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Inner Sircle

Author: Adam Brown

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Strategies, tactics and insights for the Inner Sircle at Sircle Media
175 Episodes
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On this episode, I talk about follower count not being the metric for success AND the value of using Twitter Search to get involved in conversations on the platform.
On Competitor Analysis

On Competitor Analysis

2019-07-2200:04:13

On this episode, I talk about doing some competitor analysis to help you make some decisions for your social media strategy. If you are on the fence about certain topics or tactics, look at what some industry leaders are doing and then follow suit. I reference some ideas mentioned in this Social Media Today article.  Here are some top suggestions:1. Sign up to receive email updates2. Analyze video content3. Track social media presence4. Review top-performing content7. Monitor changes to a competitor’s site
On this episode, I talk about the importance of standing out from the clutter on IG. To that end, I like this piece on the Later Blog because it breaks down Overlay stickers and treatments that a layman can add to images to make them pop and be more memorable.  
On this episode, I talk about how engagement rates on Instagram are way down. I have been saying it for a long time, but now Andrew Hutchinson published a piece on Socialmediatoday.com that supports it. Hopefully now, more brands will listen. 
On this episode, I talk Instagram Stories and hacks for increasing consumption.1- Ask simple either/or questions2- Add a Tap for More Prompt3- Increase Time Spent on a Story With Hold to Read4- Build Text via Consecutive Posts5- Tap for more -- leading users to your Instagram feed or giveaway. 
On this episode, I talk about the importance of putting your packaging (SKUs, logo, etc.) front and center more in your content. If you want to facilitate consideration and trial at retail, you need to make it easier for the consumer to remember and find you!
POV: Instagram Explore Ads

POV: Instagram Explore Ads

2019-07-0100:03:27

On this episode, I talk about the rollout of Instagram Explore Ads. These (like any new ads product from IG) are compelling and I encourage brands to get in early.  This is a great interest based targeting tool for sure. 
On this episode I break down an article from Socialmediatoday.com that talks about some compelling stats on social you shouldnt ignore:1- "47% of social media marketers say that developing strategies which support business goals is their top challenge"2- "71% of social media marketers say that they are able to provide consumer insights from social media channels to other departments"3- "77% of consumers say they are more likely to buy from a brand they follow on social media over one they do not"4- "67% of consumers say that they are more likely to increase their spending with a brand they follow on social media"5- "50% of consumers follow brands on social to learn about new products or services"6- "45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service"7- "63% of social media marketers believe listening will become more important over the upcoming year"8- The most Important one in my eyes: "40% of social media marketers believe private community groups, like Facebook and LinkedIn Groups, will become more important"
Pinterest is back?

Pinterest is back?

2019-06-1700:04:06

On this episode, I talk about Pinterest and how it might be worth exploring for some of your social media marketing efforts. We have focused a little bit less on this social network in the past year or so but now that the company has gone public and the social network is showing some promise, especially with influencers - I think it is worth investigating for brands looking for exposure.
On this episode, I talk about Instagram rolling out branded content ads. Now you can use the great content made by influencers in your own advertising as long as they go into the advanced settings on their account and allow your brand to run their content as ads. Take advantage!
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