help with—and create content around that. Engagement isn’t about vanity metrics—it’s about real conversations, replies, and relationships. Play the long game—trust and brand growth are built over time, not overnight. ⏱️ Chapters: 00:00 Intro & Why Personal Branding Matters 01:15 The Problem with Polished Content 03:00 Why I Ditched AI Captions 04:45 Creating Content Around Audience Struggles 06:30 Authenticity Over Vanity Metrics 07:45 Playing the Long Game Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #personalbrand #entrepreneurship #authenticcontent #newslettergrowth #tryharder

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down the Strike Zero Program—a simple and brutally effective way to get better at pull-ups, push-ups, sit-ups, squats, or any bodyweight exercise. This is the exact program that took me from struggling to do a single pull-up to being able to rep out 20+ strict reps consistently. It’s customizable, time-efficient, and built for busy entrepreneurs, parents, or anyone trying to stay fit while building a better life. 💡 Key Takeaways: The Strike Zero Program uses maximum effort sets until you “strike” through all reps down to zero. It tailors itself to your fitness level by bringing you to failure every set. Rest periods are short (about 60 seconds), making workouts efficient and effective. You can do it three times per week with a lower body move, upper body push, and upper body pull—or just pick one exercise when short on time. Momentum > perfection—one session, even short, builds consistency and results. 📌 Example Workout: Air Squats: 200 reps total Push-Ups: 100 reps total Pull-Ups: 50 reps total Do max reps → subtract from total → rest 60 sec → move to next exercise → repeat until you hit zero. ⏱️ Chapters: 00:00 Why Fitness Fuels Everything Else in Life 01:15 My Embarrassing Start with Pull-Ups 02:45 The Marine Who Showed Me the Way 04:10 The Origins of the Strike Zero Program 05:30 How the Program Works (Strike Down to Zero) 07:15 Weekly Programming & Variations 08:45 Quick Wins for Busy Entrepreneurs 09:40 Final Thoughts on Consistency & Momentum Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #bodyweighttraining #strikezeroprogram #pullups #entrepreneurfitness #tryharder

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Does mindfulness really make you a better leader? A new study with nearly 20,000 participants says yes—leaders who practice mindfulness show stronger transformational and ethical leadership, healthier teams, and better performance. In this short episode, I’ll break down the research and give you three practical ways to build mindfulness into your leadership style. 💡 Key Takeaways: Mindfulness improves leadership styles (transformational, authentic, ethical). Teams led by mindful leaders have stronger relationships, higher well-being, and better performance. Mindfulness = sustained present attention + an open, curious, non-defensive stance. 🧭 Practical Applications: Notice before reacting: Pause before you respond to your team. Listen without planning a reply: Stay fully present in conversations. Pay attention: Put away distractions and give people your focus. 📌 Tools for Mindfulness: Breathwork practices (box breathing, WIM HOF, etc.) Meditation (5–20 minutes daily) Simple awareness: noticing thoughts and letting them pass ⏱️ Chapters: 00:00 Does mindfulness make you a better leader? 00:40 What the study revealed (20,000 participants) 01:30 Defining mindfulness in leadership 02:20 Three ways to practice mindful leadership 04:20 Final thoughts & practical tools Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #mindfulleadership #entrepreneurship #betterhumanbusiness #tryharder

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down why the boring habits you keep skipping are the very things that extend your life, grow your business, and keep you consistent. The trick? Simple reframes on your calendar that connect daily actions to your long-term goals. I’ll show you how to relabel tasks so they actually stick, and why attaching meaning (and a star rating) changes everything. 💡 Reframing Habits: Instead of “Workout” → call it Life Extension Modality (5⭐) Instead of “Sleep” → call it 24-Hour Recovery Cycle Instead of “Meal Prep” → call it Cellular Construction Project Instead of “Family Dinner” → call it Generational Alignment Hour 🧭 Why It Works: Each label connects the task to your future self—not just today. Adding a star rating (1-5) shows how aligned it is with your goals. You’ll stop skipping tasks when you realize what you’re really skipping. 📌 Real Talk: Success isn’t complicated—it’s boring. Eat well, train, read, repeat. Consistency beats excitement. The monotony is the point. Reframing habits helps you and your team understand the why. ⏱️ Chapters: 00:00 Why boring habits matter 01:20 The entrepreneur struggling with consistency 02:40 Reframing workouts as “Life Extension Modality” 04:10 Using star ratings for alignment 05:40 More reframes for sleep, food, family time 07:20 The monotony that actually builds mastery 08:30 Final takeaway: stick to the boring stuff Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #habitreframes #consistency #betterhumanbusiness #tryharder #entrepreneurship

