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The PPC Den: Amazon PPC Advertising Mastery
Author: The PPC Den
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Description
The world's first Amazon advertising podcast-- hosted by Ad Badger.
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
299 Episodes
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In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:42 - Why are long-lasting client-manager relationships important?
1:18 - What are common pitfalls in Amazon marketing relationships?
7:54 - How do you align goals between clients and managers?
10:57 - Why is trust important in partnerships?
20:57 - How can communication be adapted for clients and projects?
🦡 Resources & Links
Can Agencies Serve as Teachers in Amazon Selling?
https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o
How to Launch Amazon Products That Customers Actually Want?
https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA
How to Achieve High Lifetime Value?
https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN
What Amazon PPC Updates Do You Need for 2024?
https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v
🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux, Adam Riback
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Quick intro
1:02 - Why the inventory score (IPI) matters
2:27 - How inventory levels affect Amazon ads
6:01 - What's coming next in inventory management
10:05 - What influences your inventory score
15:24 - Tips for a better inventory score
25:58 - How good inventory helps your ads work better
🦡 Resources & Links
How Do I Perfect My Amazon Inventory Management?
10 Steps to Maximize Amazon FBA Inventory Limits
How Can I Expand My Amazon PPC Campaign To Canada?
How Can An Amazon Campaign Audit Help My Business?
Take my Amazon PPC ClickUp board for Amazon PPC Optimization
🦡 Book a call to discuss your best Amazon PPC strategy
📚 Get our content library that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Blair Forrest
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Introduction
2:19 - 2024's balance and marketing myopia?
7:38 - Now harder for solo Amazon sellers?
11:40 - Focus on financial literacy
17:01 - Michael's view: Amazon ad forecast for brands
20:00 - Steps for better Amazon performance
23:44 - Should advance Amazon entrepreneurs improve skills?
28:17 - Back to basics
32:35 - SOP issues
37:48 - Destaney's book recommendation
🦡 Resources & Links
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
How Should I Analyze My Data for my Amazon PPC Campaign?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making
How Can I Reach My Full Potential In The Amazon PPC Space?
What Amazon PPC Updates Do You Need for 2024?
Are We Still In The Golden Age of Amazon PPC?
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Destaney Wishon
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
01:12 - Chatting About the Early Days of Selling on Amazon
05:02 - Can You Start a Business While Working Full-Time?
07:41 - The Biggest Mistake in Product Launches in 2024
09:48 - Basic Steps to Launch a Product on FBA
11:59 - How to Make Products People Love
17:09 - Why Gathering Customer Feedback First is Crucial
21:06 - Using Reviews to Improve Your Products
🦡 Resources & Links
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
How To Launch Your First Sponsored Products Campaign On Amazon?
Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon
New Launch Strategy For New Products: Skip The Auto?
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Be The Most Efficient With My N-Gram Analysis?
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Jake Zaratsian
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
🦡 Highlights
Want to win on Amazon? Join our chat with Michael and Joe Shelerud from Ad Advance. We'll simplify how to calculate your target ACOS and show you ways to make products that keep customers coming back, building a super strong brand in the process. Plus, we'll talk about boosting your repeat purchase rate to keep the sales rolling in. Get ready to race ahead in Amazon’s marketplace with strategies that put you in the lead. 🏁
We’ll see you in The PPC Den!
00:00 - Welcome
1:50 - Small Talk: A Warm Winter at Minnesota
4:00 - How to Encourage More Repeat Buys at No Cost?
6:43 - Who Dominates in Profitable Per-Click Spending?
10:27 - Why is Branding Expensive?
14:20 - Starting Small: You Don’t Need Many Products
17:25 - Exploring the Customer Loyalty Analytics Dashboard
18:25 - The Math Behind Your Target ACOS
21:40 - Increasing Repeat Purchases
23:58 - Key Drivers of Lifetime Value After the First Sale
27:36 - Should Brand Search Strategy Change Despite Uncertainty?
31:00 - Rapid Fire
🦡 Resources & Links
How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?
How Can I Become An Advanced Amazon Marketer?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Best Use Amazon Marketing Cloud?
