Ivana Flynn, iGaming Daily’s resident SEO expert, is back for the latest marketing edition of the podcast. In this episode, she is joined by SEO Consultant Dani Leitner and Silvia Tavella, Global SEO Onsite Lead at Betsson Group, to discuss the increasing prevalence of Zero-click results. They explore the challenges and opportunities presented by these consumer behaviour changes, emphasising the need for a shift in how SEO success is measured, and also talk about the importance of producing quality content to boost visibility.Later on in the episode, the conversation also touches on strategies new brands can use to establish visibility and authority in a competitive market, the importance of EAT signals and the necessity of adapting to the rise of AI overviews in search results, as well as the opportunities this shift offers. Host: Ivana Flynn Guests: Dani Leitner & Silvia TavellaProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of iGaming Daily, supported by Optimove, Ted Orme-Claye, Editor of Payment Expert, is joined by Ted Menmuir, SBC’s Content Director and, making his debut on the podcast, Joe Beel, Senior Marketing Executive at SBC, to recap the key talking points from ICE Barcelona.The trio discuss the growing importance of media in the igaming industry, the potential future impact of cryptocurrency and the latest innovations in sports betting technology.Later on in the episode, the conversation also touches on the significance of a regional focus in igaming conferences and the future of payments in the gaming industry before concluding with insights on upcoming events and trends to watch out for in the igaming space. Host: Ted Orme-ClayeGuest: Ted Menmuir & Joe BeelProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In the latest episode of iGaming Daily, brought to you by Optimove, SBC Noticias Senior Journalist, Fernando Noodt is joined by Noticias Editor, Lucia Gando and SBC's VP of Relationships LatAm discuss the significant developments in the gaming industry for 2024, focusing on the rising interest in Latin America, particularly in countries like Peru, Colombia, Paraguay, and Chile. The trio delve into the challenges posed by new tax reforms, the implications of regulatory changes, and the overall transformation of the gaming landscape in the region. The conversation highlights the importance of dialogue between operators and governments to foster a sustainable gaming environment.Host: Fernando NoodtGuests: Lucia Gando & Lucia Mouriño Producer: Anaya McDonaldEditor: James Ross
In this episode of iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director, sits down with Sportingtech’s Regional Sales Manager, Marina Selmi, who outlines the secrets to success in the region.The duo discuss the rapid growth of the newly-regulated market and the unique challenges that Brazil presents for operators, as well as the importance of localisation in technology and services and understanding Brazilian customer preferences.The conversation also touches on the ever-changing regulatory landscape, the competitive dynamics shaping the market and the future development of the market in Brazil, including the expectations for further consolidation and the impact of first-mover advantages. Host: Ted MenmuirGuest: Marina SelmiProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of iGaming Daily, supported by Optimove, Neosurf’s CEO, Andrea McGeachin, takes the reigns as she is joined by Craig Cornforth, Senior Business Development Manager at EPIC Global Solutions, who shares his personal journey with gambling addiction and recovery. Craig discusses the impact of problem gambling on his life, including losing both his job and house, the industry's responsibility in addressing addiction and the importance of prevention and education, as well as emphasising the need for a cultural shift within the gambling industry.The duo also highlight the role payments companies can play in recognising and addressing gambling-related harm, the impact of cultural influences on shaping gambling addiction and the importance of lived experience in shaping appropriate safer gambling measures. Host: Andrea McGeachinGuest: Craig CornforthProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of iGaming Daily, James Ross, SBC’s Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, who discusses the launch of OptiLive, Optimove’s live sports marketing solution.The duo reflect on the surge of in-play betting and how OptiLive can be used to optimise the marketing around the product, as well as consider how AI is crucial for scaling real-time messaging in sports betting.The conversation also touches on future trends in the industry, including consolidation among suppliers and the potential for the sweeps market to push for online casino regulation in the US, as well