DiscoverMarketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media
Marketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media
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Marketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media

Author: Search Engine Journal

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.
103 Episodes
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Publications celebrate more control over their Google identity, Facebook brings a three-course meal to the reporting tools table, swipe through top stories on Google, Facebook's library performs a disappearing trick, dive into the best Twitter and Pinterest trends of 2019, BERT travels around the world, and reactivate any banned Facebook ad account for a small bribe.
This week the full gang is back! Greg, Shep and Jess talk about Larry and Sergey stepping down from BackRub (I mean Alphabet), new messaging in Search Console, and a new "My CPU is a Neural Net Proccessor" local search update. Plus in this week's WTH, we cover the Liam Bot - UHHHHHH? What? And our must-read marketing article of the week has 12 tips for your 2020 social media.
Google Ads provides top bidding signal transparency, Google Analytics works on improving attribution models, Twitter initiates an account clean up, YouTube TV Masthead Ads are now available to all advertisers, marketers question if voice search has lived up to the hype, Instagram offers a behind the scenes look into its explore page, and Facebook comments on testing a facial recognition app with their employees.
TripAdvisor connects advertisers to travelers on its new ads platform, Google Ads updates political policies, reports launch for Google product rich results, Bing beats Google to implementing BERT globally, Spotify can choose your next favorite podcast, virtual influencers take over Instagram, Twitter experiments scheduling tweets, and the internet debates if digital advertising is a hoax.
Google Ads launches combined audiences, public opinion is requested by the FTC, Google tests rewarding faster sites, publishers express excitement over Google Discover, Instagram from FACEBOOK teases hiding likes in the US, Twitter drafts a deepfake policy, Nike breaks up with Amazon, and this Instagram account exists to expose phony entrepreneurs.
Social media influencers read up on new FTC brand guidelines, Bing announces inorganic site structure penalties, Google shopping ads find a home on YouTube's home feed, Facebook limits the number of ads, share Google Ad negative keyword lists, Facebook debuts a loud company brand, Google acquires Fitbit, Tik Tok is under national security review, and these two celebrities join forces to take down misleading ads.
In this week's digital marketing news, Google's BERT model interprets the meaning of words, Facebook creates a dedicated News tab, RIPeace Flash, Twitter makes a bold statement in response to the political drama, happy birthday banner ads, create custom shortcuts on Google, and this governor's campaign strategy gets shut down by Facebook.
Google welcomes conversion time reporting, Facebook adds search result placements, Google introduces lead form extensions, Facebook explains new strategies for political ads, Adidas re-thinks their digital marketing strategy, RSVP to events on Instagram stories, search audio with Apple, and Instagram filters are banned for having a negative impact on well-being.
LinkedIn helps businesses optimize their pages with Team Moments, Facebook's new custom templates help push story placements, Shep plays two truths and a lie with Greg. Google rolls out affinity audiences for search, Facebook gets ahead of the holiday season with shopping insights, LinkedIn connects the online world with the physical one through Events Hub, and Facebook is caught paying the price for inflating video metrics.
User-generated images welcomed to Google Shopping reviews, Search Console enhances its video reporting, Quora introduces additional targeting options, TripAdvisor Connect launches on Facebook and Instagram, Instagram's following tab peaces out, a Supreme Court ruling could shift how websites are developed, and Amazon gets caught in the middle of a 5-star scheme.
Google Tag Manager's Community Template Library makes sharing tags easier than ever. Google Shopping is upgraded local inventory search, price tracking, and a swanky new "Buy on Google" logo. Instagram is testing a tool to build hype around new product launches and encourage users to make purchases from the Instagram app.
Greg and Shep hop on the mic to inform everyone that *for one week only* our show is moving to Monday - due to a big, no HUGE, announcement. Thanks for your patience, we'll make it all worthwhile and you'll hear why on Monday when the cat come out of the bag.. Have a fantastic weekend, see you Monday!
Shopping becomes more dangerous with Shop The Look Pinterest ads, Google shows advertisers how to reach where audiences are watching, choose more Google search previewing options, another year means another (poorly named) Google Core Algorithm update, 52 experts come together to share the best SEO reporting tools, and Amazon debuts their plans for wearable Alexa technology.
Google introduces algorithmic updates to star reviews, Youtube gives insight into videos with timestamps, Facebook ads are about to get a lot more interactive, Instagram takes action against influencer tea, Amazon is under investigation for manipulating search results, Facebook (finally) allows businesses to schedule Instagram posts in advance, and storming Area 51 just reached a whole other level.
This week Greg and Shep share their take on what a no-nofollow means for the internet ... hint - it will BREAK! we cover new Microsoft Advertising features, Quora Ads, Google Ads bidding options and we have our second ever TAKE-OFF where we pit the blazing hot takes of 4 marketers up against each other in a winner take all. All this, plus an article on AdSense alternatives form Kinsta, and much much more.Show notes: https://marketingoclock.com/new-google-nofollows-seo-rank/
Google Search Console automates domain verification, SEO experts weigh in on 2019 Google ranking factors, grab some popcorn for the Twitter showdown of Jason Fried vs. Google, Facebook suffers another security breach, Youtube abbreviates subscriber count, Microsoft adds a new function to Excel, The Office helps diagnose technical SEO problems, and Amazon initiates the future of shopping with Whole Foods.
Tis the season for Google Ads special occasion smart bidding, Yelp personalizes their user experience, LinkedIn launches top-secret insights hub, Tik Tok is all the rage, Facebook gets in front of the 2020 election, Twitter works on scheduling feature, Quora's in big trouble, Pinterest fights misinformation with facts, 5 million Google search results are analyzed, and this 2000's start-up company is secretly making a comeback.
Google Ads delivery for search and shopping decelerates, Twitter adds more video bidding options, Youtube may stop targeting kids with ads, Pinterest brings us behind the content classification scenes, Bing keeps being the little engine that could, Google delivery icons disappeared just as fast as they appeared, all SEO strategies don’t need to be identical, and a motorcycle accident turns into an (alleged) sponsored photoshoot.
Google Webmasters tweet third-party hosting advice, the Google monopoly continues to dominate, the secret is out for how to successfully rank locally, manage all your hashtags in one Cool Tool, buy movies within Facebook ads, podcasts continue to be trendy, Tumblr is on the market again for a record low price, and posting to Instagram could be the easiest way to make a million dollars.
Google Trips may be gone but their features live on through Google Maps, Pinterest’s shopping hub expands catalog capabilities, agencies speak out against Google going behind their backs, tracking competitors Facebook ads has never been easier, interest targeting heads to Spotify, Yelp is changing phone numbers, Youtube viewer records aren’t as factual as they seem, and learn how to see what pages are ranking or driving traffic from Google.
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