eCom Capital Podcast

<p>The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.<br /><br />Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.<br /><br />No fluff. No theory. Just what’s working now.<br /><br />New episodes every week.</p>

Meet the Mom Making $30K/Month Selling Cup Holders

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha and Hamen sits down with Shelby, a Brisbane-based ecommerce entrepreneur who built a multi-six-figure caravan and camping accessories brand from a simple garage project. In this raw and honest conversation, you'll discover how Shelby navigated patent issues, managed rapid growth without abandoning quality, and balanced being an entrepreneur, wife, and mother of ...

11-07
01:11:37

Facebook Ads Andromeda Update Is Killing Sales (Here’s the Fix)

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with Hamen Baba to break down Meta's game-changing Andromeda algorithm update and what it means for your e-commerce business heading into Black Friday and beyond. For nearly a decade, Sasha has helped almost 2,000 founders launch and scale profitable e-commerce businesses. Hamen Baba, who has spent over $30 million on ad spend and generated over $100 million...

11-07
38:34

Meet the Founders Making Millions in the Toughest Health Market

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with Jess Redman and Benji Dimitrioski, co-founders of Nature's Pharmacy, a multi-million dollar real food brand that started in a home kitchen during COVID. They reveal how they turned a product with a 4-week shelf life into an advantage, grew to 500+ health food stores, and hit 6-figures in their first year on a $300 Fiverr website. You'll discover the unc...

11-03
01:03:53

This Is Why Scaling Kills Most E-Commerce Brands (and no one talks about it)

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. Hamen reveals the one critical business element that can make or break any ecommerce venture, sharing insights on gross profit optimization, content strategy, and scaling frameworks that separate successful bra...

10-29
41:51

His Store Failed For 547 Days Until He Learned This One Strategy

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with Paul, a professional executive chef turned ecommerce entrepreneur. Paul shares his remarkable journey from launching kitchen knives targeting female foodies to finding massive success with barbecue products for male outdoor cooking enthusiasts, all while juggling a full-time chef career, job loss, and new parenthood. You'll learn: • How to systematically ...

10-24
01:09:22

Shopify's New ChatGPT Feature Changes Everything

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with his co-host Hamen Bamba, ecommerce expert and media buying specialist who has spent over $30 million on advertising and generated over $120 million on Shopify platforms. They discuss the recent ChatGPT and Shopify integration announcement, revealing how AI is already driving sales for their clients and what this means for the future of e-commerce. You'l...

10-15
36:29

How He Scaled From $10k to $60k/Month in 120 Days (Nobody Shares This)

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha and Hamen sits down with Azman, an e-commerce entrepreneur who scaled his supplement business from 10K to 60K per month in just 4 months. Azman shares his incredible journey from two failed stores to building a science-backed supplement business, revealing the mindset shifts and strategic decisions that led to his 6X growth. You'll learn: • How to overcome multiple bu...

10-08
01:18:14

The AI Trap Every eCommerce Founder Is Walking Into

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this urgent episode, Sasha and his co-host Hamen Bamba dive deep into the AI revolution threatening e-commerce businesses. You'll learn: • Why AI is creating an "Ernest Hemingway moment" for e-commerce (slowly, then all at once) • The three biggest threats: platform dominance, margin compression, and content oversaturation • How to build "human-first" defenses through founder-led conte...

10-01
44:46

$0 - $170k/month Case Study: The Facebook Ads Strategy Nobody Talks About

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with his co-host Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. They reveal an advanced cost cap strategy that helped one client scale from $0 to almost $200,000 per month in just four months, sharing the exact framework behind launching with 400 creatives and $...

09-24
31:46

How this Veteran Went From $0 to $70K/Month in 90 Days

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this inspiring episode, Sasha sits down with Steve Towner, founder of Voortrekka Australia, a specialized camping gear company that's revolutionizing outdoor organization. Steve, a 20-year Australian Army veteran and former Major who served in Iraq and Afghanistan, shares his incredible journey from military logistics to e-commerce success, building a thriving business around "The Cape" -...

