Analytive Podcast

Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation. The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them. Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a lawyer (which also means hundreds of dollars at their billable rate). We're doing this episode in a two-part series. Part 1 Focuses on corporate formation, types of legal entities, and other foundational information. We also briefly discuss trusts and we take a rabbit trail into how people around the world are using shady tactics to hide business activity. In Part 2 we dive into IP protection including trademarks, copyrights, and other intellectual property issues. We talk about when you should and should not think about filing the various types of intellectual production as well as what you might expect to reasonably pay. If you do have business legal needs, be sure to reach out to Brian. He can be found at ThatDamnLawyer.com. Props for a great domain name, Brian. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law. I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation. The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them. Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a lawyer (which also means hundreds of dollars at their billable rate). We're doing this episode in a two-part series. Part 1 Focuses on corporate formation, types of legal entities, and other foundational information. We also briefly discuss trusts and we take a rabbit trail into how people around the world are using shady tactics to hide business activity. In Part 2 we dive into IP protection including trademarks, copyrights, and other intellectual property issues. We talk about when you should and should not think about filing the various types of intellectual production as well as what you might expect to reasonably pay. If you do have business legal needs, be sure to reach out to Brian. He can be found at ThatDamnLawyer.com. Props for a great domain name, Brian. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Dr. Lewis is the Program Director of the Masters of Computer Science. He is the recipient of Outstanding Achievement: Teacher of the Year for the College of Engineering, Computer Science. He is the recipient of Outstanding Achievement: Inventor of the Year University of Colorado, for his innovative work in machine learning. He is the recipient of the Diversity & Inclusiveness Award; “Innovations in Scholarship for Inclusiveness" and the recipient of Outstanding Achievement: Teacher of the Year. College of Engr (Student Vote), 2018 and 2019. He is the recipient of the prestigious Daniels Fund Ethics Initiative Faculty fellowship. He has also server on 33 NSF and NIH panels selecting recipients for research funding in Artificial Intelligence, Machine Learning, Robotic Sentience, and Computational Neurosciences. Dr. Lewis has delivered keynote addresses at i)The Sixth International Conference on Neuroscience & Cognitive Brain Information BRAININF0,  Nice, France. The Role of Computational Neuroscience Machine Intelligence in Sentience, Common Sense and Artificial Consciousness. Nice, France, 2021. ii) The Convergence of Artificial Intelligence and the Internet of Things. The role of DNNs, GPUs and artificial consciousness on the future of the IoT. Nov 28-29, 2017 Palo Alto, CA, where Eric Schmidt, CEO of Google, was in the audience, and at iii) The 2nd Annual Autonomous Capabilities for DoD Summit Sept 19-20, 2018 in Maryland where he addressed Deputy Chief of Staffs, generals and high level DoD officials on Artificial Intelligence, Machine Learning, Robotic Sentience and Artificial Consciousness, comparing research in these areas in academia and industry compared to the DoD see here. Dr. Lewis' research is applying sentient, common sense knowledge and consciousness to i) cybersecurity, ii) the Intelligence community and iii) robots. Herein, cybersecurity can emulate, for example, both the human common sense and cyber knowledge of 10 million computer science cybersecurity experts all over the net. Similarly, a military robot can depend on both its AI and its human sentience operating systems to test each other’s intellect and the consequences of their locomotor functions – more like humans, and consequently save lives in the intelligence community, the battlefield and hospitals. ****************** About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie-cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email addresses, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts. Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Emily Drage runs Drage media, a video production and promotion house designed to serve small businesses. On top of that, (and I how I connected with her), she runs the LifeInNoCo Instagram handle, where she's built a loyal and engaged following focused on a specific geographic area of Northern Colorado. In this podcast, we talk about what is working right now for local businesses on social media as well as how local influencers are slowly replacing traditional media sources. This is an awesome podcast if you or local your business users social media. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Carmelo Mannino is the co-founder and CEO of STOW IT, an online marketplace for vehicle storage. Upon graduating from Colorado State University with an MBA, Carmelo became the Head of Growth, at BillGO a consumer-facing mobile bill pay application that helped roommates share bills. During his tenure at BillGO, users grew from 0 to 10,000 within 3 months before BillGO shifted their focus to a B2B focus. Carmelo then helped to cofound STOW IT. Today STOW IT is one of the largest providers of vehicle storage in the country and helps thousands of companies and individuals find and book storage for their cars, boats, and RVs. On this podcast we discuss, StowIt, the vehicle storage industry, how storage as an industry is faring during the COVID-19 event, and what Carmelo has learned about growing and managing a startup. This is an awesome conversation and I’m grateful to Carmelo for his time. If you’ve wanted to see under the hood for a high-growth startup, this is your chance. This is Tyler and you are listening to the Analytive Podcast. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Welcome to the Analytive Podcast! So good to be back. On the episode today, I have two people who are amazing, non-profit experts as well as the founders of Periscope Theory - a consultancy designed to help non-profits grown and become more efficient. Erin Zimmermann has over a decade of nonprofit and volunteer experience. Some of her highlights include helping corporations develop and evaluate their employee volunteer programs, developing high-performing board and CEO partnerships, launching Colorado Reading Corps in two school districts, and securing several federal grants for various nonprofits. Rebecca Toll's portfolio includes business development and revitalization projects, fundraising, building state and local government partnerships, and leading organizational change. Rebecca seeks the opportunity to apply critical thinking skills and diverse perspectives to address challenges within your organization. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofit management. Throughout her career she has raised tens of millions of dollars, resulting in a significant impact for a broad range of candidates and organizations. She currently mentors mid-level development professionals through a university-led leadership program, the Institute for Leadership in Development.  She has been featured on the Today Show, Fox News, the Associated Press, the Denver Post, the Wall Street Journal, Martha Stewart, and dozens of other national and international news outlets.  Melanie received her Bachelor of Art in international political economy from Colorado College. In today’s podcast, we cover fundraising, asking for money, how “major gifts” programs work, how to develop relationships through curiosity, and so much more. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga. Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society. After earning his doctoral degree, Denny worked in the technology transfer field. Technology transfer (which we talk a bit about in this podcast) is the process of taking inventions from the lab or university to deploying them into the marketplace through products or services. Denny used his science background to assess innovation from university research, patent them, and then find industry partners interested in developing it into a product. Denny then went to work for a biotech startup (putting him on the other side of the negotiation table) to license patents from university researchers. He was then recruited to take executive positions in technology transfer at several universities. Eventually, Denny left the comfortable university position to start a company that ended up being acquired for more than 20x the initial investment in just 18 months. Denny has since been on the venture capital and angel investment side of the ecosystem helping entrepreneurs and developing a venture ecosystem in Fort Collins, Colorado. In today’s episode, we talk about angel investing, venture capital, fundraising, technology transfer, and a host of other topics. Huge thank you to Denny for coming on the Analytive Podcast. Click here to learn more about the Rockies Venture Club. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

EIDL loans, PPP, Stimulus, what does it all mean for you!? If you’re a sole proprietor, a small LLC, or in the non-profit space, this podcast is for you. Kim Fisher is the Chief Strategist at Vision Catalyst. With over 30 years' experience as a nonprofit executive and business coach, Kim's extensive experience in both domestic and international organizations enables her to create and implement the financial, administrative and fundraising infrastructure that ensures an organization's long-term success. Kim has worked at the director level in the areas of business development, training, marketing, and program development. Her favorite role was serving as the CEO of Arms of Love International where she is still known as "mommy Kim" to the children of her heart in the Philippines and Nicaragua. Kim has earned degrees in Psychology and Business from the University of California, Santa Barbara and in BIble and Theology from William Jessup University.  She holds certificates in counseling, coaching, and spiritual direction. In this conversation, we talk about the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL). If you’re a non-profit this is super relevant to you, but I also have her work through the small business implications for small businesses and independent contractors.

If you run, volunteer with, give to, or serve on the board of a nonprofit organization, you’re likely feeling the pressure right now. As someone who has supported and been a part of several important nonprofit organizations, I wanted to reach out to a friend of mine who has tons of experience in helping nonprofits navigate the chaos. Art Bavoso (MS.Ed) is the founder, owner and President of Third Sector Enterprises, Inc., His professional experience in the nonprofit field spans many decades and includes senior-level positions at Partners Mentoring Youth, Larico Youth Homes, United Way, Colorado State University and the Health District of Northern Colorado. Art is a specialist in strategic planning, group facilitation and all aspects of fundraising (including donor qualification, capital campaigns and planned giving). Art Bavoso was also the recipient of the Administrator of the Year Award from the Colorado Juvenile Council and the Service to Mankind Award from the Overland Sertoma Club. As we discuss the impact of Coronavirus on nonprofits, I knew I had to have Art on the podcast. In this episode, he gives boards, directors, and non-profit managers sage advice on how to deal with this combination of health crisis and recession. So without further ado, here’s Art Bavoso. This is Tyler and you are listening to the Analytive Podcast. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast. Emily is a therapist with a focus on marriage, couples, and family counseling. I wanted to bring her on to get her perspective on how each of us: as entrepreneurs, marketers, and business people can stay sane during this time In this episode, she gives us some practical tools and exercises that you can do literally today to help deal with some of the stress you may be feeling. Plus, we discuss how to keep your relationships healthy whether you’re stuck apart or (sometimes even more challenging) stuck together during this time. She takes us through outlining your own mental health plan so you can be engaged through this chaos. I’m humbly presenting this to you guys in the hope it helps some of you. We’re living in a history book right now, and things change by the day. I pray that this interview helps in some small way to equip you to be the best businessperson, parter, parent, employee, or whomever you need to be right now. If you love this podcast, please give us five stars on your favorite podcast platform and share it with those who you may think need it. With that, I present my interview with Emily Altman. This is Tyler, and you are listening to the Analytive Podcast. Books Noted During Our Conversation: The Seven Principles of Making Marriage Work - https://www.gottman.com/product/the-seven-principles-for-making-marriage-work/ The Man's Guide to Women - https://www.gottman.com/the-mans-guide-to-women/  ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Tyler's presentation for the 2020 Fort Collins Startup Week. