eCommerce Badassery

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357. Shopify Editions: Winter 2026 Platform Updates

2025-12-1626:40

Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses. The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on artificial intelligence with upgrades to Shopify Sidekick, the rollout of Sidekick Skills, app-building capabilities, and more. But with so many shiny new tools, how do you know what’s actually worth your time? Tune in to hear my honest thoughts, and practical takeaways on which updates you should explore, which to avoid, and how to strategically implement these features into your eCommerce store. What We Cover: The Sidekick feature that’s actually worth your time (hint: it’s not app building) How to use AI to automate your customer workflows—without breaking your brain What agentic storefronts could mean for showing up in AI-powered search The AI-optimized “knowledge base” you didn’t know you needed A few low-key Shopify updates that’ll make your daily ops smoother Key Takeaway: Some of these are just shiny objects and you should probably ignore them. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted. _______ Full Episode Show Notes http://ecommercebadassery.com/357 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

356. Auditing Your Email Marketing Strategy + Results

2025-12-0919:48

Are You Ignoring THIS Major Revenue Driver in Your Biz? It's time to get real about your email marketing strategy. Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series. In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that. From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year. 👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again. What We'll Cover: How to tell if your email revenue is healthy (or hiding problems) The right balance between campaigns and automations—and what it says about your biz What to look for when reviewing campaigns (hint: not just the promos) The #1 mistake biz owners make when analyzing automations What to update in your flows beyond just the data (spoiler: branding matters too) A better metric than “revenue per recipient” to measure performance Where to start if you feel overwhelmed by all the email “shoulds” _______ Full Episode Show Notes http://ecommercebadassery.com/356 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

355. How to Maximize Your eCommerce Sales in December

2025-12-0214:36

Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season. What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/355 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Happy Thanksgiving + Badassery Blitz Sneak Peek

2025-11-2505:35

Save the Date! The Badassery Blitz is back on December 8th ⚡️ Tune in to hear more about the deals coming your way next month! Get on the Email List https://ecommercebadassery.com/freestuff Check Out the Course Pages AI Brand Brief: https://ecommercebadassery.com/brandbrief/ Content Badassery: https://ecommercebadassery.com/content-badassery Shopify Secrets: http://checkout.ecommercebadassery.com/shopify-secrets The Lounge Membership: https://ecommercebadassery.com/membership Email Badassery: https://ecommercebadassery.com/email-badassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

354. Are You Wasting Your Time? Not Everything Deserves Your Energy

2025-11-1808:43

Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed? You’re not alone, friend. This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back. If your current plan has you feeling more frazzled than focused, this is your invitation to pause, reassess, and get intentional as hell about what you say yes to. What We'll Cover: The common mistake that’s keeping you overwhelmed Why you should stop assigning yourself work that doesn’t matter right now A simple rule to decide what stays on your list... and what can wait _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/354 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

353. Canva's New HTML Email Designer: Everything You Need to Know

2025-11-1110:16

If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right? But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know. In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance. If you’re wondering whether Canva’s email design tool is a game-changer or just another shiny object… this is for you. Inside this episode: What Canva’s HTML email designer can (and can’t) do What happens when you import your Canva email into Klaviyo A few things to look out for before using this in your biz The workaround you might consider if you’re feeling adventurous What to do instead of rushing into a tool just because it’s new _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/353 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

352. 5 Mistakes to Avoid in Your eCommerce Holiday Marketing

2025-11-0410:45

Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes. Inside this episode: The one thing that makes or breaks your holiday offer Why a super popular holiday promo might actually be hurting your sales The biggest mistake I still see even seasoned sellers make during a launch What to remember when you’re worried about emailing “too much” The move you need to make before December 14th _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/352 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

BONUS: Product-Based Biz Pulse Check

2025-10-2801:56

We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important. I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026. It’ll only take about 5 minutes, and I'll be sharing the results in early December! Take the survey here: https://ecommercebadassery.com/pulse Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Let's Connect Website: http://ecommercebadassery.com Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

351. Should You Update Your eCommerce Email Automations for BFCM?

2025-10-2110:03

One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season. Spoiler alert: my answer hasn’t changed since 2022 Inside this episode: Whether you really need to update your email automations for Q4 A smarter way to keep your flows seasonally relevant The one thing you might want to turn off during BFCM A quick tweak that could boost conversions in your top-performing flows How to make your holiday products more visible—automatically _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/351 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

350. Must-Have eCommerce Email Segments for Q4

2025-10-1416:07

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its head _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/350 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