Analyzing 2 Amazon Advertising PPC Accounts With Low ACOS
The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ Pathfinder. They’ll explain all the new stuff – like needing custom pictures for your ads, Amazon’s AI tool for making images, and why vertical videos are in. They’ll also give advice on managing lots of ads at once and using extra keywords to be more visible. It's about getting your ads noticed with the latest changes.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Welcome
1:47 - Small talk: A Journey Through Wine, Poetry, and Art
4:00 - Updating Sponsored Brand Pictures
6:31 - Amazon's AI Image Creator
9:44 - Vertical Videos for SB Ads
12:55 - Posts Now Use Vertical Videos
14:48 - Better Bulk Editing for SB Ads
21:04 - More Search Terms on Amazon
25:00 - Final Thoughts: Good or Bad?
🦡 Resources & Links
How Can I Elevate My Copywriting In My Amazon PPC Campaign?
Are We Still In The Golden Age Of Amazon PPC?
How Can I Reach My Full Potential In The Amazon PPC Space?
How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Expand My Amazon PPC Campaign To Canada?
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
🦡
Book a call to discuss your Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/
Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/
Subscribe to our newsletter: https://www.adbadger.com/newsletter/
Look through all our show notes: https://www.adbadger.com/podcast
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Wondering how to start with Amazon ads? Join Michael and Elizabeth Greene from Junglr in our podcast. They'll show you how to start with Amazon ads, like picking the right kind of ad, setting them up easily, and choosing the best words and prices for your ads. Great for beginners who want easy steps to get better at advertising.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
1:37 - Creating a campaign
5:15 - Choosing a campaign type
7:06 - Sponsored Product
9:40 - Ad group name
13:51 - Add the products you're advertising
16:35 - Targeting: automatic or manual?
24:50 - Negative keyword targeting
31:57 - Negative product targeting
32:31 - Campaign section - Campaign bidding section
42:21 - Settings
48:31 - Launching manual targeting
🦡 Resources & Links
An Important Update To Sponsored Product Placement Bid Modifiers
How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns?
Are your Amazon PPC Bids Healthy? | Ad Badger Product Demo
Introduction to Sponsored Product Campaigns in Seller Central
6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
How and Why to Use Negatives in Your Amazon PPC
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Ready to master Amazon PPC? Join Michael for a deep dive into N-Gram Analysis. Learn how to decode search terms, streamline your ad budget, and beat the competition with smart data use in this insightful episode.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Intro
2:00 - What is N-Gram Analytics
4:21 - What to Do
5:56 - The Big Issue
8:11 - Start with Trend Searching
9:35 - N-Gram Analysis Steps
12:19 - Where to Find the Ad Badger Spreadsheet
12:57 - How to Effectively Use N-Gram Analysis
13:17 - What are the Benefits
15:48 - The Best Tool for Analytics
🦡 Resources & Links
How Do I Implement N-Gram Analysis on Amazon PPC?
What Is The Best Way To Fix Low Sales for my Amazon PPC Campaign?
What To Do About Low Click - Low Sale Keywords
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
Maximizing Your Search Term Use on Amazon Advertising
How Do I Identify and Handle Duplicate Keywords in Amazon Search Term Report?
The Secret To Improving Your ACOS and Revenue for your Amazon PPC Campaign
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Would you be ready to crack the code on Amazon's conversion rates? Join Michael and Perch's Mike Frekey as they dive into the pivotal insights of the Search Query Performance Report. This episode is all about mastering search performance analysis, refining ad efficiency, and leveraging data to navigate past the competition with precision.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:24 Small talk
5:28 Hot Amazon topic
7:25 Search Query Performance Report
9:30 What data insights does the report offer?
11:47 Advertising Performance vs. Search Query Performance
13:15 Strategy for product launches
15:25 Keyword strategy
20:32 Launching a special tea-coffee cup
22:53 Process
24:54 Analyzing 'badger blanket' conversion rate
31:56 Trend analysis strategy
32:45 Last tip
🦡 Resources & Links
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How To Get Over 100% Conversion Rates With Sponsored Display Ads
Increase Conversion Rates For Sponsored Brand Ads
Cranking Up Conversion Rates
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
How Do I Optimize My Amazon Campaign Structure?
How Can I Best Use The Search Query Performance Report?