as the launch of Optimove’s Ignite Plus, which aims to support emerging operators.Host: James RossGuest: Motti ColmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, and Charlie Horner, SBC’s Media Manager, delve deeper into the recently announced probe of Crypto.com’s event contracts by the Commodity Futures Trading Commission (CFTC).The duo explore the historical context of event contracts in the US, their emergence in the gaming and financial sectors and the legal challenge posed by the CFTC probe.The conversation also highlights the tension between state and federal control over gambling laws, the increasingly blurred line between investing and gambling and the potential impact of Donald Trump returning to the White House on the investigation. To find out more about the topics discussed in today's episode, as well as exploring iGaming Expert yourself, click on the following links:- CFTC Assessing Validity Of Crypto.com Super Bowl Contracts- https://sbcamericas.com/2024/11/05/robinhood-kalshi-election-contracts/- https://sbcamericas.com/2025/01/13/donald-trump-jr-kalshi-advisor/Host: Jessica WelmanGuest: Charlie HornerProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of iGaming Daily, SBC’s Content Director, Ted Menmuir, is joined by Suren Vardanyan, Chief Business Officer of Lynon, a new player in the iGaming technology space.The duo discuss Lynon's innovative approach to SaaS utilities, its unique founding team and mission statement as well as the challenges faced by technology platforms in delivering applications to the ever-evolving igaming market.Suren also highlights Lynon's rapid project delivery capabilities, the importance of modular technical architecture for flexible changes without downtime and the company's focus on both B2B and B2C markets. Host: Ted MenmuirGuest: Suren VardanyanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In the latest episode of iGaming Daily, brought to you by Optimove, Martyn Elliott is joined by Joe Streeter, the Editor of SBC Media's new igaming news website - iGaming Expert. The duo discuss the latest regulatory developments in Thailand, highlighting the country's progress in legalising integrated resorts. Attention also turns to India, where recent changes in taxation are seen as a positive step for operators, as well as exploring emerging trends in the African gaming market, particularly the growing interest among younger players. Finally, both Martyn and Joe provide an overview of iGaming Expert's mission to offer expert analysis and insights into various global markets.To find out more about the topics discussed in today's episode, as well as exploring iGaming Expert yourself, click on the following links:- https://igamingexpert.com/- https://igamingexpert.com/regions/asia/thailand-casino-integrated-resort/ - https://igamingexpert.com/regions/asia/overdue-relief-as-india-to-review-coercive-tax-plans/ - https://igamingexpert.com/features/africa-analysis-from-tekkorp/Host: Martyn ElliottGuest: Joe StreeterProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of iGaming Daily, Fernando Noodt is joined by Ricardo Assis and Ana Maria Menezes from the SBC Noticias Brasil team to discuss the ever-evolving landscape of the Brazilian igaming and sports betting industry.On the agenda for the trio is the implications of a recent ordinance that may impose retroactive taxes on operators. They discuss the creation of the Intersecretarial Working Group (GTI Bets) and its role in monitoring tax compliance, as well as provide insights from legal experts on the constitutionality of retroactive taxes and consider the potential impact of the ordinance on both large and small operators in the region.Later on in the episode, the conversation also briefly touches on the ramifications for licenced companies of the ongoing legal battle between Rio De Janeiro’s state lottery, LOTERJ, and the federal government. To read more about what was discussed in today's episode, click on the following links:- https://sbcnoticias.com/br/nova-portaria-brecha-impostos-retroativos/ - https://sbcnews.co.uk/sportsbook/2025/01/13/gti-brazil-bets-retroactive-taxes/ - https://sbcnoticias.com/br/loterj-alega-dificuldades-determinacao-stf/ Host: Fernando NoodtGuests: Ricardo Assis & Anna Maria MenezesProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