349. How to Keep the Holiday Shopping Momentum after BFCM

2025-10-0707:44

Don’t Tap Out After Cyber Monday — Your December Sales Strategy Black Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up. In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4. The one date in December that can make or break your sales A simple email strategy that’s impossible to ignore The secret weapon for last-minute shoppers A sneaky way to stay visible without annoying your audience _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/349 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

348. Klaviyo's Customer Hub: Love it or Leave it?

2025-09-3016:50

Klaviyo Just Launched Customer Hub: Is It Worth It for Your eCommerce Store? Klaviyo just quietly rolled out a brand-new tool called Customer Hub, and it might be the next big thing for your eCommerce biz… or just another shiny object. Either way, it deserves a closer look. In this episode, we’re breaking it all down—from the good, the bad, and the meh. I’m laying out what Customer Hub actually is, how it works, and whether it’s a smart addition to your tech stack… or just another distraction. What you’ll learn: What Klaviyo’s Customer Hub actually does and how it compares to Shopify’s native tools Who this new feature is actually good for (and who should skip it) Why I’m not 100% sold on it, even though it’s kinda cool The pros, the cons, and the sneaky AF launch strategy What features are missing and why that matters How to know if your customers will even use it My fave alternatives and how to test before you commit _______ Full Episode Show Notes http://ecommercebadassery.com/348 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

347. 3 Things You Can Skip These in Q4 in Your eCommerce Business

2025-09-2308:02

You’ve got a million things on your Q4 to-do list… but how many of those things actually matter? This week, I’m breaking down a few of the most common holiday strategies floating around the eCommerce world — and whether they’re actually worth your time and energy. If you’re feeling the pressure to do all the things but secretly wondering, “Do I really need to do this too?” — this episode is for you. Because while Q4 is definitely the season to show up and sell… it doesn’t mean you have to run yourself ragged to get results. What you’ll Cover: The popular Q4 strategy you don’t have to follow (even if everyone else is doing it) How to make your current product lineup work harder — without adding anything new What most people get wrong about social media during the holidays The real reason your promos might be flopping — and what to do instead The one thing that matters more than any fancy strategy this season Get the Holiday Podcast Playlist https://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/347 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

346. Q4 Website Prep: 6 Items for Your To-Do List (Replay)

2025-09-1621:44

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion. In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales. What you’ll Cover: The #1 strategy most shop owners forget to set up before Q4 (and why it’s costing you) What McDonald’s can teach you about making more money from every order A simple way to get on your customers’ nice list and boost your SEO at the same time The sneaky collection mistake that’s quietly killing your conversions One tiny tweak to your nav bar that could completely change how customers shop your site Why your homepage might be turning shoppers away (and how to fix it fast) _______ Full Episode Show Notes http://ecommercebadassery.com/346 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

345. Listener Q&A: Sales, Sanity and Strategy for Q4

2025-09-0922:04

Ready to tackle Q4 with clarity, strategy, and badass energy? This week, I’m answering your most-asked Q4 marketing questions. I tapped into my email list to uncover your hot-button questions around marketing for Q4. In this episode, we dive into whether shoppers will actually be spending, how to handle Black Friday without selling out your values, structuring your promotion timeline, keeping momentum post-holidays, and sustaining sanity when burnout hits. We're Talking: The real scoop on holiday spending trends How to do Black Friday on YOUR terms A no‑frills campaign timeline How to ride the holiday momentum into the new year Real-deal advice for when life just sucks and Q4 feels impossible _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/345 More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast Gift Guide Glow-Up https://ecommercebadassery.com/glowup Holiday Content Bundle https://ecommercebadassery.com/holiday-content _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

344. Your Q4 Content Strategy: How to Create Holiday Content That Sells

2025-09-0216:04

The holidays are comin’ in hot... and if you’re not planning your content to cut through the noise, you’re gonna get drowned out by every other biz on the block (including Aunt Sally’s soap shop). In last week’s episode, we talked all about why product curation is the real MVP of your holiday sales strategy. This week? We’re tackling part two of the equation: your content marketing plan. Because the truth is, even the best product curation won't sell if nobody knows it exists. In this episode, I’m walking you through the Q4 content principles you need to follow if you want your marketing to actually convert this season. Here’s what you’ll learn: The reason clever content is killing your Q4 sales (and what to do instead) One shift that turns your product from “meh” to must-gift What your overwhelmed customer actually needs from your content (hint: it’s not more emojis) The invisible copy mistake that’s secretly costing you conversions How to shut down buyer hesitation before it ever bubbles up What most brands get totally wrong about email frequency (and how to fix it without annoying your list) Why sounding like a broken record might be your best Q4 strategy _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/344 Gift Guide Glow-Up https://ecommercebadassery.com/glowup Holiday Content Bundle https://ecommercebadassery.com/holiday-content More Holiday Podcast Episodes https://ecommercebadassery.com/holidaypodcast _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