How to do Keyword Research for Amazon PPC: Back to Basics
🦡
Book a call to discuss your Amazon PPC strategy
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mike Frekey
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator and Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Do you know the importance of a good checklist? In this solo episode, Michael will teach you! He’ll go over how to create daily, weekly, and monthly tasks lists to ensure your Amazon PPC Campaign is successful and high performing.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
3:30 Why You Should Use Tasks
4:57 Review Goals
6:15 Daily Checks
8:30 Bucket Based Bid Management
11:50 Budget Management
12:42 Ratio Checks
15:00 Campaign Structure
16:45 Search Term Analysis
17:40 Dayparting
18:11 Market Analysis
20:40 Testing
23:10 Overview
🦡 Resources & Links
Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List
The Complete Amazon Advertising Evergreen Campaign Strategy Guide
Much Ado About Budgets
The Complete Amazon Campaign Types Reference Guide
The ACOS Power Ratio For Amazon PPC
How Do I Optimize My Amazon Campaign Structure?
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
What Are Dayparting And Weekparting In Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Class is in session! In this solo episode, Michael reviews changes and updates to the Product Opportunity Explorer, specifically the “Customer Review Insights” and “Returns” tabs. He’ll go over how to use these tools to your advantage when creating your Amazon listings, and how to make your product stand out against your competitors.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 Intro
1:50 Looking At The Product Opportunity Explorer
4:15 Changes To Customer Review Insights
5:30 How You Can Best Use Customer Review Insights
9:30 Exploring The Returns Tab
🦡 Resources & Links
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
How Can I Reach My Full Potential In The Amazon PPC Space?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Bring on the power! In this episode, Ad Badger Campaign Manager Clement Hynaux sits down with Michael to discuss the ACOS Power Ratio, to help combat your wasted ad spend. They break down our ACOS Power Ratio Quick Sheet to make calculating your ACOS Power Ratio simple and easy.
Get the ACOS Power Ratio Quick Sheet here: https://www.adbadger.com/amazon-ppc-checklist/
We’ll see you in The PPC Den!
🦡 Highlights
0:00 An Overview
2:16 ACOS Power Ratio
4:15 Breaking Down The Columns
8:08 Problem Solving The Power Ratio
13:33 Spreadsheet Tips
14:19 The Deep Dive
🦡 Resources & Links
The ACOS Power Ratio For Amazon PPC
How Do I Implement N-Gram Analysis On Amazon PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Humans vs. AI?! Marketing by Emma’s Emma Schermer Tamir sits down with Michael to discuss how to elevate your copywriting. They talk about the rise of AI, finding humility in your writing, premium A+ content, and more! A great episode for those looking to boost efficiency and quality in their marketing and copywriting.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
3:10 What’s New With Emma
11:05 The Journey Through AI
17:45 Has AI Changed Your Process?
24:06 Thinking About Goals
26:22 How Can I Elevate My Copywriting?
32:35 First Steps
47:15 Where You Can Find Emma
🦡 Resources & Links
Where to find Emma, Marketing By Emma
Check out Marketing By Emma's YouTube channel
How Can I Use ChatGPT To Advance My Amazon PPC Campaign?
12 Free Amazon Features Every Brand Should Be Using!
How To Use Bulk Operations On Amazon To Crush Your Competition
Balancing Amazon PPC Optimization And Expansion
How Do I Create Data-Driven Product Pages On Amazon
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Emma Schermer Tamir
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Let’s take a trip down memory lane! In this episode, Michael sits down and takes us through the first ever Ad Badger PPC Den Podcast episode. Titled “Why We’re Living In The Golden Age Of Amazon Advertising” he evaluates if that still reigns true, and just how much things have changed after five years.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
6:42 The Difference 5 Years Makes
8:45 Current Amazon Stats
21:02 New Shopping Experiences
23:33 Are CPCs Still Good?
31:03 First Audience Question
35:52 Past Looks To Future
38:00 How Have Things Changed?
🦡 Resources & Links
Why We’re Living In The Golden Age Of Amazon Advertising
How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?
How Can I Use Amazon Advertising Stats To Manage My PPC?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Level up your Amazon PPC Marketing this year with Abe Chomali of XP Strategy PPC Management. Abe sits down with Michael to discuss how to develop your Amazon PPC account strategies to become a better Amazon marketer, including the shift from mechanical to creative advertising, the flow of account analyzing, the importance of note taking, and more.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:18 The Importance of Note Taking
10:20 The Shift From Mechanical To Creative
18:26 How Do I Start Creating My Own Strategies?
23:50 The Learning Flow
31:40 Words Of Encouragement From Abe
🦡 Resources & Links
Where to find Abe Chomali, XP Strategy PPC Management
Case Study: How Do I Fix A Bad Amazon Campaign Structure?