The first weeks of 2025 have seen regulatory authorities in Europe outline their supervisory agendas, emphasising stricter surveillance of licences to ensure compliance with new rules.On the latest episode of iGaming Daily, Martyn Elliott is joined by Ted Menmuir, SBC’s Content Director, to review regulatory updates in the Netherlands, where regulators stressed the importance of customer care and responsible conduct. The duo also touch on the expected reaction to a potential double tax increase in the Netherlands in 2025 and 2026 which would set the tax rate at 38%.Meanwhile, after the break, Viktor Kayed, Senior Journalist for SBC News, recaps his in-depth interview with Rumen Spetsov, Director General of Bulgaria’s National Revenue Office, in which he discussed ongoing efforts to overhaul the gambling regime for both land-based and online activities.To read more about what was discussed in today's episode, click on the following links:- https://sbcnews.co.uk/featurednews/2025/01/09/ksa-2025-supervision-koa/ - https://sbcnews.co.uk/europe/2025/01/09/poland-eu-working-group/- https://sbcnews.co.uk/featurednews/2025/01/10/market-in-review-part-one-bulgaria-in-brief-with-rumen-spetsov/ Host: Martyn ElliottGuests: Ted Menmuir & Viktor KayedProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
Yesterday (9 January), a group of Native American tribes in California sued dozens of licensed card clubs in the state, claiming they illegally offer player-banked card games, similar to those found in Las Vegas casinos, where gamblers play against the house.On the latest episode of iGaming Daily, supported by Optimove, Jessica Welman is joined by Charlie Horner, SBC’s Content Director, to explore the ongoing legal battle, its historical context, economic implications, and potential outcomes of the litigation.In the second part of the show, the duo discusses the latest legislative news from the region, including efforts by Maryland and Virginia lawmakers to introduce online casinos to their respective states.To read more about what was discussed in today's episode, click on the following links:- Online Casinos to be Reconsidered by Maryland Lawmakers- Lawmaker Files Bill to Legalize Virginia Online Casinos- https://issuu.com/sbc.global/docs/affiliate_leaders_issue_2_web?fr=sZDFhZDc2MzEyNjE Host: Jessica WelmanGuest: Charlie HornerProducer: MC Killick-CalverEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
DraftKings hit the headlines when it announced a new subscription service that offers super-boosted parlays to bettors in New York. On the latest episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by Ted Orme-Claye, Editor of Insider Sport, and SBC’s Media Manager, Charlie Horner, to discuss consumer reaction to the news, tax implications and the broader impact on the US sports betting market. The conversation also touches on the responsible gambling considerations of DraftKings+ and the trio considers the future of subscription models in both the US and Europe if the new service is successful. To read more about what was discussed in today's episode, click on the following links:- https://sbcamericas.com/2025/01/03/draftkings-subscription-parlay-boosts/ Host: Jessica WelmanGuests: Ted Orme-Claye and Charlie HornerProducer: MC Killick-CalverEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this edition of iGaming Daily, supported by Optimove, Ted Menmuir, SBC’s Content Director, and Ted Orme-Claye, Editor of Payment Expert and Insider Sport, reflect on some of the late-breaking news stories that ended 2024.They start with the NHS’ Christmas warning of “festive temptation” which led to public anxieties about problem gambling. The duo discuss the industry’s reaction to the message as the NHS takes on the forthcoming responsibilities as Chief Commissioner of the treatment of problem gambling in 2025 and touch on the tension between public health messaging and industry interests.On the agenda for the second part of the show is lottery giant Allwyn’s €330m investment in Novibet, acquiring a 51% stake in the company. The two Ted’s discuss the implications of the deal and conclude by considering the future of mergers and acquisitions in the gambling sector, emphasising a pragmatic approach amidst evolving market dynamics.To read more about what was discussed in today's episode, click on the following links:- https://sbcnews.co.uk/featurednews/2024/12/30/allwyn-novibet-deal-51/- https://sbcnews.co.uk/featurednews/2024/12/27/nhs-xmas-warning-2024/ Host: Ted Orme-ClayeGuests: Ted MenmuirProducer: MC Killick-CalverEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of iGaming Daily, Danny Lee, Senior Journalist for SlotBeats, is joined by the iGaming Daily’s resident darts expert and SBC News’ Senior Journalist, Jessie Sale, and Christian Lee, Business Journalist for GamblingTV, to reflect on the success of the PDC Darts World Championship. Jessie, Danny and Christian were all lucky enough to be at the event so they discuss the atmosphere at the ‘Ally-Pally’, the impact of Paddy Power’s sponsorship both at the venue and across social media and also Paddy Power’s Bigger 180 campaign, which saw for a second year running the firm donate over £1m to Prostate Cancer UK.The conversation also touches on the future of darts sponsorship and the trio consider how Paddy Power can capitalise on the success of the World Championships across the rest of the year. To read more about what was discussed in today's episode, click on the following links:- https://sbcnews.co.uk/featurednews/2025/01/06/paddy-power-2025dartschamps/Host: Danny LeeGuests: Jessie Sale & Christian LeeProducer: MC Killick-CalverEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