343. This Is the Secret Sauce to Holiday Sales

2025-08-2616:20

If Q4 feels like a chaotic sales circus, you’re not imagining it. Every brand is screaming for attention, offering discounts, and flooding inboxes like it’s a competition. So how do you break through the noise and actually get customers to care? Here’s a hint: it’s not about slashing prices. In this episode, I’m revealing the real secret to holiday sales success... and it’s probably not what you think. It’s not about having the flashiest promo or the biggest ad budget. It’s about how you show up for your customers and what you do to make their lives easier this season. We’re talking about a subtle but powerful shift in your Q4 strategy that will change how customers experience your brand... and why it could be the key to more conversions, better engagement, and long-term loyalty. Want to become your customer’s holiday hero? Click play and let’s talk. Here’s what you’ll learn: The Q4 mindset shift that separates the meh from the memorable The simple strategy that elevates your brand without extra inventory How to turn product overwhelm into curated ease One thing you can add today to create instant "wow" moments The overlooked marketing assets that make you unforgettable _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/343 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

342. These eCommerce Website Mistakes are Costing You

2025-08-1925:48

You know those little tweaks that don’t seem like a big deal... until you realize they’re tanking your conversion rate? Yeah, those. That’s what we’re talking about today. After chatting with a Lounge member who needed help presenting all the right info in a better way, I decided it was time to do a no-fluff, action-packed episode about the most important areas of your website you should focus on — especially going into Q4. Whether you’re rocking Shopify or another platform, the principles apply. I’m breaking down key automations, homepage musts, product page do’s and don’ts, and why your nav menu and collection filters are more important than you think. It’s all about making your website your best damn salesperson. We’re not talking full redesigns here—just smart, intentional tweaks that create a smoother, more conversion-friendly experience for your customer. What You’ll Learn: The one place on your site that must scream “BUY NOW” Why long product titles might be killing your sales (and what to do instead) The simple but overlooked mistake that hides your most important content What to include on your product page so customers stop bouncing How to organize your navigation and collection filters for max conversions Why your bestsellers deserve multiple real estate spots My favorite Shopify tricks using metafields & metaobjects _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/342 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

341. 4 Easy Ways to Get More Subscribers from the Customers You Already Have

2025-08-1211:16

How to Get Past Customers on Your Email List Ever looked at your customer list and thought, “Wait… half these people never even subscribed to my emails”? Yeah, that’s a goldmine you’re sitting on, my friend—and we’re not about to let it collect dust. This week’s episode was inspired by a student inside my Email Badassery program who had exactly that problem. She’s got happy customers, but they never opted in for marketing emails. Now that she’s building a killer set of automated flows, it’s time to get those buyers officially on the list. And here’s the thing—this isn’t about begging or being salesy. These people already like you (they gave you money, remember?). You just need to make it ridiculously easy and tempting for them to say “yes” to your emails. In this episode, I’m breaking down four smart, strategic ways to get it done, plus some behind-the-scenes tips on popups, targeting, and even good old snail mail that’ll make your competition wonder why they didn’t think of it first. What You’ll Learn: How to tweak your welcome popup targeting so non-subscribers actually see it The order confirmation email trick that gets more sign-ups without being spammy Why snail mail + a QR code is still a total list-building win How to run targeted Meta ads to your past buyers (and when it’s not worth it) The easiest first step to get going without overwhelming yourself _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/341 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

340. Speed Up the Sale: Smart Ways to Covert Your eCommerce Customer Faster

2025-08-0517:14

If you’ve ever felt like your product should be flying off the shelves, but instead you're getting crickets... it might be because your audience just doesn’t get it yet. Not because they’re dumb. Not because your product sucks. But because you're not articulating the outcome in a way that resonates with them. In this episode, we’re digging into why it’s not enough to just talk about what your product is or even what it does. You’ve gotta get to the core of what your customer really wants, and communicate that in a way that matches how they think, not how you think. We’ll talk about what that looks like in practice and how to adjust your messaging to connect faster, deeper, and better... because let’s face it, you don’t have forever to make the sale. Here’s what we’ll cover in this episode: The real reason your customers don’t convert right away (and how long you really have to make the sale) How to dig into the outcome your customer actually wants The power of “so that” and the secret of asking “why” five times Why your content needs to say the same thing, just in different ways How to ramp up your touch points using omni-channel marketing When your customer is most engaged and why you need to go hard right then _______ Links Mentioned Full Show Notes https://ecommercebadassery.com/340 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

#box-pro-ellipsis-176695862046749{-webkit-line-clamp:2;}eCommerce Badassery