iGaming Daily

In today’s episode of iGaming Daily, we’re bringing you a must-hear conference session straight from SBC Summit Lisbon 2025, taken from the powerful panel “Women in Tech, Gambling and Sports: The Glass Ceiling and Beyond,” where industry leaders unpack what real progress looks like for gender diversity in iGaming and what still stands in the way.Tune in to today’s episode to find out:How unconscious bias still shows up in iGaming, tech, and sports and how leaders overcome itWhy the “confidence gap” holds women back in hiring and leadership conversationsThe real business impact of diverse, representative teams in global gamingHow male allies and mentors can help dismantle systemic barriersWhat’s truly beyond the glass ceiling and how women can claim their seat at the tableCredits: Petra Zackrisson: Chief Transformation Officer, LeoVegas Group,Viktoria Degtiarova: Co-Founder and CCO, PaySecureCristina Turbatu: Chief Technology Officer, CasumoCatie Di Stefano: Moderator, Marketing Director, Vegas KingsProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SEO expert Ivana Flynn is joined by Sean Bianco, Co-founder of Gain Changer, as the duo discuss the brutal reality of modern iGaming SEO, the rise of negative SEO warfare, and what affiliates must do to survive heading into 2026.Tune in to today’s episode to find out:Why Google core updates are wiping out iGaming affiliates overnightHow fake DMCA takedowns and DDoS attacks are being used to steal rankingsWhy relying on a single website is now a critical business riskThe role automation plays in defending and scaling SEO assetsWhat strategies and partnerships are essential to survive the “cowboy” iGaming marketHost: Ivana FlynnGuest: Sean BiancoProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Brasil Business Journalist Elisa Marcante and soon to be SBC Media Manager Ana Maria Menezes. As Ana teases her upcoming role within SBC, the trio unpack Brazil’s newly approved betting tax increase, its political implications, and what the changes could mean for operators, consumers, and the future stability of the regulated market.Tune in to today’s episode to find out:What exactly was approved by the Brazilian Senate and what still needs to happen before the tax hike becomes fully officialWhether the strong Senate vote signals long term political alignment or a short term fiscal moveHow operators are reacting and what this could mean for RTPs, bonuses, and marketing spendThe impact of new measures targeting unlicensed operators and those who advertise themWhere the Brazilian betting market is likely to focus in 2026 from regulation to industry strategyHost: Fernando NoodtGuests: Elisa Marcante & Ana Maria MenezesProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss ITV’s plans to expand its ITV Win platform with a new bingo and casino launch and whether the broadcaster can succeed in one of the UK gambling industry’s most competitive markets.Tune in to today’s episode to find out:What ITV has announced with its ITV Win bingo and casino expansion and why the timing matters post-BudgetHow important celebrity talent, brand familiarity and prime-time reach will be to ITV’s gaming ambitionsWhat lessons can be learned from ITV’s previous gambling ventures including Jackpot247The key commercial and regulatory challenges facing new entrants in the UK gambling marketWhether ITV Win can realistically become a mass-market operator or struggle in an ultra-saturated landscapeHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Finland’s landmark gambling reform, following the decisive parliamentary vote to end Veikkaus’ online monopoly and introduce a new licensing regime.Tune in to today’s episode to find out:Why Finland’s 158-8 parliamentary vote marks a defining moment for Europe’s 2025 regulatory landscapeWhat the final Gambling Reform Bill actually delivers and the key non-negotiables for licensed operatorsHow the end of Veikkaus’ online monopoly reshapes competition, product choice and market dynamicsWhat operators, affiliates and responsible gambling stakeholders are saying on the groundWhether Finland’s licensing window and marketing rules will successfully channel up to €900m back into the regulated marketHost: Fernando NoodtGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Motti Colman, VP of Revenue at Optimove, to unpack the key lessons from 2025 and explore how data-driven, positionless marketing is shaping the future of iGaming ahead of a pivotal year for the industry.Tune in to today’s episode to find out:Optimove’s key highlights from 2025 and how the year shaped its growth and strategyWhat Optimove will showcase at ICE Barcelona 2026 and why major industry events remain criticalThe biggest marketing and technology trends set to dominate iGaming conversations in 2026How positionless marketing helps operators drive impact in highly regulated environmentsHow betting brands can maximise major sporting events like the World Cup to convert short-term players into long-term value customersHost: Fernando NoodtGuest: Motti ColmanProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the growing threat of black market gambling, declining channelisation rates across Europe, and how the regulated industry must respond as it heads towards 2026.Tune in to today’s episode to find out:Why black market gambling has become one of the defining narratives of 2025What recent research reveals about who the black market really serves and how large it may beHow regulatory pressure, taxation, and compliance costs are impacting channelisation ratesWhether the industry can truly measure the size of the black market with