On this episode of iGaming Daily, supported by Optimove, Fernando Noodt is joined by Ricardo Assis, Editor of SBC Noticias Brasil, and Isadora Marcante, SBC’s Relationship Manager for Brazil, to delve into the latest from Brazil’s newly launched sports betting and online gaming market.On the agenda are the regulatory challenges posed by the ongoing dispute between Rio De Janeiro’s state regulator, Loterj, and the federal government, as well as the implications for the industry of the legal battle.The trio also discuss why industry stakeholders are concerned about the economic impact of the regulation decisions, why sponsorship deals for Brazilian sports teams are at risk due to these licensing issues and why marketing strategies for international operators must consider Brazil’s evolving legal landscape.To read more about what was discussed in today's episode, click on the following links:- LOTERJ recorre de decisão de André Mendonça- https://sbcnoticias.com/br/andre-mendonca-restringe-atuacao-empresas-loterj/Host: Fernando NoodtGuests: Ricardo Assis & Isadora MarcanteProducer: James RossEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In this episode of the iGaming Daily podcast, James Ross, SBC's Multimedia Editor, is joined by Motti Colman, VP of Revenue at Optimove, to explore the evolution of AI and future trends in the use of the technology in igaming. Motti discusses how Optimove has been leveraging AI over the last decade, how player expectations are changing and the role of AI in enhancing player engagement and gamification.The duo also talk about how AI could be used to identify problem gambling behaviours, the potential for regulatory hurdles to hinder AI's growth in igaming and why operators must be cautious when adopting AI technologies. Host: James RossGuests: Motti ColmanProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
It may be the new year but Jessica Welman, Editor of SBC Americas, and Charlie Horner, SBC’s Media Manager, are still dwelling on an action-packed year for sports betting and online gaming in North America.Reflecting on the most significant events of 2024, the duo discuss the emergence of ‘challenger brands’ such as Fanatics and ESPN Bet, the evolving regulatory landscape and the crackdown on offshore operators and sweepstakes.The conversation also touches on the challenges faced by smaller operators in the US, the ongoing debate surrounding limiting winning players and also looks ahead to what to expect from the market in 2025. Host: Jessica WelmanGuests: Charlie HornerProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In the first episode of 2025, Fernando Noodt and Lucía Gando from the SBC Noticias team are joined by Lucía Mouriño, SBC’s VP of Relationships Latam, to reflect on an action-packed 2024 for the Latin American gaming market.On the agenda for the trio is the hotly-anticipated opening of the Brazilian sports betting and online gaming market, as well as the recent news from Argentina that its Chamber of Deputies has passed a bill that would prohibit the advertising of gambling in the country.They also talk about Peru’s regulatory changes and the challenges faced by the industry in Chile and Colombia, as well as share their expectations for 2025, focusing on the importance of responsible gaming messaging and the evolving landscape of the industry.Host: Fernando NoodtGuests: Lucía Mouriño & Lucía GandoProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
In just a few hours time the regulated sports betting and online gaming market will officially open in Brazil.Ahead of this seismic moment, Fernando Noodt was joined on iGaming Daily, supported by Optimove, by Ricardo Assis, Editor of SBC Noticias Brasil, and SBC’s Relationship Manager for Brazil, Isadora Marcante, to reflect on the significant developments in the Brazilian market during 2024.The trio reflect on the enactment of online gaming laws by President Lula da Silva, the industry’s response to the new regulated market and regulatory challenges faced by legislators in the country. To conclude the episode, they also discuss the first edition of SBC Summit Brasil and controversies surrounding match-fixing in Brazilian football, as well as look ahead to what to expect in 2025.Host: Fernando NoodtGuests: Ricardo Assis & Isadora MarcanteProducer: Anaya McDonaldEditor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.