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome back to the Analytive Podcast. Back in 2013, the Northern Colorado area was hit with massive flooding. Experts called it a “500-year flood”. In fact, Estes Park which is only about 45 minutes from where I lived, was virtually impossible to get into or out of. In fact, getting people out of Estes was the largest airlift since hurricane Katrina. And in the middle of all of this was one organization: Serve 68. Serve 68 is born out of a collection of local churches in Northern Colorado where we’re based. They take unique approaches to solve problems using creative solutions. One of my favorite stories was told after I’d stopped the recording. There’s a widow here in town who is battling cancer. For that reason, she is unable to make a real income and traditional support structures didn’t provide the level of help she needed. Serve 68 went out and partnered with a bunch of local businesses and came up with a solution. Instead of just giving her money to live on, they helped her finish her basement (including installing a bathroom and kitchenette) that she can rent out. That rental is currently providing enough for her to live off of. I’ve been involved with Serve68 officially and unofficially for many years and love the work they do. If you’re looking to be inspired by creative solutions to community problems, you’ll love this interview. So without further ado, here’s my interview with the founder and executive director of Serve 68 - Mike Walker. ******************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Ladies and gentlemen, welcome to the Analytive Podcast! Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications. He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber. In this interview we dig deep into Chinese culture. We look at what businesses and individuals need to understand about Chinese worldview and how we should approach doing business in China in a way that builds trust and rapport. We also look at some of the pros and cons of working in China - especially with recent developments in the political space. Hang on, because if you’ve ever wanted how Chinese business culture works and how it’s different than the US, this is a conversation you want to take notes on. So without further ado, here’s my conversation with Todd Cornell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through product development. He’s worked with clients as diverse as the LA Kings, Sphero, Lifestraw, and many others. In this conversation, we discuss marketing sports teams and specifically dive deep into how companies can create social impact. If you’ve wondered how to create and empower social impact within your business, this is the podcast for you. So without further ado, here’s my conversation with Bryan Kimbell. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, and some guerrilla marketing tactics used in e-commerce today. If you sell physical products on the internet, or are thinking about ways to build a side-hustle and an additional source of income, then this podcast is for you. I love chatting with Travis because I always leave feeling energized to tackle new ideas and opportunities as well as get better at my own craft. I hope you feel the same. So without further ado, I’d like to welcome Travis Lee to the Analytive Podcast.

Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State University, with a focus on redesigning environmentally compromised landscape for educational and community uses. In this conversation we discuss urban development, how entrepreneurs can help in urban development, how to influence government and civic entities, how to grow and market a community advocacy organization, and we also take a brief foray into the challenges surrounding affordable housing. If you’ve ever wondered how designers think about the urban environment and how you (as an entrepreneur or marketer) might play a part, this podcast is for you. Without further ado, here’s my interview with Colin Day. This is Tyler, and you are listening to the Analytive Podcast. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that’s how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Ladies and Gentlemen, I'm super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to solve problems for people. At his company OTL Ventures, Seamus works with his team of Product Managers, Designers, and Developers to build digital products that move the needle for the startups and their users. Please enjoy this conversation with Seamus Nally. ************************************* About Analytive You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? That’s what good marketing should do for business. And that’s how we want to help you. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners.  “LoCo” stands for Local Community. LoCo Think Tanks put together groups of highly accomplished business people so they can learn from and help each other. Curt is truly generous and kind as he shares with us his amazing background of successes and failures. We cover why he left banking, what it's like running small businesses, and how business owners can think about Peer Advisory even if you’re not near a LoCo Think Tank Connect with Curt on LinkedIn ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past.And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing.But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for Your Product or Service What Key Metrics to Look For How to Think about Using Your LinkedIn Budget How Use the Algorithm to Your Advantage And a ton more. Buckle up, because this episode is full of great content. ********************************************* About Our Guests: AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.  Matthew Milantoni works at LinkedIn Marketing Solutions in their new Detroit office where he advises and consults with tech companies who deploy digital campaigns on the world's largest professional platform. As one of the first 50 hires in the newly constructed space, Milantoni is on a mission to help companies scale lead generation and target audiences that matter most. Prior to LinkedIn, Milantoni worked as the director of sales for a residential service company, where he oversaw an operation that generated nearly $1 million in net new revenue. ************************************* About Analytive Analytive is the type of marketing company you dream of working with. You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads? Did you have people interacting with your brand, handing over their email address, or requesting quotes? That’s what good marketing should do for business. Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t. And you need to get leads from your efforts.Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers. We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it. Learn more about our SEO, advertising, and digital marketing services at Analytive.com.