Listen Top Shows Blog

Liza Amlani: Retailing and Marketing Your Optical

Liza Amlani: Retailing and Marketing Your Optical

Update: 2024-05-07

Share

Description

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear."

Comments

Top Podcasts

The Best New Comedy Podcast Right Now – June 2024 The Best News Podcast Right Now – June 2024 The Best New Business Podcast Right Now – June 2024 The Best New Sports Podcast Right Now – June 2024 The Best New True Crime Podcast Right Now – June 2024 The Best New Joe Rogan Experience Podcast Right Now – June 20 The Best New Dan Bongino Show Podcast Right Now – June 20 The Best New Mark Levin Podcast – June 2024

In Channel

Dr. Roya Attar: AI Is Essentially the Next Industrial Revolution

Dr. Roya Attar: AI Is Essentially the Next Industrial Revolution

2024-06-1821:32

Liza Amlani: Retailing and Marketing Your Optical

Liza Amlani: Retailing and Marketing Your Optical

2024-05-0716:18

Dr. Caitlin Reghetti: Supporting Patient Education With a Great Design

Dr. Caitlin Reghetti: Supporting Patient Education With a Great Design

2024-04-1720:52

Dr. Sara Varghai: Cracking the Hiring Code

Dr. Sara Varghai: Cracking the Hiring Code

2024-02-2722:04

Dr. Shira Kresch: A Specialty Lens Practice Start

Dr. Shira Kresch: A Specialty Lens Practice Start

2024-02-2023:10

Dr. Janelle Davison: A Systematic Approach to Goal-Setting

Dr. Janelle Davison: A Systematic Approach to Goal-Setting

2024-02-0620:45

Dr. Sally Halim: Feeling Sandwiched Between Tweens and Parents

Dr. Sally Halim: Feeling Sandwiched Between Tweens and Parents

2024-01-1724:10

Dr. Brenda Montecalvo: Helping Students - and Their Parents - Succeed in School

Dr. Brenda Montecalvo: Helping Students - and Their Parents - Succeed in School

2024-01-1019:57

Dr. Neda Gioia and Dr. Julie Poteet: Bringing Nutrition Into the Conversation With Every Patient

Dr. Neda Gioia and Dr. Julie Poteet: Bringing Nutrition Into the Conversation With Every Patient

2023-11-2919:28

Dr. Melissa Barnett and Dr. Leslie O'Dell: 2023--The Year of Dry Eye

Dr. Melissa Barnett and Dr. Leslie O'Dell: 2023--The Year of Dry Eye

2023-11-2121:37

Dr. Kaitlyn Duran: New Grad's Time Management Skills Allow Her to Maximize Priorities

Dr. Kaitlyn Duran: New Grad's Time Management Skills Allow Her to Maximize Priorities

2023-07-1822:09

Dr. Neda Gioia and Rebecca Treen: The Growing Interest Among Students and ODs on Nutrition and Wellness

Dr. Neda Gioia and Rebecca Treen: The Growing Interest Among Students and ODs on Nutrition and Wellness

2023-06-2724:23

Dr. Maria Sampalis: Find Your Voice and Expand Your Influence

Dr. Maria Sampalis: Find Your Voice and Expand Your Influence

2023-04-2520:54

Carissa Dunphy: Maximize What Your Opticians Bring to the Practice

Carissa Dunphy: Maximize What Your Opticians Bring to the Practice

2023-04-1823:22

Beth Lachance: How Could a Medical Virtual Assistant Help You?

Beth Lachance: How Could a Medical Virtual Assistant Help You?

2023-04-0524:25

Dr. Melissa Barnett and Ukti Vora: Teleoptometry - From COVID Necessity to a Future Reality

Dr. Melissa Barnett and Ukti Vora: Teleoptometry - From COVID Necessity to a Future Reality

2023-03-2220:54

Dr. Ray Corbin-Simon: Relaxing Eye Misalignment With Contoured Prism

Dr. Ray Corbin-Simon: Relaxing Eye Misalignment With Contoured Prism

2023-03-0723:35

Dr. Kara Ramsey Foster: How a Switch From Managed Care to Direct Care Improved Earnings and Satisfaction

Dr. Kara Ramsey Foster: How a Switch From Managed Care to Direct Care Improved Earnings and Satisfaction

2023-02-2115:58

Dr. Christine Cook and Dr. Michelle Cooper: SECO Prepares for the Future

Dr. Christine Cook and Dr. Michelle Cooper: SECO Prepares for the Future

2023-02-0122:43

Christine Howard: A Smooth Handoff Between OD and Optical

Christine Howard: A Smooth Handoff Between OD and Optical

2023-01-3119:48

00:00

00:00

x

Liza Amlani: Retailing and Marketing Your Optical

Liza Amlani: Retailing and Marketing Your Optical

Jobson Healthcare