Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

Update: 2022-04-29

Description

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts.

Intro : 00:00

📰 Main News -

PMax Campaigns Gain New Customer Acquisition Goals : 10:17

Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13

How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18

🔥 Take of the Week - MER Tweet : 27:38

🔎 ICYMI - Account Inheritance Hygiene : 28:58

⚡ Lightning Round ⚡

Paid : 30:50

Organic : 45:16

Social : 50:38

⚙️ Working Hard, or Hardly Working : 58:52

🛠️ CoolTool : 1:00:40

🧠 Must Read Marketing Article of the Week : 1:01:28

🎉 Shootin' the Heck : 1:04:46

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max

2022-02-0401:04:29

What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation

2022-01-2801:17:43

Inside Barry Schwartz | Marketing O'Talk On What Makes The Most Prolific SEO Journalist Tick

2022-11-3034:36

Bing Makes a (Buy) Direct Hit on Google Shopping

2022-06-1701:21:47

The Best is Yep to Come. Ahrefs Announces New Search Engine.

2022-06-1001:15:24

In-Cider Information on the Rumored Apple Search Engine

2022-06-0301:22:35

The Twitter Takeover Drama Heats Up... No Bots About It.

2022-05-2056:37

Google's My Ad Center Lets You Bid Sensitive Categories ADieu

2022-05-1301:26:10

Introducing Twitter Circle. The Bird Continues to Play aRound With New Features.

2022-05-0601:03:53

Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

2022-04-2901:11:39

Tag Me In! Tag Your Favorite Products On Instagram

2022-04-2201:27:12

Google: Into the Multi-search

2022-04-1501:23:26

New Ad-itude! Shiny New Ad Formats Arrive on Twitter

2022-04-0801:22:16

Search Goes Down in the DMs. Twitter Adds Keyword Search to Direct Messages.

2022-04-0101:29:06

Advantage: A METAphor for Automation

2022-03-2501:13:31

You Were 4warned! Google to Sunset Universal Analytics.

2022-03-1801:27:06

The UTMost Joy! New Parameters Coming to GA4

2022-03-1101:15:03

It's A Web Story, Baby Just Say Yes! New Ecommerce & Lead Gen Tools Coming To Web Stories.

2022-03-0401:08:47

Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations

2022-02-2501:07:55

Just call it Andro. Android Removes it's Cross-App Advertising ID

2022-02-1801:22:41

00:00

Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

#box-pro-ellipsis-17347978393127{-webkit-line-clamp:2;}Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.

Cypress North

Preaching to Acquire. New Customer Acquisition Goals Arrive for Performance Max.