S2E13: Insights into Retail Media Evolution: A Conversation with Florian Clemens
Update: 2025-04-11
Description
In this episode of the e-Commert podcast, hosted by LinkedIn top voice Mert Damlapinar, we dive deep into the evolving landscape of retail media advertising. Featuring Florian Kla, head of growth strategy for Tesco Media, the discussion covers the significance of starting with clear business objectives, the launch of video advertising to inspire clients, and the 10-year evolution of Amazon’s retail media.
Florian Clemens shares insights on Tesco Media's holistic omnichannel strategies, combining on-site, off-site, and in-store media formats, leveraging data and technology for enhanced customer experiences, and the role of machine learning in audience targeting. The episode also explores Tesco’s partnerships, data privacy, and cutting-edge advertising innovations. Florian Clemens emphasizes the importance of balancing relevance with consumer inspiration and offers career advice for newcomers to the retail media space.
00:00 Introduction and Objective
00:29 Welcome to the e-Commert Podcast
01:17 Guest Introduction and Career Journey
02:26 Evolution of Retail Media
04:56 Tesco Media and Dunhumby Partnership
06:54 Omnichannel Retail Media Strategies
08:29 In-Store Retail Media Innovations
11:38 Data Collaboration and Clean Rooms
14:31 Future of Retail Media and Analytics
27:48 Machine Learning and AI in Retail Media
35:00 Conclusion and Career Advice
Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!
👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj
Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert
Watch on YouTube and listen on other platforms to catch the full episode and see how Chelsey empowered her career!
👉 Watch the full episode now:
🎧 Spotify: https://lnkd.in/gE5NsjHz
📲 Apple Podcasts: https://lnkd.in/gsnTeCji
🎵 Amazon Music: https://lnkd.in/g2jq3R4U
📺 YouTube: https://lnkd.in/gniwpKhj
Find us on:
🌐 Website: https://www.ecommert.ai/
🔗 LinkedIn: https://lnkd.in/gm4tiHQV
🔗 X: https://x.com/e_Commert
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