Want to GROW your business? Join my newsletter where I share strategies that actually work: https://better.biz/newsletter There’s a massive trust recession happening right now for small business owners. Whether you’re online or brick and mortar, it doesn’t matter—people don’t trust you, so they’re not buying. In this episode, I break down what you can do to overcome this trust gap, build real authority, and start converting more customers. We’re talking about going beyond polished “AI slop” and leaning back into real, raw, personal connection. Because at the end of the day, the businesses that win are the ones who can get people to truly know, like, and trust them. 💡 What You’ll Learn: Why polished content is failing (and raw content is back) How to differentiate yourself in an AI-saturated space The 3 things you must share if you want people to trust you How to build a behind-the-scenes strategy that works What really checks the “trust” box for customers today 🛠️ Practical Takeaways: Produce real content: Not AI fluff. Your competitive edge is authenticity. Get personal: Share your story, your why, your journey—not just the tactics. Show behind the scenes: Raw photos, short updates, and unpolished content can build faster trust than a glossy campaign. Anchor your presence: Make sure customers can Google you, see your site, and verify your credibility. ⏱️ Chapters 00:00 Why “Know–Like–Trust” Broke (and How to Fix It) 01:45 Personal > Polished: The Pendulum Swing Back 04:00 A No-AI (or AI-lite) Stance to Stand Out 06:10 Your 4-Pillar Weekly Content Plan 08:15 Proof Mechanics: Case Studies That Convert 10:00 Building Access & Responsiveness into Your Brand 11:30 Overcoming the Trust Recession with Real Content 📌 Real Talk: The trust gap is only getting wider—if you’re not producing content, you’re already behind. Customers are skeptical. They will research you, your brand, and your credibility before they buy. If you want to break through, you’ll need to get uncomfortable and share more of the real story behind your business. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #trustrecession #marketingstrategy #personalbranding #knowliketrust #betterhumanbusiness

Want to win in business without burning out at home? Get the newsletter for high performance strategies that protect your time, energy, and relationships: https://better.biz/newsletter In this episode, I break down a 4-part anti-burnout framework built specifically for entrepreneur-parents. If you’re building a business and raising a family at the same time, this isn’t about balance... it’s about designing a life that doesn’t break you. You can’t compartmentalize your way to presence. But you can protect your energy where it counts most. 🧩 The Big Idea: You’re not just managing time... you’re managing needs. When your core needs (connection, autonomy, and competence) go unmet, burnout creeps in. That doesn’t just affect your business... it erodes your home life, quietly and consistently. ⚙️ The 4-Part Anti-Burnout Framework (Based on Self-Determination Theory): Relatedness → Don’t Parent in Isolation Make connection a priority. Schedule it like your most important meeting. Autonomy → Keep Something That’s Yours Build space into your day that belongs to you...even if it’s just 10 minutes. Competence → Reframe the Bad Days Burnout loves shame. Kill it by turning failure into feedback. Need Crafting → Layer Your Needs Into Theirs Use the time you already have (practice, pickup, chores) to recharge with your kids. 💡 Why This Matters: Most entrepreneur-parents feel guilt, exhaustion, or like they’re failing at both roles. You don’t need balance...you need structure. This episode gives you a practical way to win at home while you build what matters. ⏱️ Chapters 00:00 Why business success won’t fix home burnout 01:25 The invisible stress of entrepreneur-parents 03:00 3 things that will burn you out 04:00 Part 1: Relatedness (don’t go it alone) 05:50 Part 2: Autonomy (keep something that’s yours) 08:00 Part 3: Competence (reframe the hard days) 09:10 Part 4: Need Crafting (layer your needs into theirs) 11:45 Final thought: try harder...at home Takeaway: You’re not burned out because you’re weak. You’re burned out because your life isn’t set up to meet your needs. Fix that...and everything changes. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #parenting #entrepreneurship #burnout #selfdetermination #tryharder #betterhumanbusiness #familyfirst            

