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WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
22 Episodes
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In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. Together they discuss...The fundamentals of website accessibilityCommon misconceptions about website accessibilityThe importance & impact of accessibilityHow to get started making your website more accessibleMake the business case for website accessibility
In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. Together they discuss...The ins and outs of Google Consent ModeWhat GCM means for data collectionThe benefits of GCMWhy this is yet another reason to start using GA4What it means for the future of data and analytics
In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022. In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead. Together, they cover...Google's changing algorithmAI & automation in SEOConnecting PPC & SEOThe rise of voice searchVideo in SEO
In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?Together, they cover...The First-Party Data RenaissanceWhy You Should be Focussing on First-Party DataWhere to Begin with First-Party Data in 2022
In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022. Based on Microsoft's recently published travel industry research, Nick and Marion discuss...What travel advertisers should take away from this researchThe key travel trends advertisers need to be aware ofWhat travel advertisers can capitalise on in 2022Marion's personal view on why 2022 is looking up for travel
In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. So, what are those trends? First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards? Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?
In episode 7 of WithinDigital, Nick Livermore is joined by Head of Ad Tech at IAB UK, Tina Lakhani, and Conversion and Analytics Director at Adapt, Ryan Webb, to answer all the questions asked during our recent 'How to Prepare for Life After Third-Party Cookies' webinar...Importantly, since that webinar went out Google has announced that it has delayed the end of third-party cookies in Chrome until 2023. While that gives us all a little more time to prepare for this monumental change, it doesn't change any of the facts.So, are you ready for life after third-party cookies?
In episode 6 of WithinDigital, Nick Livermore chats to Conductor SEO Manager, Katie Greenwood, about Google's upcoming Page Experience algorithm update and why it's important for businesses to be ready for when it lands.During the episode, Katie gives Nick a lesson in what the algorithm update means, the likely overnight impact of the changes, and a bit of a deep dive into the Core Web Vitals at the heart of the changes.Are you ready for the Page Experience update?
In episode 5 of WithinDigital, Nick Livermore chats to Conversion and Analytics Director at Adapt, Ryan Webb, about conversion rate and why you shouldn't care about it (as much as you do).Over the course of the episode, Ryan and Nick discuss the pros and cons of conversion rate, why it's a potentially misleading metric that many give undue attention, and why customer experience optimisation is what marketers and business owners should be concerned about.
In episode 4 of Within Digital, Nick Livermore chats to Client Services Director and AI specialist, Melanie Hyde, about the role of AI and automation in advertising, and what it means for advertisers and marketers alike. AI, machine learning, automation - in the world of advertising these terms are used almost interchangeably. In this episode, SearchStar's digital marketing automation specialist, Mel Hyde, unpicks the differences and explains what it all means.Over the course of the episode, Mel goes in-depth about what's possible now using automation and AI to contextualise, streamline and optimise advertising campaigns. Beyond that, Mel and Nick discuss the impact of automation on the role of the digital marketer, and what the industry will look like in the future.
Digital media buying is more than buying media. In episode 3 of Within Digital, Nick Livermore chats to Client Planners Grace Bethell and Harry Martin about SearchStar's planning process and, more specifically, the "Planning Cycle". As Harry and Grace explain, the Planning Cycle is a process of creating media buying plans or strategies. Starting, most importantly, with a brief, the Planning Cycle then moves through audience planning - the foundation of any strategy - channel planning, targeting options, asset creation and, finally, optimisation. It is this final iterative step that brings the Planning Cycle full circle, as we use the data built up quarterly to inform the audience planning, channel selection, targeting options and asset creation next time round. Only by doing this time and again will we continue to refine client strategies and deliver better results and growth over time.
Conversion optimisation has only one rule; to provide the user with a great experience. Nick speaks to Senior Conversion Consultants, Jarrah Hemmant and Joe Johnston, about the biggest offenders that break that rule; The Crimes Against Conversion. These are complex issues that require forensic investigation, and can't simply be remedied with better copy or a compelling call to action. As Joe and Jarrah explain in episode 2 of the WithinDigital podcast, repentance for The Crimes Against Conversion lies in truly understanding your audiences, giving yourself full access to your business data, understanding it and acting upon it, placing conversion at the heart of your business, and treating it as an ongoing project focused on continual performance improvement.
Nick speaks to Dan Fallon about the impact Covid-19 is having on the advertising industry. Though the clear consensus is that it is overwhelmingly negative, there are some positives and new opportunities to be had if you're in the position to take advantage. And, going beyond a narrow focus on the ad industry itself, Dan offers some thoughts on the possible merits of advertising through a recession, and how a potential Covid-driven recession might play out.
In episode 9 of DANcast we discuss Google's new privacy initiative, the future of targeting in advertising and SearchStar's own conference this October. On top of that we have Gurdeep from Adapt Worldwide on the show to talk localization and transcreation.Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
In episode 8 of DANcast we discuss the new advertising deal between Microsoft (and Bing) and Verizon, as well as the hefty £44m received by Google and reports that Google has been taking over Google Ads accounts.Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
In episode 7 of DANcast we discuss the major digital advertising topics of 2018, including GDPR, AI, machine learning, Amazon and Facebook's Cambridge Analytica scandal. Then, we evoke "Mystic Dan" to make some well-founded predictions for 2019! Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
In episode 6 of DANcast we discuss Amazon search-based retargeting, the Google Marketing Platform Partner Summit in San Francisco and Linked's impending revamp of its ad platform (finally). Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
In episode 5 of DANcast, we discuss our big SearchStar news, attribution and its importance and Apple's blocking of third party tracking. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
In episode 4 of DANcast, we discuss Google's fantastic Q1 growth figures, how to know if you're ready for GDPR (with regular guest Ryan Webb), and the inexorable rise of Amazon. Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
In episode 3 of DANcast, we discuss whether the current agency model is broken, AdWords scripts (with industry expert Sian Miller), and whether the backlash facing Facebook spells the end of the social media giant.Remember, if you have any questions, or would like certain topics covered just let us know by tweeting #DANcast. DANcast is a monthly discussion of the latest digital advertising news. Hosted by Nick Livermore and Dan Fallon, the Digital Advertising News Podcast aims to be an entertaining and informative look at the latest industry news. As well as keeping you up to date with advertising goings on, DANcast features interviews with industry experts, as well as the tips and strategies you need to take your digital advertising to the next level.
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