existing dataWhat operators and regulators must prioritise in 2026 to protect the regulated ecosystemHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Managing Editor Jessica Welman as the duo delve into Underdog’s decision to exit sports betting and pivot entirely toward prediction markets.Tune in to today's episode to find out:• How Underdog’s brief sportsbook history unfolded and which states it operated in• The key factors that drove the company to abandon sports betting• What Underdog hopes to accomplish within the emerging prediction markets space• Whether the company’s rapid pivots signal a deeper identity issue• How this shift fits into broader industry turbulence and regulatory uncertainty across the United StatesHost: Charlie HornerGuest: Jessica WelmanProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by iGaming Expert Editor Joe Streeter and Business Journalist Conor Porter as the trio discuss Evoke’s surprise strategic review and what it could mean for the future of William Hill, 888, and the wider gambling industry.Tune in to today's episode to find out:What we know so far about Evoke’s newly announced strategic review.Why Evoke is exploring a potential sale and the core factors driving the decision.How recent tax rises and the UK budget have impacted the group’s financial outlook.How the markets reacted to both the tax changes and evoke’s announcement.What this could signal for future industry consolidation and who the potential buyers might be.Host: Charlie HornerGuests: Joe Streeter & Conor PorterProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio delve into Estonia’s controversial decision to cut gambling licence taxes and what it means for the country’s ambitions to become Europe’s next major iGaming hub.Tune in to today’s episode to find out:Why Estonia’s Liberal coalition has pushed for a reduction of gambling licence taxes from 6% to 4%The key political and industry stakeholders behind the policy shiftHow the tax cut has created internal splits and opposition within the coalitionWhether Estonia can realistically rival Malta as a strategic destination for iGamingWhat this move signals for the future of EU gambling hubs heading toward 2026Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss why English football’s relationship with betting has returned to the spotlight following alleged scrutiny of Tony Bloom and the Starlizard syndicate.Tune in to today's episode to find out:• Why the Guardian investigation into the allegations around Tony Bloom has gained so much attention in the wake of the recent tax judgement• What a betting syndicate actually is in the UK and the rules that govern their operation• When placing bets on behalf of others becomes a licensing issue under the Gambling Act• Whether The FA’s 2014 rules for club owners with betting interests remain fit for purpose• How political sensitivity, public perception and questions of legitimacy shape the debate around football club ownership and betting activityHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Sue Schneider, SBC Media Consultant and Co-founder of Defy the Odds, and Marc Ellinger, founding partner of Ellinger Bell law firm and a member of IMGL, as the trio discuss the long-awaited launch of legal sports betting in Missouri and the key questions shaping this brand new market.Tune in to today's episode to find out:How Missouri finally crossed the finish line to become the 40th state with legal sports bettingThe rules, regulations and regulatory bodies governing the new marketWhich operators went live on day one and how untethered licences were awardedWhy some operators, such as Underdog, pulled out before launchHow prediction markets could affect operator licences and the future of sports betting in the stateHost: Charlie HornerGuests: Sue Schneider & Marc EllingerProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo delve into Fanatics’ rapid and unexpected leap into prediction markets, exploring what its 10-state launch of Fanatics Markets means for the future of US sports wagering and the wider industry.Tune in to today’s episode to find out:Where Fanatics Markets is live today and why these 10 states matterWhether this rollout is a precursor to a nationwide pushHow Fanatics moved faster than rivals despite entering the Crypto.com deal lateIf states like Delaware, along with a couple of others under close regulatory scrutiny, could serve as a litmus test for Fanatics Markets’ futureWhat this fast-moving development signals for AGA membership, major competitors, and whether we’re witnessing the start of a new era in sports "gamblingHost: Charlie HornerGuest: Jessica WelmanProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by Tomás García Botta, Attorney and partner at MF Estudio Abogados and member of IMGL as the duo discuss the realities, challenges, and evolving regulatory landscape of Argentina’s fast-moving iGaming market.Tune in to today’s episode to find out:How Argentina’s fragmented but dynamic iGaming market performed through 2025Why collaboration between regulators, operators, and industry bodies like ALEA is shaping a healthier ecosystemWhether current regulations provide enough tools to ensure effective responsible gamblingHow public perception, illegal operators, and a proposed advertising ban are influencing the national debateWhat key issues are expected to dominate Argentina’s gaming agenda heading into 2026Tune in to today's episode to find out:Host: Fernando NoodtGuest: Tomás García BottaProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Noticias Brasil Business Journalist Ana Maria Menezes and special guest Kamilla Michiko