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Hosted by Mert Damlapinar, recognized as a Top Voice on LinkedIn and the #1 source in global eCommerce, retail media, artificial intelligence, digital shelf, and actionable insights.
25 Episodes
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In this episode of the ecommert podcast, we explore the cutting-edge strategies shaping the future of eCommerce with Abhishek Ahluwalia, a leading voice in the industry. Here's why you should tune in: Retail Media Mastery: Discover how brands are leveraging retail media to not just drive sales but also create new consumer categories and optimize ROI. AI-Powered Innovation: Learn how Mondelez is pioneering the use of AI for scalable content creation, personalized marketing, and real-time retail media optimization. Insights into Quick Commerce: Understand the booming Quick Commerce channel, including how Mondelez partners with Last Milers to tap into consumer impulse buying trends. Expert Career Advice: Gain valuable advice from Abi on building a thriving career in eCommerce, including the importance of curiosity, cross-functional teamwork, and taking calculated risks. Future-Ready Strategies: Explore how Mondelez is upskilling teams and preparing for the next wave of digital commerce transformation. Whether you're a seasoned professional or just beginning your journey in eCommerce, this episode is packed with insights to help you stay ahead in the fast-evolving world of digital commerce. Don’t miss it!
Welcome to season 2 of the Ecommert Podcast! In this episode we’re live from Soho, London, at Portal’s headquarters, with co-founder and commercial director Oliver Leigh. Join us as we dive into the cutting-edge world of session-based analytics and explore how this innovative approach is transforming the relationship between CPG brands and retailers. Oliver shares his personal journey in digital marketing and analytics, revealing how Portal bridges the data gap between retailers and brands through consumer-consented, anonymized, and real-time analytics. Discover how these advanced insights empower brands to optimize their retail media investments, improve campaign performance, and make more informed decisions—ultimately driving better outcomes for both brands and their retail partners. Key Takeaways: Session-Based Analytics Explained: Learn why traditional metrics like click-through rates are insufficient and how session-based data provides a deeper understanding of consumer behavior. Real-Time Optimization: Discover how brands can use real-time data to adjust budgets, refine campaigns, and achieve significant uplifts in key metrics like add-to-basket and conversions. Use Cases and Impact: From boosting ROI to optimizing campaigns on platforms like Meta, Google, and TikTok, hear how Portal’s technology is driving measurable success for leading CPG brands. The Future of Analytics: Get a sneak peek into Portal’s roadmap, including plans to integrate ad platform data, use machine learning for predictive insights, and expand retailer partnerships. Collaboration at the Core: Understand how Portal fosters collaboration between brands and retailers, building trust and creating a win-win-win scenario across the eCommerce ecosystem. Tune in to hear Oliver’s valuable insights and actionable advice for CPG brands looking to enhance their digital strategies, embrace innovation, and stay ahead of the curve. Listen now to uncover the future of retail media and analytics!
Welcome to the Ecommerce Podcast! In this insightful episode, we sit down in downtown London, right next to the iconic Tate Modern, with Diane de la Baronniere, the Global Retail Media & E-commerce Leader at Haleon—home to household brands like Sensodyne, Advil, Voltaren, and more. Diane shares her unique journey from shopper marketing in Asia to spearheading retail media innovation on a global scale for Haleon, a dynamic consumer healthcare company born from GSK's spinoff. Join us as we explore: 📈 The challenges and opportunities of navigating the rapidly evolving world of retail media in a sensitive category like consumer healthcare. 💡 Diane's insights on AI-driven personalization, omnichannel strategies, and data upskilling for cross-functional teams. 🌍 How Haleon is leveraging digital tools to educate and empower shoppers with responsible, transparent, and sustainable media campaigns. 🚀 The future of retail media, including the rising importance of incrementality metrics, attention-based advertising, and predictive AI. Whether you’re a retail media professional, digital commerce enthusiast, or simply curious about the next frontier in consumer healthcare, this episode is packed with actionable takeaways and industry-leading perspectives. 🎙️ Tune in to learn how Haleon is trailblazing its way to "put health in more hands" while staying ahead of the curve in a competitive and regulated category. 🔗 Listen now and join the conversation!
In this episode of the eCommert Podcast, we are joined by Debmalya Dutta, a trailblazer in digital transformation and eCommerce acceleration at Unilever Homecare. With a rich background spanning consulting giants like Capgemini and Deloitte, and now leading Unilever’s global eCommerce strategy, Debmalya shares his inspiring career journey, the pivotal decisions that shaped his path, and the innovative projects driving Unilever’s success in the dynamic digital commerce landscape. We dive deep into: Debmalya’s transition from consulting to consumer goods and his passion for staying ahead of the curve. The challenges and opportunities in navigating cross-functional collaboration in large organizations. Groundbreaking initiatives like Amazon Marketing Cloud (AMC), retail media strategies, and eCommerce-first innovations. His take on customer lifetime value (CLV) and how data-driven strategies are reshaping consumer engagement. Insights for professionals aspiring to break into eCommerce, with practical advice on upskilling, cross-functional exploration, and networking. Whether you’re a seasoned professional or just starting your eCommerce journey, this episode is packed with actionable takeaways to inspire and guide you. Tune in to learn from one of the industry’s top eCommerce leaders and gain exclusive insights into the future of digital commerce at Unilever. Stay ahead of the curve—press play now!
