Ep 658: Unlocking Player Loyalty: How Gamification Drives Smarter Retention
Description
In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026.
Tune in to today's episode to find out:
- How operators can turn longer player sessions into genuine loyalty
- How to identify which gamification tools work best for different player segments
- How Optimove develops its library of more than 40 gamification games
- Why real-time triggers are essential for effective gamification
- How gamification insights can shape wider CRM and marketing strategies
Relevant articles:
https://www.optimove.com/resources/blog/what-we-talk-about-when-we-talk-about-gamification
https://www.optimove.com/resources/blog/ai-gamification-next-level-player-engagement
https://www.optimove.com/resources/blog/gamification-strategies-to-drive-player-engagement
Host: Charlie Horner
Guest: Ben Tepfer
Producer: Anaya McDonald
Editor: Anaya McDonald
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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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