On Air Brands Podcast

This is the question all hosts, current or aspirational, and even guests need to know the answer of. We break it down in this episode #meta what makes a great podcast episode: - What is value and how do you make sure your episodes are full of it? - Are you talking about the right topics that make for a great episode? - What elements do your episodes need in order to be great? - How can you show up as a host to deliver great episodes that your audience loves? Listen now to learn how to make great podcast episodes!

In this episode, your hosts Todd Giannattasio &  Amber Fuhriman dive deep into how you can make content that SELLS. Create content that talks about why them. Why now... People need to know why they should act now & the consequences if they don't. Create exclusivity. Introduce the product…Answer the basic who, what, when, where & how questions.   How you can handle objections ahead of time. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio &  Amber Fuhriman talk about the gateway to educate buyers during your sales funnel. It’s proven that educated buyers stick around more & spend more money. Here are some ideas for content that your podcast can utilize to educate your audience on: -Educate your audience on misconceptions -Educate your audience on how to hire you. -Educate your target customers on what mistakes people are making, (like if you’d try to do the service yourself) -Educate your audience on which information is bogus. -Educate your audience on your best path forward. -Educate your audience on things they should stop doing. -Utilize FAQ’s -Talk about the worst-case scenarios Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio &  Amber Fuhriman dive deep into how you can create a podcast series that will attract, engage, nurture & convert more clients for your business. Your podcast can be a great marketing channel. The podcasting medium is that you can be imperfect & conversational. Get people to know you exist and have them start consuming your content during the attraction phase. Engage & nurture by sharing industry insights to demonstrate your authority & expertise. Recapping & creating highlights is a good way to get your credibility in front of people without tooting your own horn too much. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your host Amber Fuhriman has special guests Meredith Egeland & Erik Cabral to talk about gaining the clarity that will allow you to reach your goals in your personal life, podcasting life & your business life! There are some healthy ways for you to merge personal & business brands. How do you find a balance between the two? Have a plan!!! When naming your podcast, do you name it after your business brand or personal brand? This will determine the content of your podcast. How can you make your personal brand/podcast an ASSET Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Erik Cabral and Amber Fuhriman go over how you can leverage guesting on other people's shows to best support your brand, your business & your goals. Most podcast hosts overlook being a guest on other people's shows to expand their network & personal brand. How to deal with the noise & find the right shows to guest on. Guesting on other shows will improve your public speaking in a way hosting doesn’t. Listen to past episodes & review how you can improve your speaking. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman talk about using podcasting to nail your dream 100 strategy. Make a list of the top 100 people you need to connect with now & utilize podcasting to scale that list & make it happen. Hosting & having guests on your show will help you connect with your dream 100 list of people & build long-lasting relationships. Utilize a solid outreach program to approach your dream 100 people & acknowledge the value you can bring to them. What are some good ways to follow up with your guests and how can you add even more value to their lives? Use the 30-60-90 day follow-up system. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can overcome mental blocks in order to turn your shows and content into money makers for your business and personal brand. Different ways people monetize their content: -Sponsorships -Affiliate for products -Promote your own products -Incorporating your shows/content in your sales funnel You should understand that you don’t need millions of listeners for your show and business to be successful. You need ENGAGEMENT. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman go over the mental blocks of starting a podcast, growing your show! Get comfortable with being uncomfortable. If you have a message that you want to convey, there will be people out there who will listen. They can’t listen if you don’t do it! One is better than zero… would you rather have 5 viewers that take action or 100 that don’t? Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Mike Ham dive into the lessons from the trenches in terms of whats working today in podcast launching & growth. Mike Ham goes into what he’s been up to in the podcasting space with his two shows The Morning Spotlight & Greetings From The Garden State. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check Out Mike Ham at https://www.themorningspotlight.com/ https://www.greetingsfromthegardenstate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss why you need a podcast to build your brand going into the year 2022. There is no shortcut to building your brand & captivating an audience will help you “stock the pond”. Kylie Jenner for example had built a massive raving fan base and leveraged that to start her make-up brand. Continue to create content that adds value & people will see you as a valuable asset & they’ll engage with you and your brand NATURALLY. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into different ways you can promote your podcast. 1. When your show goes live, share an announcement post 2. Create a message that caters to pleasure & move away from pain 3. Use your data & statistics in your promotions 4. Promotional posts that focus on a problem 5. Promotional posts that focus on a solution 6. Understand your audience 7. Encouraging engagement with your posts 8. Tagging your guests & quotes from episodes Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman deep dive into how you can maintain your relationships with guests you have on your podcast. The conversation of promotion starts before the interview happens. The whole podcasting experience is about building relationships, and how you and your guest can mutually benefit each other There are workflows you can set up to automate the process of following up with guests & maintaining the relationship like taking advantage of Calendly’s task reminding system. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss the top mistakes business owners make when starting their podcast. Get past the hesitation period & just START, but have a plan first. The faster you get your brand out there, the more clarity & data you can use to grow your company. Lack of consistency can be hurting a starting business or brand especially when it comes to your brand’s podcast. When starting your podcast, have at least 3-4 episodes in the pipeline so you can keep consistent in the event you’re busy on a given week. What is your CLEAR call to action with your brand’s podcast? Make everything in your show relate to your core brand image & call to action, even anything you’re promoting. Organic, host-read ads convert the most! If you’re a podcaster you MUST be a guest on other people’s shows. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Erik Cabral discuss ways you can future proof your business's online presence & adapt to the ever-changing online landscape. The meta is changing when it comes to the next big thing people are going to gravitate towards. Facebook is thinking ahead & is betting on virtual reality being the next space consumers & businesses will congregate to. Diversifying your online presence like having a website will ensure you won't be as affected when a big tech company like Facebook decides to change its platform which affects your online reach. Use social media to funnel your online reach to your website. Don’t build your business on rented land Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can maximize your content potential with the right website set up! Learn the common mistakes you can run into that hold you back from being the industry thought leader you deserve to be. Putting effort into making a good website will show your viewers and potential business clients that you're SEROUS! Embedding all of your media into one home base will help with search engine optimization. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman explain how you can get millions of online interactions without paying for advertising. Leveraging assets such as organic content marketing can help grab attention over the course of years for an hour or two of work. The content you create should reflect the customer journey & how they can find you through organic google searches. Know who your customer is & what they are searching for. Optimize your content around those keywords. Modern titles should be clear and clever to get more interactions. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman dive into the differences between boosting your post & running legitimate ad campaigns on social media. 3 strategies for social media marketing List building & sending out emails Master your customer’s journey Promote your episodes! Use “page transparency” to view other Facebook pages’ ad campaigns to get an idea of what other companies are doing, but keep in mind of YOUR target audience for your ads. Different strategies for budgeting ad campaigns on social media. Links: Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Erik Cabral and Amber Fuhriman explain the importance of valuing relationship building over transactional intent with your podcast! Do you have a podcast to specifically sell a product or service? Making a podcast just to sell a product or service to your guests is not the way to go. Building relationships naturally & adding value to people's lives through expressing your message is the best way to expand your personal brand & image. Valuing a transaction over a relationship is not going to get you far. Have a follow-up system with your guests to keep the relationship going. Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show Check out Amber Fuhriman’s Podcast at https://morethancorporate.com/ Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free

In this episode, your hosts Todd Giannattasio and Amber Fuhriman get organized & explain why it’s so important with your podcast. Being organized helps with having clarity & makes your podcast smoother. Creating a google document that outlines the episode’s structure & content will make each episode more consistent. Naming your documents & files will ensure recalling your files will be easier down the line. Detailed show notes of what your guest said in each episode help with repurposing content.  All of your content & files should live in one space. Set up automatic follow-ups with your guests to help build a relationship after the show. Links: Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show Want to create your own podcast or have us produce it? https://OnAirBrands.com Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free