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In this episode, Sasha and Hamen sits down with  Shelby, a Brisbane-based ecommerce entrepreneur who built a multi-six-figure caravan and camping accessories brand from a simple garage project.

In this raw and honest conversation, you'll discover how Shelby navigated patent issues, managed rapid growth without abandoning quality, and balanced being an entrepreneur, wife, and mother of three. The trio also dive deep into Black Friday strategy, pricing optimization, split testing, and the critical importance of prioritizing ruthlessly when scaling.

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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS
0:00 - Intro: Land Cruiser Cup Holder Genesis
0:25 - From Small Project to Multi-Product Line
2:30 - The Patent Shock: Chinese Knockoffs In 6 Months
4:15 - Why the Pivot from 4WD to Caravan Market
5:30 - Business Size at Pivot Point
6:45 - Building an Audience In Limited Markets
8:00 - The COVID Caravan Boom & Market Opportunity
10:15 - Competing in a Saturated 4WD Space
12:30 - Deciding to Go All-In on Caravanning
14:45 - Product Development & Expanding the Range
18:00 - Managing Growth While Balancing Family Life
22:15 - Black Friday Strategy & Positioning
25:30 - Pricing Strategy for Maximum Conversion
28:45 - Front-End Price vs Shipping Cost Psychology
32:00 - Split Testing Pricing Models
35:15 - Lead Times & Customer Expectations
38:30 - Dealing with Supply Chain Delays
41:00 - Inventory Management Challenges
43:30 - The Importance of Prioritization
46:00 - Rubber Balls vs Glass Balls: Knowing What to Drop
49:30 - Building Systems for Scaling
51:45 - Final Thoughts on Growth & The Future
52:30 - Q&A & Closing Remarks

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/