Want to keep customers engaged (even when it’s hard)? Join my newsletter for strategies that actually work: https://better.biz/newsletter In this episode, I break down 4 studies with 1,600 participants that reveal a surprising truth: sometimes your customers need to suffer—but only in the right way. If you run a coaching, therapy, or experiential business, this lesson is critical for retention, referrals, and long-term results. 🧩 The Big Idea: On the material side (watches, groceries, products), suffering = bad. But on the experiential side (fitness, PT, coaching), the right kind of struggle builds identity, loyalty, and transformation. Your job? Remove friction at the wrong moments, and lean into meaningful struggle at the right ones. ⚙️ 4 Rules for Customer “Suffering” Done Right: 1. Eliminate Friction in Material Touchpoints: Checkout, signup, onboarding, access to community. Audit your process every quarter with fresh eyes. Don’t let confusion kill the initial excitement. 2. Embed Meaningful Struggle in the Work: Reaffirm that the hard part is the point. Remind them they are becoming the type of person who can do hard things. 3. Frame Challenges as Growth: Ask powerful questions: Who do you become once you finish this program? How will this program be a meaningful part of your success story? How will these lessons help you grow in other areas of life? 4. Anchor the Experience in Story: Keep weaving their answers back into future sessions. Help them connect the dots between effort, identity, and transformation. 💡 Why This Matters: Anyone can generate a “perfect” program with AI. But you anchor people to the hard work, connect it to their story, and help them stick with it long enough to see results. That’s the difference between another PDF on their desktop and a life-changing experience. ⏱️ Chapters 00:00 The surprising role of “suffering” in customer success 01:15 Why it kills material sales but fuels experiential growth 02:30 The onboarding gap: don’t make this mistake 04:40 Rule #1: Eliminate friction in touchpoints 06:15 Rule #2: Embed meaningful struggle 07:45 Rule #3: Frame challenges as growth (3 key questions) 10:15 Rule #4: Anchor progress in story 11:45 Final takeaway: effort is the only thing you really sell Takeaway: Don’t hide from the hard parts. Eliminate the wrong kind of suffering, but lean into the right kind. Your clients will be more committed, more loyal, and more likely to succeed—because they’ll see themselves as the kind of person who does hard things. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #customerexperience #businessgrowth #coaching #onboarding #identityshift #tryharder #betterhumanbusiness

Want stronger, happier, more athletic kids? Get my weekly playbook for building lifelong fitness and motivation: https://better.biz/newsletter In this episode, I share the 3 principles my wife and I used to raise athletic kids (7, 11, and 13) across football, track, soccer, and competitive dance. It wasn’t genetics—it was intentional. Use these to build skills, confidence, and a lifelong love of movement. 🏆 The 3 Principles Normalize fitness at home: Make movement part of the environment and schedule. Keep it playful first; structure comes later. Praise effort over outcomes: Reward hustle, practice habits, positioning, and resilience—not trophies or touchdowns. Let them choose: Guide, don’t push. Rotate sports, avoid early specialization, and watch for burnout. 🏠 How to “Normalize Fitness” (No Drill Sergeant Required) Make it visible: Garage/home gym, rings, med balls, jump ropes out and ready. Play first: Tag, “floor is lava,” relay races, obstacle courses. Keep sessions short and fun. Model it: Shift some workouts to when kids are awake so they see you train. Layer structure later: As interest grows, add simple strength/skill blocks (bench, KB swings, dance drills). 🎯 Effort > Outcome: Coaching Phrases that Build Grit “I noticed how hard you chased that play.” “Your practice effort all week put you in position for that goal.” “Loved your focus on the little details—do more of that.” 🧠 Autonomy Beats Burnout (Let Them Choose) Rotate seasons: Try multiple sports before committing. Check-in questions: “What feels fun right now?” “Want to try a different position/event?” Watch the load: Too many leagues/practices = fast burnout. Pull back early. 🔗 Why This Works (Self-Determination Theory) Autonomy: They pick the sport/activity. Competence: They see skills improve (strength, footwork, mobility). Relatedness: Family trains together; team/community support. 🛠️ Quick-Start Checklist Set a visible movement zone at home (2–3 simple tools). Schedule two 15–20 min family “play sessions” this week. Use only effort-based praise after practices/games. Ask your kid to choose next week’s activity—then back it. ⏱️ Chapters  00:00 Why it’s not genetics—it’s intentional 00:40 Principle 1: Normalize fitness at home 02:30 Play-first approach (tag, obstacles, short sessions) 03:30 Principle 2: Praise effort, not outcomes 04:40 What to say after games/practice 05:20 Principle 3: Let them choose (avoid early specialization) 06:35 Spotting & solving burnout 07:30 SDT link: autonomy • competence • relatedness 08:05 Quick-start checklist & wrap Final Take: Build an environment where movement is normal, celebrate the grind, and honor their choices. Athleticism follows—and so does a lifelong love of fitness. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #parenting #athletickids #youthsports #motivation #selfdeterminationtheory #familyfitness #tryharder #betterhumanbusiness