Yazawa, Chief Compliance and Legal Officer at Vanguard Entretenimento Brasil, as the trio discuss how Brazil’s proposed tax increases could reshape the country’s newly regulated betting landscape, and what this means for operators, consumers, and the industry’s long-term sustainability.Tune in to today’s episode to find out:A clear summary of the latest developments around Brazil’s potential tax rise and how the local media is respondingHow the phased tax increases could affect long-term investment strategies for licensed operatorsWhether higher taxation may influence RTP levels or the consumer experience in BrazilThe risks that early tax pressure could pose to channelisation and the viability of smaller local operatorsWhat operators, affiliates, payment providers and suppliers should prioritise in 2025–2026 to remain competitive in a more expensive regulatory environmentHost: Fernando NoodtGuests: Ana Maria Menezes & Kamilla Michiko YazawaIntro: Elisa MarcanteProducer: Anaya McDonaldEditor: Anaya McDonaldIntro Sources:  https://www.youtube.com/watch?v=PCT8NcfSQws, https://g1.globo.com/politica/noticia/2025/12/02/comissao-do-senado-aprova-aumento-tributacao-de-bets.ghtmliGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Senior Journalist Conor Porter as the trio discuss New Zealand’s ambitious plan to overhaul its online gambling landscape and what the upcoming regulatory framework could mean for operators, consumers, and the wider APAC region.Tune in to today's episode to find out:Why New Zealand’s decision to auction up to 15 online casino licences is making headlinesHow attractive the NZ market truly is for major international operatorsWhether the government’s 2026 regulatory timeline is realistic or overly optimisticWhat the new offshore duty rise and ring fencing approach mean for community funding and public perceptionIf the upcoming rules will genuinely curb offshore operators or simply shift the debateHost: Fernando NoodtGuests: Ted Orme-Claye & Conor PorterProducer: Anaya McDonaldEditor: Anaya McDonaldRelevant News Articleshttps://sbcnews.co.uk/sportsbook/2025/09/23/new-zealand-integrity/https://igamingexpert.com/news/affiliates/new-zealand-influencers-defy-ad-laws/https://sbcnews.co.uk/retail/2025/10/03/entain-tab-racing-new-zealand/iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the implications of the recent UK Budget on the gambling industry, the challenges operators now face with tax changes, and what this means for the sector’s competitive landscape moving forward.Tune in to today’s episode to find out:How UK license holders are navigating the post-Budget tax transformation and what immediate actions they must take.Why uncertainty still looms over the sector and why operators are cautious in their next steps.How share prices and market confidence have responded in the aftermath of the Budget announcement.Which segments of the gambling market, particularly remote gaming, may evolve or adapt in the coming years.Which operators and PLCs are best positioned to thrive under the new tax regime and sector dynamics.Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by his co-host Charlie Horner and SBC Noticias Business Journalist Damian Martinez as the trio discuss DraftKings’ new Spanish-language launch, the evolving Latin American gambling markets, and what these developments could mean for operators and players alike.Tune in to today's episode to find out:How DraftKings’ Spanish-language rollout in the US and Canada could reshape its market reach ahead of the World Cup.The potential competitive advantages of being first to deeply localize for Spanish-speaking bettors.Updates from Latin American markets, including Paraguay ending its lottery monopoly and new licensing opportunities.The implications of Peru’s proposed gambling tax hike and advertising restrictions.Broader lessons from regulatory changes in LatAm and how they compare to trends in Europe and other mature markets.Host: Fernando NoodtGuests: Charlie Horner & Damian MartinezProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Optimove's Ben Tepfer, Director of Product Marketing, as the duo discuss how gamification is evolving as a powerful player retention tool and what operators should focus on heading into 2026.Tune in to today's episode to find out:How operators can turn longer player sessions into genuine loyaltyHow to identify which gamification tools work best for different player segmentsHow Optimove develops its library of more than 40 gamification gamesWhy real-time triggers are essential for effective gamificationHow gamification insights can shape wider CRM and marketing strategiesRelevant articles:https://www.optimove.com/resources/blog/what-we-talk-about-when-we-talk-about-gamificationhttps://www.optimove.com/resources/blog/ai-gamification-next-level-player-engagementhttps://www.optimove.com/resources/blog/gamification-strategies-to-drive-player-engagementHost: Charlie HornerGuest: Ben TepferProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

After the Chancellor confirmed Remote Gaming Duty will rise to 40% and Remote General Betting Duty will rise to 25%, iGaming Daily assesses how UK gambling will bounce back from the setback.Host Charlie Horner and SBC News editor Ted Orme-Claye are joined by Dan Waugh, Partner at Regulus Partners to dissect what operators might do next, how the black market is inevitably going to grow and why Reeves' judgements are far from the end of the debate.Host: Charlie HornerGuests: Dan Waugh & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldAudio Source: bbc.co.uk (Rachel Reeves)iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.