ecommert Podcast

Welcome to episode 6 where we deep-dive into the world of generative AI and its real-world applications in CPG brands with Steve King, CEO of Dragonfly AI, and Mert at the MadFest London 2024. We share insights on the experience working with major players like L'Oreal and the challenges of driving adoption of emerging technologies. Join us as we discuss navigating the ever-changing landscape of AI and successfully implementing innovative solutions in the CPG world. Key highlights: Discussion on actual uses of generative AI in CPG brands Mert's experience in the CPG industry and his journey in integrating AI and technology. The challenges of getting adoption and engagement for new tech solutions in organizations. The importance of selecting the right partners and technologies to make projects successful. Don't miss out: Mert's insights on navigating the fast-paced changes in technology and getting buy-in from stakeholders. The discussion on building tech solutions for e-commerce businesses and driving real business impact. The process of evaluating technologies and partners to make projects successful in large organizations like L'Oreal.   Follow us on: Website: https://www.ecommert.org/ LinkedIn: https://lnkd.in/gm4tiHQV X: https://x.com/e_Commert Instagram: https://lnkd.in/gvrWxjzU

Welcome to Episode 5 of the eCommert Podcast!  Tune into an insightful conversation as we welcome Celia Van Wickel, Director of Digital Commerce at Russell Stover Chocolates. Get ready to dive into discussions on Retail media performance measurement Digital commerce dynamics in the food and beverage category Cross-functional purposeful planning Stay ahead of the curve and make sure to subscribe for more episodes every week. Don't miss out on the valuable insights from industry experts!    𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website X LinkedIn Instagram   🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify Apple Podcasts Amazon Music   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!   #ecommerce #retailmedia #digitalshelf #AI #Omnichannel #CPG #FMCG #growthstrategy #brands.  

Welcome to the second half of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarna’s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Don’t Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss!                             𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website:  https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406 Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!   #eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis  

Welcome to the first part of our latest 2-part episode where we dive deep into Husqvarna's digital transformation and e-commerce strategies. In this insightful discussion, we explore how Husqvarna is revolutionizing retail and creating seamless online and offline consumer experiences. Key Highlights: Over 20 years of expertise in e-commerce and digital marketing. Innovative products like chainsaws and robotic lawnmowers. Husqvarna’s significant e-commerce presence in Europe and international markets. The impact of the pandemic on the DIY and gardening sectors. Strategies for balancing direct-to-consumer (D2C) sales with traditional retail partnerships. Leveraging data analytics to track customer behavior, optimize inventory, and enhance product offerings. The role of retail media in driving traffic and sales. Maintaining brand consistency across all touchpoints. The importance of a customer-first approach in e-commerce. Join us as we uncover Husqvarna's journey from retail to digital sales, and learn how they utilize data to drive success and innovation in the retail landscape. Don’t Miss Out On: How Husqvarna integrates D2C activities with retail. The significance of a transparent and collaborative approach with channel partners. Examples of successful retail media campaigns and their impact. Future trends in e-commerce and digital transformation. Whether you're a retailer, an e-commerce enthusiast, or simply curious about the future of shopping, this episode is packed with valuable insights you won't want to miss! 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: Website:  https://www.ecommert.org/ X: https://x.com/e_Commert LinkedIn: https://www.linkedin.com/company/ecommert/   🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify: https://open.spotify.com/show/759tqs63YllBlt65A4yxn2?si=4e42071ae0044ffa Apple Podcasts: https://podcasts.apple.com/podcast/ecommert-podcast/id1725600406 Amazon Music: https://music.amazon.in/podcasts/e9a0455a-7b98-41ba-83f9-da2c8871c8cb/ecommert-podcast   𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!   #eCommertPodcast #D2C #eCommerce #Omnichannel #retail #Husqvarna #StephanWaldeis            

Welcome to Episode 3 of the eCommert Podcast! In this insightful episode, we are joined by Maria Fernanda Gil Tamayo from Coca Cola-FEMSA, who shares her expertise on accelerating omnichannel commerce and the transformative role of B2B marketplaces in bridging offline and online business operations. 🎦 Watch the video podcast version on YouTube 🎙️ In this episode, we explore: • The evolution of omnichannel commerce and its impact on the retail sector. • How B2B marketplaces are revolutionizing the transition from offline to online business models. • Strategies for effectively integrating offline and online channels to enhance customer experiences. • Maria Fernanda’s firsthand experiences and success stories in driving omnichannel initiatives at Coca Cola-FEMSA. This episode is a must-watch for anyone interested in the future of commerce, whether you're a business leader, a marketer, or simply passionate about retail innovation. 🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: ecommert Website X/Twitter LinkedIn 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify Apple Podcasts Amazon Music 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to Episode 2 of the ecommert Podcast! In this exciting installment, we're thrilled to have John Andrews from RICOH USA as our special guest. John brings his wealth of experience and insights into the ever-evolving world of retail, eCommerce, and omnichannel strategies. 🎦 Watch the video podcast version on YouTube 🎙️ In this episode, we explore: • The latest innovations in eCommerce and how they're transforming the retail landscape. • Effective omnichannel strategies that bridge the gap between online and offline experiences. • Key trends and technologies driving the future of retail. • Practical insights and actionable advice for businesses looking to stay ahead in the competitive market. Whether you're a retailer, an eCommerce enthusiast, or just curious about the future of shopping, this episode is packed with valuable information you won't want to miss! 🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: ecommert Website X/Twitter LinkedIn 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify Apple Podcasts Amazon Music 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

Welcome to the debut episode of the eCommert Podcast! In this inaugural episode, we are joined by Andre Cremers and Andy Parker from Bayer, who share their insights into the data-driven transformation of eCommerce and the development of unified commerce strategies. 🎦 Watch the video podcast version on YouTube 🎙️ 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞, 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬: Bayer’s journey towards a data-driven approach in eCommerce. The implementation and impact of unified commerce strategies. How Bayer leverages data to enhance customer experiences and drive business growth. Key challenges and success stories from Bayer’s transformation journey. This episode is essential viewing for anyone interested in the intersection of data, eCommerce, and unified commerce strategies. Gain valuable insights from industry leaders at Bayer and learn how data is revolutionizing the way businesses operate. 🎧 Stay tuned for more episodes where we dive deep into the world of commerce with industry leaders and innovators. 𝐅𝐨𝐥𝐥𝐨𝐰 𝐔𝐬: ecommert Website X/Twitter LinkedIn 🎧 𝐋𝐢𝐬𝐭𝐞𝐧 𝐨𝐧: Spotify Apple Podcasts Amazon Music 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐭𝐮𝐧𝐢𝐧𝐠 𝐢𝐧!

CPG Continuum Roundtable Discussion - Digital Shelf Measurement