Want to unlock real motivation (not the 10-second kind)? Join my newsletter for weekly, science-backed strategies: https://better.biz/newsletter In this episode, I show you how to turn motivation on—using Self-Determination Theory (SDT)—so you stop relying on “just be disciplined” and start becoming the person who actually wants to do the hard things. After 15 years coaching military operators, entrepreneurs, and everyday folks, this is the simplest path I’ve found to sustained motivation. 💡 The Core Idea (1 Question): What are you getting better at that you actually want to get better at, and who can you do it with? Answer this and you’ll naturally trigger all three drivers of intrinsic motivation. 🔬 The 3 SDT Drivers (in plain English): Competence: You can see yourself improving a real skill. Autonomy: You chose the path (not “shoulds” forced on you). Relatedness: You’re doing it with/around people who get it. 🏋️ Fitness Example: Goal: Better aerobic fitness. Hate running? Cool—choose kettlebells (autonomy). Train snatch/swing/TGU and track progress (competence). Join a KB group or invite friends (relatedness). Same fitness outcome, but now you want to do the work. 💼 Business Example: Hate cold lunches but want more leads? Choose digital ads (autonomy). Learn/media-buying skills and measure CPL/ROAS (competence). Join a marketers’ community or hire a mentor (relatedness). You’ll execute longer and better. 🚀 5-Step Quick Start: Choose a path you’re genuinely curious about (autonomy). Define a skill ladder you can level up weekly (competence). Find your people (forum, mastermind, group chat) (relatedness). Track momentum: one metric you can improve each week. Review & adjust every 14 days—keep what pulls you in. 🧱 Common Traps to Avoid: Outsourcing autonomy: Doing things you hate because you “should.” No feedback loop: If you can’t see improvement, motivation dies. Going solo: Without community, friction wins. ⏱️ Chapters: 00:00 The problem with “just be disciplined” 00:35 Operators vs. civilians: the real gap I saw coaching 01:20 Self-Determination Theory (SDT) overview 02:05 The one question that unlocks motivation 02:40 Driver #1: Competence (get better at a skill) 03:05 Driver #2: Autonomy (you must choose it) 03:30 Driver #3: Relatedness (do it with others) 03:55 Fitness example: aerobic gains without running 05:20 Business example: more leads without face-to-face 06:45 5-step quick start to sustain motivation 07:45 Pitfalls and how to fix them fast 08:20 Final challenge: answer the question & act Final Take: Motivation isn’t magic—it’s designed. Lock in autonomy, competence, and relatedness, and you’ll stop white-knuckling discipline and start wanting the work. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #motivation #selfdeterminationtheory #intrinsicmotivation #habitbuilding #discipline #entrepreneurship #fitnessmindset #betterhumanbusiness

The Rockefeller Rule: How Small Changes Create Massive Results Episode Summary In this short but powerful episode, I share the story of John D. Rockefeller discovering how one drop of solder per barrel saved him $20 million. More importantly, I connect this lesson to how small, intentional changes in your daily life and business can compound into massive results over time. What You’ll Learn The 39-drop lesson: how Rockefeller’s attention to detail transformed profits. Personal application: becoming intentional with your thoughts, steps, and breaths. Business application: spotting tiny inefficiencies before they erode your culture or profits. The key question: Where are you still using “40 drops” when 39 would do? Key Takeaways Small adjustments compound into big wins when repeated daily. Leadership requires correcting subtle missteps early. Personal efficiency starts with being intentional in the smallest actions. Quote from the Episode “We often chase the big breakthroughs, but it’s the tiny adjustments—the drops we overlook—that create lasting success. Ask yourself: where am I still using 40 drops when 39 will do?” Final Thoughts This episode is a reminder that both in business and in life, transformation doesn’t always come from the big wins. It comes from the micro-adjustments you make intentionally every day.