09-17
01:01:06

Alex Hormozi's Advice on Scaling Your E-commerce Brand (Find Your Bottleneck)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, co-hosts Sasha and Hamen dive deep into the biggest challenge facing e-commerce brands: achieving consistent profitability. Fresh from Alex Hormozi's exclusive workshop in Vegas, Sasha shares powerful insights on why profit is an "unnatural result" and the exact strategies needed to force profitability in your business. This episode is packed with actionabl...

09-10
48:03

Meet the Woman Making Millions selling SKINCARE PRODUCTS

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with Priscilla Hajiantoni, founder of the multi-million-dollar skincare brand Bangn Body, to uncover the raw truth behind building an 8-figure ecommerce empire from scratch. Priscilla shares her jaw-dropping journey of risking her entire $100,000 house deposit, losing $80,000 to a failed supplier, and still having the grit to start over—ultimately building a ...

09-03
52:56

Meet the Founder Building $100M Brand in Public (52% MoM Growth)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, Sasha sits down with Steve Chapman, the founder building a $100 million brand in public with Hiro electrolytes. Steve breaks down his entire playbook from scaling his previous company Shine to $60M+ in sales, to now building Hiro with 50% month-on-month growth and targeting their first million-dollar month. This episode is packed with actionable...

08-27
58:05

Vibe Marketing: The New Way To Grow Brands ($30M Per Year)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this episode, Sasha sits down with Adam Linforth, founder of the iconic Australian swimwear brand Budgie Smugglers, to break down his incredible 20-year entrepreneurial journey from a backyard idea to a multi-million dollar business. Adam shares the raw truth about building a brand that breaks all the rules — from working 8 years with a full-time job before going full-time, to creatin...

08-20
01:11:23

The Hidden Opportunity in Brand Communities ($10M/year Playbook)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, Sasha sits down with Vic Gigliotti, founder of Muscle Republic, to uncover the raw truth behind building an 8-figure ecommerce empire from rock bottom. Vic shares his incredible journey from concrete laborer to leading a global fitness apparel brand that ships to 50+ countries with a team of 50. This episode is packed with hard-won insights for ecommerce foun...

08-13
01:03:21

9 Ecommerce Mistakes Keeping You Poor (8 Figure Founder Explains)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this eye-opening episode, co-hosts Sasha and Hamen dive deep into the 9 deadly sins of e-commerce that have cost them hundreds of thousands of dollars in losses and painful lessons over their combined decades in the industry. This brutally honest conversation reveals the exact mistakes that can destroy your business overnight — from $5,000 ad spend disasters to PayPal account freezes ...

08-06
46:55

The NEW Way to Run Facebook Ads in 2025

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, Sasha sits down with Marin Istvanic, Head of Performance at Inspire agency, to break down his exact $100+ million Meta advertising strategy that's helped scale ecommerce brands from startup to 8-figures. Marin shares the tactical playbook he's used across 8 years of media buying, revealing how creative-based targeting has replaced traditional interest targe...

07-31
46:22

THIS Is Why Your LANDING PAGES Don't Convert

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, co-hosts Sasha and Hamen dive deep into the critical elements that make landing pages convert at the highest level. If you've got great ads but poor conversion rates, this episode is your solution. Sasha and Hamen break down the exact strategies they use to help e-commerce brands optimize their shop pages for maximum conversions. They share actionable insig...

07-28
30:54

THIS Is Why Your Ecommerce Stores Don't Convert (3 Fixes)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this game-changing episode, co-hosts Sasha and Hamen team up to break down the exact 3-lever system they’ve used to help ecommerce brands go from 1–2% to 9–10% conversion rates — turning $5K–$30K/month stores into serious profit machines. This is Part 1 of a 3-part series for founders ready to stop leaving money on the table. Sasha and Hamen share hard-won insights on: • Using pricing...

07-21
46:28

Why He Says 'Never Decrease Ad Spend' (Even When Losing)

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule In this power-packed episode, Sasha teams up with Hamen Bamba to deliver the ultimate blueprint for growing from $10K to $100K per month. They bring in their proven track record of scaling brands rapidly through data-driven media buying strategies and systematic ad spend optimization. This isn't just theory - it's a tactical roadmap based on real case studies from their portfolio, includ...

07-15
49:51

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