Marketing Meetup Podcast

AI Search visibility, and why your brand might be invisible to AI: Charlie Marchant, CEO of Exposure Ninja, shares how to find out whether ChatGPT, Gemini, Copilot, and Google's AI Overviews are recommending you, and what it's costing you if they're not.Ranking well on Google doesn't mean you'll show up in AI answers. Charlie walks through a 20-prompt test you can run in an afternoon, the four places a brand can sit in AI answers (invisible, cited, named but described badly, or recommended), and why your competitors keep getting named instead of you. She finishes with a three-part framework and a 30, 60, and 90-day plan, followed by a Q&A on B2B vs B2C, ChatGPT ads, sharing a name with another brand, and whether smaller publications are worth pitching.Charlie runs Exposure Ninja, an independent B Corp agency that's been working on AI search since 2023, back when Google's AI Overviews were still called SGE.https://exposureninja.com/+The AI Cost Calculator: https://exposureninja.com/ai-cost/Exposure Ninja is offering a complimentary AI Visibility Review: a free 30-minute session with a Marketing Consultant to see how your business shows up in ChatGPT and other AI tools, and what that could mean for your leads, customers, and revenue: https://meetings.hubspot.com/samuel-lloyd/tmm+0:00 Intro1:59 Why brands are invisible in AI4:42 Google vs AI search8:28 How AI changes the buyer journey14:40 The four levels of AI visibility16:31 How to audit your AI visibility25:33 Why competitors show up and you don't30:44 A three-pillar framework35:03 Your 30-60-90 day plan37:53 Key takeaways41:59 Q&A+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Exposure Ninja + Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Everyone will tell you to post consistently, build a personal brand, stay visible. Some days it just feels like a tumbleweed rolling past your screen instead.In this one, Vivi Koroma Kala joined us to share the real version of that advice, built around one idea: your personal brand is a shop. She covers what to put in the window, why the lurkers who never like anything are usually the ones who bring the opportunity, and how to stay the same shape across every platform so people recognise you when they finally walk in. Along the way she tells the story of the post that nearly made her quit, and the one that went properly viral without landing her a single piece of work.+VIVI KOROMA KALA / https://www.linkedin.com/in/vivi-koroma-kala/Stories and Signals: her Substack newsletter / https://storiesandsignals.substack.com/+Timestamps:00:00 - Introduction03:58 - Vivi's background05:44 - Brand As A Shop10:07 - The Nearly Deleted Post19:07 - When Reach Isn't Reputation24:05 - Staying Recognisable Everywhere28:16 - Redundancy To BBC Breakfast49:51 - How Vivi Uses AI+Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify: Turns your brand into a system every team, and now AI, can actually use.Cambridge Marketing College: The best place to get your marketing qualifications and apprenticeships.Planable: The content collaboration platform that helps marketing teams create, plan, review, and approve all their content.Wistia: A complete video marketing platform for creating, hosting, marketing, and measuring your videos and webinars.Prismic: The agentic web platform where teams and AI agents publish quality, on-brand pages as fast as they brief them.Canva: An online design and publishing tool with a mission to empower everyone to design anything and publish anywhere.Exposure Ninja: An award winning search marketing agency turning Google and AI Search visibility into qualified leads and revenue.

Marketing strategy, brand distinctiveness, and the courage to stop blending in: Louis Grenier shares fresh research on why 80% of B2B companies come across as invisible or generic. Digital beige is everywhere, and it's costing brands the very thing they're trying to build, memory.Louis audited 100 B2B tech companies against eight recognised brand asset types, colour, logo, visual device, typography, taglines, human identity, product UI, and sound, and found that only one made it to iconic. He breaks down what's overused (colour and logo), what's sitting completely untouched (sound and human identity, despite being scientifically proven to trigger stronger memory recall), and exactly what to do about it.Louis is a positioning and go to market expert for B2B and founder of STFO. He was previously the host of Everyone Hates Marketers, where he interviewed some of the biggest names in the industry, including a famous conversation with Seth Godin.And if you haven't met Louis before, expect a bit of swearing and some very honest answers! 😂+Timestamps:00:00 — Introduction04:20 — Defining key terms08:00 — How the study worked13:24 — Top findings begin26:44 — Industry differences34:27 — Top three brands47:03 — Practical framework1:03:42 — Measuring brand impact+If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Wistia + Prismic + Canva

Cop the report here :) Marketing can feel creative and frazzled on the same Tuesday, and that's not a you thing. In this one, Joe and James break down the biggest findings from The Marketing Meetup's State of Marketers Report 2026, built from nearly 1,300 responses about how marketers are actually doing, not just how marketing as a practice is performing.They dig into why 80% of marketers who feel positively challenged also tick a hard feeling, why imposter syndrome still hits 4 in 10 marketers with 16+ years experience, how AI is changing what marketers use it for and how they feel about it, and why freelancers report feeling more connected to the industry than people working on site in teams. Then they close with practical takeaways on pay reviews, junior development, and building community before you need it.+ Timestamps:00:00 - Introduction09:23 - Why The State of Marketers report exists13:02 - The five words marketers use to describe the job18:17 - Feeling both good and bad at once22:54 - Imposter syndrome at every level29:02 - How AI use is shifting35:12 - The connection score42:03 - Six practical takeaways53:59 - Q&A begins+ If you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's free): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9+ The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva

Marketing strategy, creative strategy, and bold advertising: Hattie Matthews explains how to build braver, more effective campaigns without the fear of risk. The Confidence Gap can be a silent killer in modern marketing.Caught between tight budgets, short-term pressures, and complex stakeholders, it's easy to default to safe, forgettable "digital beige."Hattie Matthews will share her framework for building a Confidence Engine - using an intentional mix of GenAI, rapid prototyping, and neuroscience to validate brave, emotionally driven work before committing media spend. The session will cover how to minimise risk, bypass algorithmic bias, and build the evidence to get bold creative signed off by senior leadership.Hattie co-founded Uncharted, a global creative agency built for the future, bringing together human creativity and technology to give brands the confidence to set out without fear.An experienced leader in marketing, growth, and innovation, she was formerly managing partner at Karmarama, growth lead at Accenture and Non-Executive Director to HealthTech Start-Up of the Year, eargym. She is an active supporter and former trustee of The White Ribbon Alliance, advocating for women's healthcare in developing countries. She is also an active member of WACL, helping drive gender equality in the marketing and communications industry.00:00 — Introduction03:22 — Why marketing feels so beige07:16 — Seeking out human emotion11:43 — Avoiding algorithmic bias14:20 — Rapid prototyping with AI17:31 — Pre-testing and derisking ideas20:53 — Navigating the boardroom28:28 — Q&A begins54:08 — Performance vs ideas debateIf you enjoyed this, please like and subscribe - it genuinely helps us reach more marketers like you.Join 35,000+ marketers getting our weekly newsletter (it's freeeeee): https://themarketingmeetup.comListen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9The Marketing Meetup thrives for many reasons, but one of the crucial reasons we're able to do what we do is because we have the support of some incredible individuals from some equally inspiring companies. Below is the list of our partners in crime: our amigos. All we have to say is a big, massive, thank you.Cambridge Marketing College + Frontify + Planable + Mailchimp + Wistia + Prismic + Canva