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter Did you know only 9% of businesses ever hit $1 million in annual revenue? In this episode, I explain why most entrepreneurs unintentionally build themselves a “really good job” instead of a true business—and how you can avoid that trap. I share the three questions that will tell you if you’re using leverage effectively, plus five practical steps to scale beyond your personal capacity so you can join that top 9%. 💡 The 3 Leverage Questions: Is your product or service fulfilled by a team or technology—not just you? If you got 10x the customers next month, could you handle it with your current systems? Do you have a documented, repeatable process for new client acquisition? 📈 The 5 Scaling Essentials: Leverage: The core principle of scaling—using people, technology, and systems to multiply output. Who, Not How: Stop asking how you can do it; start asking who can do it for you. Smart Hiring: Hire with a clear process for acquiring new customers so growth follows, not just payroll costs. Invest in Automation: Use tools like HubSpot to replace manual, repetitive tasks. Create Evergreen Content: Make media that remains relevant and valuable for years, not just today. ⏱️ Chapters: 00:00 The 9% Statistic That Should Wake You Up 01:20 My Early Days of Building a “Job” 03:05 The 3 Questions That Reveal Your Leverage 05:00 Why Leverage Is Always the Scaling Answer 06:05 Thinking “Who” Instead of “How” 07:00 Hiring Without Killing Profit 08:00 Automation & Content as Leverage 09:15 Joining the 9% Who Break $1M 📌 Takeaway: If you want to scale, focus relentlessly on leverage. Build systems, empower others, automate what you can, and create content that works for you long after it’s published. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #businessgrowth #scaling #entrepreneurship #leverage #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the results of analyzing over 1 million spoken and 1 million written words I’ve published over the last decade—and the three simple types of stories that will make your audience truly connect with you. If you’re not telling stories in your brand, you’re already falling behind. Tactical “how-to” content isn’t enough anymore—people want to know the human behind the business. These three story types will help you stand out and build deeper connections. 📝 The 3 Stories You Must Tell: What Happened: Your origin story. How you got here, the challenges you’ve faced, and the lessons you’ve learned. What’s Happening: A behind-the-scenes look at what you’re building right now. Share the real, unpolished view. What’s Going to Happen: Your vision for the future and where you’re headed—so your audience can buy into your mission. 📖 Why It Works: Stories create emotional connection—facts and stats alone can’t do that. They give your audience reasons to trust you and follow your journey. They make your content more memorable and shareable. 🔥 My Examples: What Happened: From military service to fitness entrepreneur to building multiple companies online. What’s Happening: Building out a new studio, gym, and personal brand to go all-in on content creation. What’s Going to Happen: Creating a complete resource hub for personal and professional growth over the next decade. ⏱️ Chapters: 00:00 Why Storytelling Is Your Competitive Edge 01:25 The Problem with Only Tactical Content 02:40 How I Analyzed 2 Million Words of My Own Content 04:05 Story Type #1 – What Happened 05:40 Story Type #2 – What’s Happening 07:15 Story Type #3 – What’s Going to Happen 08:30 How These Stories Build Trust & Connection 09:15 The Only Hedge You Have Against AI 📌 Takeaway: Blend tactical content with human stories. Share your past, your present, and your vision for the future to stand out in a noisy, AI-driven world. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #storytelling #brandbuilding #contentstrategy #betterhumanbusiness

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter What if nothing seems to work? In this episode, I break down the real truth about failure in entrepreneurship—why it never ends, what you're doing wrong, and how to build the resilience to push forward no matter what. From Babe Ruth to Michael Jordan to wolves in the wild, we look at what persistent failure really means and why it’s not a motivational quote—it’s a lifestyle. The entrepreneurs who win aren’t the ones who avoid failure...they’re the ones who embrace it. 🐺 Key Lesson: Be the Wolf Wolves fail 86% of their hunts—but they’re still apex predators. Entrepreneurs must adopt the same mindset: fail forward, every single day. There is no “making it.” There is only the next iteration of the problem to solve. 🧱 Why Most People Get It Wrong: They believe success comes after failure ends. It doesn’t—it compounds. They think one funnel, one strategy, or one product will change everything. They’re crushed by discomfort instead of being forged by it. 🔁 Tactical Mindset Shifts: Ads not working? Try again. Leadership conversation failed? Try again. Feedback is the roadmap. Failure is the feedback. The only real strategy is: Do it again, but better. ⏱️ Chapters: 00:00 What If Nothing You Do Works? 01:05 Why “Making It” Is a Lie 02:30 The Wolf Analogy: 86% Failure Rate 04:00 Why Failure Is the Daily Norm, Not the Exception 05:00 Ad Campaigns, Marketing, and Iteration 06:20 Finding Joy in the Process (And Why That’s the Goal) 07:10 The Choice: Crushed by Pressure or Forged by It 📌 Takeaway: Get comfortable with discomfort. If you want to succeed, stop looking for the win and start looking for the next thing to try. Persistence + iteration = progress. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #entrepreneurmindset #embracefailure #resilienceinbusiness #betterhumanbusiness #killingcomfort

