Quantitative Market Research: How to find out what people aren’t saying - Vaughan Flood, Founding Director at Flood and Partners
Update: 2022-04-12
Description
Market research is one of the most underused tools in the armory of a marketer.
But, finding out what the market wants is a whole skillset in itself - and often, it’s not just as easy as asking them outright.
Vaughan Flood has dedicated his career to helping companies find out what their market really want using quantitative research - even going to the extent of building his own tool, now used by some of the most forward thinking companies in the world.
In this talk, he’ll share how you can find out not just what people are telling you, but also what they’re not through smart market research.
Comments
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
1.0x
