DiscovereCommerce Badassery351. Should You Update Your eCommerce Email Automations for BFCM?
351. Should You Update Your eCommerce Email Automations for BFCM?

351. Should You Update Your eCommerce Email Automations for BFCM?

Update: 2025-10-21
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Description

One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season.


Spoiler alert: my answer hasn’t changed since 2022


 


Inside this episode:



  • Whether you really need to update your email automations for Q4

  • A smarter way to keep your flows seasonally relevant

  • The one thing you might want to turn off during BFCM

  • A quick tweak that could boost conversions in your top-performing flows

  • How to make your holiday products more visible—automatically


 


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Holiday Podcast Episodes & Resources

http://ecommercebadassery.com/holidaypodcast


 


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Full Episode Show Notes

http://ecommercebadassery.com/351


 


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Let's Connect


Website: http://ecommercebadassery.com


Instagram: http://instagram.com/ecommercebadassery


Membership: http://ecommercebadassery.com/membership


 


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Rate, Review, & Subscribe


Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 


 


Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683


 

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351. Should You Update Your eCommerce Email Automations for BFCM?

351. Should You Update Your eCommerce Email Automations for BFCM?

Jessica Totillo Coster