Welcome to Season 2 Episode 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Seb Bardin, ex Uniliver and Coca Cola. Get ready to dive into discussions on 🔍: Digital Transformation in Commerce - highlighting the integration of digital tools to enhance efficiency, brand consistency, and online-offline strategies. Leadership and Upskilling - Seb stresses fostering a "test and learn" culture, adapting to the convergence of IT, sales, and marketing, and upskilling in technical and data-driven roles. Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Season 2 Episode 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Neel Arora, Global Head of eCommerce @ Nestlé. Get ready to dive into discussions on 🔍: scaling ecommerce global eccomerce strategy growth levers Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to the Ecommert Podcast! In this episode, we’re live from the Mondelez US headquarters in East Hanover, NJ, with Abhishek Ahluwalia, Global Director of eCommerce for Mondelez International. Join us for an insightful discussion as we dive into: Global Digital Commerce Strategy: Learn how Mondelez is accelerating growth across key markets. Retail Media & AI Innovations: Discover how cutting-edge technologies are reshaping the snacking industry. Channel Dynamics: Explore the interplay between B2C, B2B, and D2C channels and the future of eCommerce. Leadership Lessons: Gain invaluable advice for navigating the dynamic eCommerce landscape. With real-world examples, exciting project insights, and advice for aspiring leaders, this episode is packed with actionable strategies and inspiration. Tune in to stay ahead of the curve with Mondelez’s trailblazing approach to digital commerce! 🚀 Listen now to unlock the future of eCommerce!
Welcome to Episode 13 of the ecommert Podcast! Tune into an insightful conversation as we welcome Sophie Murray, Director of Sales of Novus Insights . Get ready to dive into discussions on 🔍: 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝗮𝗻𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗧𝗿𝗲𝗻𝗱𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗚𝗹𝗼𝗯𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗗𝗮𝘁𝗮 Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 12 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal. Get ready to dive into discussions on 🔍: Retail media Omnichannel commerce 1st party data Omnichannel retailer collaborations and JBPs beauty and personal care category dynamics Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 12 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Glenn Cloarec, Retail Data & Media Acceleration Lead, Europe🇪🇺 of L'Oréal. Get ready to dive into discussions on 🔍: Retail media Omnichannel commerce 1st party data Omnichannel retailer collaborations and JBPs beauty and personal care category dynamics Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 11 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International. Get ready to dive into discussions on 🔍: the evolution of digital commerce roles intersection of ecommerce digital marketing and media utilization of data and analytics career progression tips Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.ai/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 11 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Jie Cheng, Global VP & Head of Digital Commerce from Mondelēz International. Get ready to dive into discussions on 🔍: the evolution of digital commerce roles intersection of ecommerce digital marketing and media utilization of data and analytics career progression tips Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 10 - PART 2 of the ecommert Podcast! Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands. Get ready to dive into discussions on 🔍: synergy between offline and online channels the evolution of digital commerce AI solutions for CPG ecommerce the future of the digital workforce Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 10 - PART 1 of the ecommert Podcast! Tune into an insightful conversation as we welcome Boris Rütten, Global VP of eCommerce from Henkel Consumer Brands. Get ready to dive into discussions on 🔍: synergy between offline and online channels the evolution of digital commerce AI solutions for CPG ecommerce the future of the digital workforce Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 9 of the ecommert Podcast! Tune into an insightful conversation as we welcome Andreas Reiffen, CEO of Pentaleap Technology. Get ready to dive into discussions on 🔍: The evolution of the retail media market The impact of AI on optimization How CPG brands can navigate this rapidly changing landscape. Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 8 of the ecommert Podcast! Tune into an insightful conversation as we welcome Melda Hamarat, Global Head of Ecommerce at Unilever Ice Cream. Get ready to dive into discussions on 🔍: Omnichannel Strategy Retail Media Boost Quick Commerce Success Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to Episode 7 of the ecommert Podcast! Tune into an insightful conversation as we welcome Josh Clarkson, Global Lead - Retail Media at Mars Wrigley. Get ready to dive into discussions on 🔍: Retail Media's Future with AI Data Synergy Strategic Leadership Stay ahead of the curve and make sure to subscribe for more episodes every week! Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ Instagram : https://www.instagram.com/ecommert_official/ 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!
Welcome to episode 6 where we deep-dive into the world of generative AI and its real-world applications in CPG brands with Steve King, CEO of Dragonfly AI, and Mert at the MadFest London 2024. We share insights on the experience working with major players like L'Oreal and the challenges of driving adoption of emerging technologies. Join us as we discuss navigating the ever-changing landscape of AI and successfully implementing innovative solutions in the CPG world. Key highlights: Discussion on actual uses of generative AI in CPG brands Mert's experience in the CPG industry and his journey in integrating AI and technology. The challenges of getting adoption and engagement for new tech solutions in organizations. The importance of selecting the right partners and technologies to make projects successful. Don't miss out: Mert's insights on navigating the fast-paced changes in technology and getting buy-in from stakeholders. The discussion on building tech solutions for e-commerce businesses and driving real business impact. The process of evaluating technologies and partners to make projects successful in large organizations like L'Oreal. Follow us on: Website: https://www.ecommert.org/ LinkedIn: https://lnkd.in/gm4tiHQV X: https://x.com/e_Commert Instagram: https://lnkd.in/gvrWxjzU
Welcome to Episode 5 of the eCommert Podcast! Tune into an insightful conversation as we welcome Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. Get ready to dive into discussions on Retail media performance measurement Digital commerce dynamics in the food and beverage category Cross-functional purposeful planning Stay ahead of the curve and make sure to subscribe for more episodes every week. Don't miss out on the valuable insights from industry experts! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website X LinkedIn Instagram 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify Apple Podcasts Amazon Music 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! #ecommerce #retailmedia #digitalshelf #AI #Omnichannel #CPG #FMCG #growthstrategy #brands.
Welcome to the second half of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarna’s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Don’t Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website: https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/ 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406 Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧! #eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis
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