Episode 10: The First-Party Data Renaissance
Update: 2022-01-06
Description
In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.
Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?
Together, they cover...
- The First-Party Data Renaissance
- Why You Should be Focussing on First-Party Data
- Where to Begin with First-Party Data in 2022
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