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WO Voices

Author: Jobson Healthcare

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Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.
75 Episodes
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In this episode, Lilan Le, OD,  director, optometry operations at HEYWEAR, explains how this new model—which just opened its first optical walk-in studio in New York City—provides an eye exam and finished single-vision eyewear or sunwear in 30 minutes. Hear how they do it.  You can visit heywear.com to see their own line of frames. 
Brianna Rhue, OD, FAAO, of Tamarac, Florida, and Jennifer Tabiza, OD, Los Angeles, California, created drcontactlens.com as a way to keep the doctor/patient relationship intact—all the way through contact lens orders. By creating a platform to simplify the contact lens ordering process for practices and patients alike, ODs are seeing increased engagement and profitability. 
Ruth Y. Shoge, OD, MPH, serves on the Diversity, Equity, and Inclusion committee at Salus University as well as the Diversity and Cultural Competency Committee for the Association of Schools and Colleges of Optometry. She is passionate about educating current and future optometrists about cultural competency and humility and the importance for this kind of education in the curriculum.
Hear how the adaption of scleral lenses in Italy parallels that of the U.S. experience in this unique conversation between Daddi Fadel, DOptom, FSLS, FBCLA, FAAO, and Melissa Barnett, OD, FAAO, FSLS, FBCLA. Hear their plans for an in-person Global Ophthalmic Women  (GLOW) conference in Spain as a way to empower and encourage women in societies throughout the world. Want to be added to the GLOW Facebook page? Request permission from the administrators here. 
When Hardeep Kataria, OD, FAAO, joined an ophthalmology practice, she became the first OD and the first woman eye care professional. To help make sure her voice was heard, she learned and gained confidence with negotiating skills she didn't know she had. 
In this episode of The Empowered OD series, sponsored by Allergan, Mary Anne Murphy, OD, of Broomfield, Colorado, says that despite the uncertainties of 2020, she took the opportunity to tackle those priorities that are usually pushed to the background. These included revisiting and enhancing the practice culture, maximizing the technology in place and reconnecting with patients and family, all of which she expects will persevere beyond COVID-19.
In this episode of The Empowered OD series, sponsored by Allergan, Neena James, OD, of Huntsville, Alabama, explains how cultivating an empowered staff allows doctors to do more. Hear how she learned to let go of some of the oversight of her associates and staff of 12 while steering the practice in the direction she wants to go. 
Kirsty Bortoft, a UK-based mindset coach and meditation teacher, offers a four-step plan to deal with stress head on. Prolonged stress has physical consequences, but these steps highlight the awareness of stress and how to "feel, deal and dump" the worst of it. Bortoft is the author of a new book, Break Free From Pain. 
Leslie O'Dell, OD, FAAO, is the first regional clinical director for Medical Optometry America and is working to open the organization's first location in Shrewsbury, Pennsylvania. She talks about the opportunity that optometrists have to step in as the demand for medical eye care services grows. 
Maggie Craddock is the author of Lifeboat: Navigating Unexpected Career Change and Disruption. She joins WO Voices in this second podcast to discuss her workbook-type approach to career disruption and uncertainty. 
Angela Abraham, OD, is the newly appointed Diversity and Inclusion Liaison at New England College of Optometry. Hear as she talks about the school's commitment to increasing the diversity of its student body and how other stakeholders in the optometric profession can do more—and why they should. 
Hannah Cho, OD, of Irvine, California, started her independent practice about eight years ago. In the next six or so months, she plans to open seven more. Hear how and why she developed this model. For more info on the virtual grand opening, go to facebook.com/FLOEoptometry.
Michele Andrews, OD, Senior Director of North America Professional & Academic Affairs at CooperVision, discusses how clinicians can—and why they should—talk about the progression of myopia with parents. The Brilliant Futures™ Myopia Management Program provides guidance on ways to include these conversations. Indications for Use: MiSight® 1 day (omafilcon A) soft (hydrophilic) contact lenses for daily wear are indicated for the correction of myopic ametropia and for slowing the progression of myopia in children with non-diseased eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 to -4.00 diopters (spherical equivalent) with ≤ 0.75 diopters of astigmatism. The lens is to be discarded after each removal.
Linda Chous, OD, owner of the whimsically named The Glasses Menagerie in Minneapolis, Minnesota, encourages ODs to be on the lookout for a possible spike in nonorganic vision loss. She explains how NOVL is different from malingering and how to counsel patients and their parents. 
Bridgitte Shen Lee, OD, FBCLA, FAAO, and her practice partner reopened Vision Optique in Houston, Texas, with safety protocols in place to help protect doctors, staff and patients. Dr. Shen Lee was a guest on WO Voices as she was planning the reopening. 
Kelechi Mezu-Nnabue, OD, MS, MPH, DrPH, worries about the patients she serves in her Pikeville, Maryland, practice, as well as those who would normally be served by her family foundation in Baltimore and in Nigeria.
Cheryl Murphy, OD, of Long Island, New York, details some of the steps that the doctors and staff members are taking to do what they can to flatten the curve, protect themselves and protect patients. Note that guidance on COVID-19 is being updated continually and locally, so this is Dr. Murphy sharing her experience; to learn the latest about COVID-19, please visit aoa.org/coronavirus, your state or regional optometric associations, the CDC and/or your local public health agencies. 
Monica Johnsonbaugh, OD, of Grosse Pointe, Michigan, worked in a variety of settings before opening her own practice, Focus 313 Eye Care. The revenue from that location, a corporate location and some speaking engagements were enough to support her, her husband/business manager and provide enough to accelerate loan payments. Hear how she did it. 
Susan Resnick, OD, FAAO, and Viola Kanevsky, OD, both have busy private practices in New York City. Both are almost exclusively cash-pay practices. These two doctors talk about how and why it works for them, as well as what to consider if weighing such a move for yourself. They'll be hosting a webinar on this topic on ODWire on March 11. 
Debby Feinberg, OD, FAAO, of Bloomfield Hills, Michigan, is one of the leading voices in the field of neurovisual optometry. She has trained 27 eye care practitioners in her method of providing fast help to patients who suffer from congenital or acquired issues with balance, dizziness, nausea and anxiety due to visual issues. Dr. Feinberg is a 2018 Women In Optometry Theia Award winner for innovation. Take me back to the Specialty Services cover story package.
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