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Cody Builds a Business

Author: Cody Burch

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The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...).

Will he succeed or will he fail? Stay tuned to find out for yourself.

...Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
335 Episodes
When things in your life are a success or a total failure... who's to blame? Social Media? The government? Your spouse? The economy? Nope!  Listen to this episode to find out who it is... 
What's the FIRSt thing you should do before you intro your idea to the world?  If you said "exactly map out every detail of my program"... you're wrong... You have to focus on The Process, first! 
Behind the scenes of my virtual event #FAMCON2020 Learn how I cut my hard costs by 90% while over 10x-ing my investment! If you want to learn more about the Crew: If you want to learn more about the Mini-Course Accelerator:
Want to know how to build trust with your list before they ever work with you? Try a posture of service, not a posture of force. Some people are ready to engage with you NOW. They want help NOW. They are in pain and you have the remedy NOW. But, more people are not ready yet. They need time (for whatever reason). No judgment... but whenever they're ready, here's how we can help. 
It's warming up here in Colorado and with all the pools and bowling alleys still closed our liesure time can only mean one thing for my family: Hiking. All 3 of my boys were born here (my wife and I grew up in Texas) so we're constantly telling them how good they have it - we can drive 18 minutes and walk for 5 more and get completely lost in the wilderness. Cool weather, chirping birds, and beautiful vistas at every turn. There's only one problem. When they get tired, they stop. When they get distracted they stop. When they get thirsty, hungry or a toe hurts... they stop. I've hiked hundreds of miles (maybe thousands) since moving to Colorado in 2004. My experience has taught me the ONE THING you never do on the trail as you push towards your goal is STOP. Keep moving forward. Out of breath? Slow down (but don't stop). Thirsty? Sip water (but don't stop). Toe hurts? Adjust your stride (but don't stop). So what does this have to do with business? Listen here to find out.
I don't know who needs to hear this - but look how far you've come. Look at the progress you've made. 
Want your funnels to work better? Listen to this episode! Want to swipe my 27 funnel templates to make your life easier? Grab them here
Something new: The Pay What You Want (PWYW) model. Go to to see the sales page. Today we talk about the surprising new way I'm getting customers in May 2020. I'm selling batches of my ClickFunnels templates on a Pay What You Want sale (just pay $1 and they're yours)... I reveal why and how I'm doing this on today's episode.
Ever see someone in a street fight (most likely in a movie; depending on what part of the country you're in). They get a crazed look in their eye... they've filed their teeth down into fangs and have brass knuckles - dramatic, I know; I'm just painting the picture. Odds are in their favor they are going to throw a LOT of punches and sometimes those punches will land. Today on the show I share my 2-step approach to getting more scrappy in your business. You got this! 
Breaking News: It's not about you. I was caught up in my feelings about pivoting some parts of my business from in-person to online.  This week I hosted one of my flagship programs (formerly a 2-day live event) to a 1-day virtual event it went way better than I could have imagined. On this episode we talk about how to get out of your own way and serve people. 
Ever wanted to start a subscription business?  Today on the show I am AMPED to bring you my recent conversation with Stu McLaren from Tribe.  We talk about how to add a membership component to your business to create recurring revenue and help more people. And, Stu is hosting a free workshop this month (April 2020) which you can (and should) register for here:
Last week we welcomed 14 new members into our private little FAM-ily here... Today on the show I break down every element of the launch - What worked - What bombed - What would I do differently? Links: Join Stu McLaren's workshop here: Join the FAM waitlist here (reopening Aug 2020):
Are you focusing on the wrong things? Smart entrepreneurs would rather focus their effort on the 20% of "things" that bring 80% of the results. Today, we talk about the WRONG things in your business and what you should be focusing on instead. Links: Funnels for Humans Workshop (link) Join The FAM (link)
Want to help people with your expertise but not sure where to get started? Go here:
Feeling the pressure to make your amazing, awesome trainings, coaching, expertise or resources DEEPLY DISCOUNTED or... *gasp* FREE? Today we discuss the difference in FREE and GENEROUS (they're not the same thing) Links: Free 3-Part Workshop Starting on April 3rd, 2020
Now is not the time to extract money from the marketplace. Now is the time to focus on your top of funnel offers, lead generation, and influence growth. Links: Webinar happening March 26th at 2pm MDT See Ryan Deiss FB post:
We used to go to work for 8 hours (9 counting a 1-hour lunch break). Kids used to go to school for 7 or 8 hours. And for now, everything looks a bit different.  Here's the cool thing - we have an opportunity to transform the entire way we do business. We may not have 8 hours to ourselves while we're all working from home. So how do we do "less"... and do it better? Links: Free Ads Course Free Ads Book
I lost a deal last week...  Today on the show I tell you the story of why and how that happened, and what I'm doing to ensure it never happens again. Links:
First - We can never lose by making things too convenient for our customer. Then - what to do during a global pandemic. Last - learn more about my "easy button" here:
Here's how to get more help with your online marketing: 1 - learn how to set up your ad account correctly here (free):  2 - learn how to get you ad campaign up and running here (free): 3 - learn how to get a funnel built in your business so you can get leads and sales using the internet (free): 4 - have me build your funnel for you here:
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