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Analytive Podcast

Author: Tyler Brooks

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In the Analytive Podcast we break down actionable marketing strategies, discuss trends, provide tips, tricks, and hacks, and interview business owners and business consultants.

We want to help make you a better marketer, better leader, better business person, and improve your life.

This podcast is hosted by Tyler Brooks of Analytive.
32 Episodes
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Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online?What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand?That’s what Shoelace does. And I hope today’s conversation with Reza Khadjavi will give you tons of ideas onReza is the CEO at Shoelace and helps DTC brands generate more revenue and build brand equity with Customer Journey Retargeting.If you’ve never used retargeting ads or just do some “set it and forget it” type retargeting, this is a conversation you’ll want to take notes on.So without further ado, please welcome Reza Khadjavi.Link ******************************The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Today on the show, I have a friend of mine, Chris Mullenberg.Chris and his wife, Ashley, are both real estate agents here in Northern Colorado.Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the Northern Colorado market.When it comes to sales, Chris is one of the hardest workers I know. He grew his business largely through cold calling (which we discuss) as well as through traditional relationship building.In this podcast, we discuss sales (especially cold calling) and how to do it genuinely. We also break down how Chris has replaced lead development with relationship development during the sales process.If you work in sales or you need to get better at sales, this is an amazing conversation.So without further ado, here’s Chris Mullenberg.******************************The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
Hello! Welcome to the Analytive Podcast.Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space.We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon.Without further ado, I hope you enjoy this conversation with Dennis Lewis.******************The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.
My guest today is a man who wears many hats.Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project.In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, and some guerrilla marketing tactics used in e-commerce today.If you sell physical products on the internet, or are thinking about ways to build a side-hustle and an additional source of income, then this podcast is for you.I love chatting with Travis because I always leave feeling energized to tackle new ideas and opportunities as well as get better at my own craft. I hope you feel the same.So without further ado, I’d like to welcome Travis Lee to the Analytive Podcast.
Today, I’m super excited to have Colin Day on the Podcast.Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses.In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing.If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you.Without further ado, here’s my interview with Colin Day.This is Tyler, and you are listening to the Analytive Podcast.*************************************About AnalytiveYou’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads?That’s what good marketing should do for business. And that’s how we want to help you.Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
Ladies and Gentlemen, I'm super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool.As a Product Manager turned CEO & Founder, Seamus designs and builds software to solve problems for people. At his company OTL Ventures, Seamus works with his team of Product Managers, Designers, and Developers to build digital products that move the needle for the startups and their users.Please enjoy this conversation with Seamus Nally.*************************************About AnalytiveYou’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads?That’s what good marketing should do for business. And that’s how we want to help you.Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
Today on the podcast we have Eric Gemelli. For those of you unfamiliar with him, let me give you a brief bio.Mr. Gemelli started working in finance in 1987 and has served in many positions in the insurance and mortgage banking industries. He has traded commodities for a living and raised venture capital.These experiences gave him the ability to write a syndicated finance column with millions of readers, including his column predicting the market crash that correlated to the September 11 crash.While living in Chicago, home to the S&P pits at the Mercantile Exchange, Gemelli had an office in a bank, across the hall from one of the country’s top S&P traders. His mentor was rich, old and bored and enjoyed having an eager student to pass on a lifetime of experience and knowledge. Gemelli used the patterns taught him by his mentor to predict the market crash that corresponded to September 11th.Mr Gemelli just released a new book, Velocity Money Machine, which is available on Amazon. In it, he breaks down the strategies he uses to make a living as a trader.In this podcast, we discuss trading, investing, forecasting, whether you can really predict the future using math, and take a Segway into wisdom and living well.You can find more about Eric at Learn2Invest.co.*********************************************************About AnalytiveYou’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads?That’s what good marketing should do for business. And that's how we want to help you.Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
Today on the Podcast: Curt BearCurt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners. “LoCo” stands for Local Community. LoCo Think Tanks put together groups of highly accomplished business people so they can learn from and help each other.Curt is truly generous and kind as he shares with us his amazing background of successes and failures. We cover why he left banking, what it's like running small businesses, and how business owners can think about Peer Advisory even if you’re not near a LoCo Think TankConnect with Curt on LinkedIn*************************************About AnalytiveAnalytive is the type of marketing company you dream of working with.You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing.But at the end of the day, were you getting fresh sales leads?Did you have people interacting with your brand, handing over their email address, or requesting quotes?That’s what good marketing should do for business.Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t.And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers.We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it.Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it. In this wide ranging conversation we talk about marketing, going viral, fear, art, growth, and so much more. Harry Dry is a master at getting in front of media, influencers, and building audiences. We talk about some of his failures as well as his successes in business and entrepreneurship. Harry now runs Marketing Examples, a website showcasing the finest marketing techniques used by successful startups. Marketing Examples is full of detailed, tactical advice on how to do better marketing. It was an honor to have Harry on this episode. If you own or launch a company and need exposure, then this is the episode for you. *************************************About AnalytiveAnalytive is the type of marketing company you dream of working with.You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t.And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers.We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover:Why Businesses Should Consider Advertising on LinkedInWhat Your Company Should Do Before Launching Your First AdHow to Reach the Best Audience for Your Product or ServiceWhat Key Metrics to Look ForHow to Think about Using Your LinkedIn BudgetHow Use the Algorithm to Your AdvantageAnd a ton more. Buckle up, because this episode is full of great content.*********************************************About Our Guests:AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart. Matthew Milantoni works at LinkedIn Marketing Solutions in their new Detroit office where he advises and consults with tech companies who deploy digital campaigns on the world's largest professional platform. As one of the first 50 hires in the newly constructed space, Milantoni is on a mission to help companies scale lead generation and target audiences that matter most.Prior to LinkedIn, Milantoni worked as the director of sales for a residential service company, where he oversaw an operation that generated nearly $1 million in net new revenue.*************************************About AnalytiveAnalytive is the type of marketing company you dream of working with.You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t.And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers.We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.
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