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I share the exact 3-email sequence that’s helped generate thousands of leads and over $5 million in revenue—and I break down why most people are doing email marketing completely wrong. If you’re making these common mistakes—assuming people know what you offer, not explaining your value, and giving them zero reason to take action now—this episode will change the game for you. 💌 The 3 Emails That Convert: Gain Email: Shows what’s possible, introduces your offer lightly, and invites action—without pressure. Logic Email: Uses social proof and rational thinking to remove objections and keep momentum going. Fear Email: Outlines the real cost of waiting, introduces ethical urgency, and then walks away with confidence. 🧠 Why This Works: People don’t know what you offer unless you clearly tell them—over and over. Without urgency, they’ll wait forever. You must give them a reason to act now. It’s not pressure—it’s clarity. When you structure these emails properly, they’ll actually thank you for it. ⏱️ Chapters: 00:00 The $5M Email Mistake Most Entrepreneurs Make 01:05 Mistake #1: Assuming People Know What You Offer 02:10 Mistake #2: They Don’t Understand Why You’re Different 02:50 Mistake #3: No Urgency = No Action 03:30 Gain Email – Show Possibility and Invite Without Pressure 05:00 Logic Email – Rational Reasons, Social Proof, and Momentum 06:45 Fear Email – Ethical Scarcity and the Cost of Waiting 08:00 Why This 3-Email Sequence Works Over and Over 📌 Takeaway: Add the Gain, Logic, Fear email sequence to your onboarding funnel and start converting more leads immediately—without being pushy or spammy. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #emailmarketingstrategy #gainlogicfear #onboardingemails #leadconversion #betterhumanbusiness #emailfunnels

Want to GROW your newsletter? Join mine to learn how it’s done: https://better.biz/newsletter In this episode, I break down the 6 Core Principles of Leadership that have helped me grow teams, lead a family, and scale businesses. Whether you're leading at home or in business, this episode lays out what it takes to actually be a leader people want to follow. I’ve led as a military officer, built multiple companies, and been married with kids for 15+ years—this is the leadership playbook I rely on every day. 💡 Core Leadership Principles: Listen First: If you’re doing all the talking, you’re doing it wrong. Listening earns trust and reveals the real problems. Have the Plan: Your people don’t need perfection—they need direction. Step up and provide clarity. Be Humble: Leadership isn’t about being the smartest. It's about serving others and admitting what you don’t know. Make Decisions: Indecision kills momentum. Make the call and execute—even if it’s not perfect. Communicate the Why: People need to understand the purpose behind the work. Without it, there’s no buy-in. Build Relationships: Trust, care, and respect form the foundation of real leadership—at home and at work. 🧠 Apply This Episode If: You want to lead your business more effectively. You’re struggling to rally your team or your family behind a vision. You know leadership matters but aren’t sure where to start. ⏱️ Chapters: 00:00 Leadership Is the Leverage You’re Missing 00:45 Why Listening Is the Most Underrated Skill 02:00 You Must Have the Plan 03:10 Humility Makes You More Trustworthy 04:20 Decisions Must Be Made Quickly 05:20 Always Explain the Why 06:30 How to Build Real Relationships That Drive Results 📣 Takeaway: You don’t earn leadership—you live it every day. If you apply these six principles, you’ll not only lead better, but you’ll build something that lasts. Connect with me: Instagram: https://www.instagram.com/jerred.moon/ My site: https://better.biz Get my book: https://bit.ly/killingcomfort #leadershipprinciples #buildtrust #leadershipskills #betterhumanbusiness #entrepreneurmindset #listenfirst