DiscoverMarketing O'Clock - Your Weekly Digital Marketing News Podcast
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
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Marketing O'Clock - Your Weekly Digital Marketing News Podcast

Author: Search Engine Journal

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.
145 Episodes
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This week's digital marketing news: Google's in-market audiences are now compatible with shopping campaigns, TikTok may be acquired by Oracle, YouTube announces their new "Shorts" feature, and Google Ads officially rolls out custom audiences.
This week's digital marketing news: The wait is over, LinkedIn targeting rolls out in Microsoft Advertising. Plus, Facebook sets limits on the number of ads in an account, new filters for the Facebook ad library, multi-image extensions in Microsoft Advertising, and we still have a lot more to say about Google's removal of search query data.
Marketing O'Talk". On this deep-dive episode, special guests Julie Bacchini, Andrea Cruz, and Mark Saltarelli discuss September 2020 updates in the world of Google Ads. From search terms reporting changes, to the new UK DST fees and text ad rumors, we're discussing it all and we're not pulling punches.
This week's digital marketing news: Google Ads makes us sad by taking away search query data, passing along UK DST fees, and potentially phasing out text ads. But, the new Microsoft Audience Network makes us happy. Plus, licensable badges can now be found in Google Image Search and there are new audience insights for LinkedIn page managers.
This week's digital marketing news: Facebook & Instagram are expanding their e-commerce functionality, Google launches career certificate programs, short-form videos spotted in Google Discover, and rumors swirl about a potential new Apple search engine.
This week's digital marketing news: Facebook helps small businesses host paid online events, Google launches Search Console Insights for content creators, Microsoft Advertising Editor gets campaign-level audience targeting, and Google's customized header test proves why SEOs can't have nice things.
In this week's digital marketing news, tell fellow Tweeters to talk to the hand(le) with Twitter's new conversation settings, all the buzz about that massive Google Search bug, add your business card to the Google Search results, and Facebook removes thousands of targeting options for advertisers.
In this week's digital marketing news, Instagram's new feature attempts to REEL in TikTok users as the White House considers blacklisting the app.  Plus, Microsoft considers purchasing TikTok, new features for Google Ads app campaigns, and all the SEO, PPC, and social media marketing news you missed this week.
In this week's digital marketing news, Quora LEADS the way with new FORMS of advertising, Bing finally launches their new and improved webmaster tool set, and 41% of Google search results are for Google properties... depending on your definition of Google Properties. 
This week's digital marketing news: I stream, you stream, we all stream for Hulu's new self-serve ad platform and Spotify video podcasts. Plus, Google Search console now allows marketers to analyze traffic from Google News, Google Ads Editor version 1.4 launched, and Bing's new plugin will immediately index your site.
In this week's digital marketing news: Politicians, advertisers, and celebrities with blue checkmarks were impacted as verified Twitter accounts were hacked, frozen, and fixed on one wild Wednesday. Image extensions, countdown customizers, conversion optimization, oh my! Google Ads confirms the launch of new features. Google Analytics looks into their crystal ball with new predictive audiences and metrics for advertisers. Plus, Tik Tok influencers scramble to find new platforms as security concerns around the app grow and mum's the word on our new favorite meme.
This week the gang covers the new Rich Results Test tool (RIPeace Structured Data Testing Tool!), new attributes to Google Ads Responsive Display Ads, Thumbnails in Search Results and much more. Plus a spicy Ron Swanson Take of the Week from Gary Illyes, and ICYMI from Queen of Spice Pamela Lund and a slew of digital marketing news from the week served up for you! 
In this week's digital marketing news, Facebook doesn't favor the little publisher that could, organic shopping results are coming to a Google shopping panel near you, Bing shares the secret ranking sauce, Google keeps ad labels consistent, big companies boycott big spending on Facebook, and we spy with our little eye a sneaky TikTok.
In this week's digital marketing news, Microsoft's Digital Marketing Center looks out for small businesses, Google News launches a licensing program, Google's latest social app looks familiar, Spotify revolutionizes sponsor ads, TikTok For Business is open for business, and Facebook's staff wears more hats than you know.
In this week's digital marketing news, Twitter begins testing voice Tweets, Google's new advertising policies help level the targeting field, Spotify ads are unmuted and unmatched, Pinterest stories are hopeful for a happy ending, Snapchat's certification program is in session, and Facebook Groups go from Grandma's recipes to conspiracy theories real quick.
In this week's digital marketing news, Extra! Extra! Read all about it on Facebook News, personal and professional circles find common ground in Facebook Messenger, Google announces the new head of Search, big Snapchat programs come in mini debuts, and it only took a week for Microsoft's Robots to malfunction.
In this week's digital marketing news, LinkedIn expands retargeting efforts, Tweet into the future with scheduled Tweets, bulk delete embarrassing Facebook posts of the past, double-decker stories ride into Instagram's home feed, and artificial intelligence accepts Microsoft's latest job offer.
In this week's digital marketing news, Google's Page Experience update is on the way but don't panic, Discovery Ads take inspiration from social media, retail category reporting explains differences between search and shop, IGTVs monetization combo comes with a large badge and a side of ads, and chicken cults takeover TikTok.
In this week's digital marketing news, businesses set up shop on Facebook, choose your Twitter conversation settings, Shopify updates pave the way for the future of e-commerce, Google reunites with image extensions after phasing out gallery ads, and Walmart's attempt to compete with Amazon never takes off.
In this week's digital marketing news, Bing News PubHub has big news for news publishers, gift card and donation page links are the latest helpful feature from Google My Business, pin marks the spot of your favorite Instagram comment, new Facebook brand safety controls give control back to advertisers, and GIFs have entered the SEO conversation.
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