How To Become An Advanced Advertiser For Amazon PPC Campaigns
Bidding On Branded Keywords: What Happens When You Turn Them Off?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Abe Chomali
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:40 Dubai Life
6:30 An Important Preface
9:45 Defining The Search Query Performance Report
12:00 Mina’s Additions To The SQPR
14:30 Normalization
21:25 Beta Use Cases
25:30 Take Your Time
28:40 The 3 Modes
🦡 Resources & Links
Where to find Mina Elias, Trivium
Why Amazon’s Search Query Performance Dashboard Is Awesome
How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking
The Wait is Over... Search Term Reports for Sponsored Brand Ads are Here
Bidding On Branded Keywords: What Happens When You Turn Them Off?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Mina Elias
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:25 An Overview
3:05 Per ASIN Results
4:10 Net Organic Position Change
5:10 Individual Keyword Improvements
6:50 Revenue Growth From Organic Keywords
8:25 Direct Amazon Sales Analysis
12:25 Boosting Brand Referral Bonus
12:45 Principles
🦡 Resources & Links
How To Send Google Ads Traffic To Your Amazon Listing (Classic)
Overcoming Challenges Of Running Google Ads To Amazon Listings
Using Reverse ASIN On Your Own Product For New PPC Keywords
How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more!
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:50 Noemi’s Journey
5:00 The Importance Of A Strong Foundation
9:30 Using Search Term Report in 2023
13:15 Defining Root Keywords
18:04 How People Manage Match Types
25:12 Using Search Term Report Data
32:42 How Often Should You Check In?
35:32 How Long Might It Take To See Results?
39:00 Where to find Noemi
🦡 Resources & Links
Where you can find Noemi, Scale Wave
The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here
The Best Amazon PPC Keyword Research Method
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
How Do I Implement N-Gram Analysis On Amazon PPC?
The Complete Amazon Campaign Types Reference Guide
New Keyword Research Approach: Gain New Clients For Amazon PPC
Is Exact Match Always Best?
🦡
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Join our next Amazon PPC webinar 💻 📢
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Look through all our show notes
Book a call to discuss Amazon PPC strategy
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Noemi Bolojan
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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We’ve got our head in the clouds this week, the Amazon Marketing Cloud that is. Michael sits down with Brent Zahradnik of Amz Pathfinder to discuss all things regarding the new Amazon Marketing Cloud. They’ll discuss what it is, how it works, and how you can best use it for your Amazon PPC campaigns.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
4:25 Rapid Fire Questions - Amazon Marketing Cloud
4:50 What Is Amazon Marketing Cloud?
6:18 How Does AMC Work?
9:50 What Makes The Data Different?
15:27 Query Editor Explained
17:48 Different Types of Reports
28:40 How Can I Get Started
🦡 Resources & Links
Where to find Brent, Amz Pathfinder
How Do I Get Started With Amazon DSP?
How Can I Utilize Sponsored Brand Placements For My Amazon PPC Campaigns?
An Introduction To Targeting Options On The Amazon DSP
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Niet
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
In need of a New Year’s Resolution? We’ve got you covered. Michael sits down with Gonza Martinez of Ziresquare to discuss how to reach your maximum potential in the Amazon PPC Space. Gonza will discuss how he got started and his best practices he’s learned along the way. A perfect episode for anyone looking to expand their knowledge of E-Commerce.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 What to expect in this episode
2:20 Beautiful Miami Weather
3:30 Gonza’s Journey & Advice
10:25 Advice for the Spreadsheet Averse
13:46 Doing Things Differently
18:50 Finding Your Destination
30:50 The Importance of Playing at a Higher Level
34:04 A Book Recommended for Entrepreneurs
🦡 Resources & Links
Where to find Gonza Martinez, Ziresquare
How Do I Identify And Handle Duplicates In Amazon Search Term Report?
Why Amazon’s Search Query Performance Dashboard Is Awesome
How To Do Keyword Research For Amazon PPC: Back To Basics (Classic)
One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon
How Do I Maximize Sales With Amazon’s Product Opportunity Explorer?
A Case For Segmenting Branded Keywords In Amazon PPC
Overcoming Challenges Of Running Google Ads To Amazon Listings
What’s The Difference Between Large Vs. Small Amazon ASIN Accounts?
🦡
📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing
Join our next Amazon PPC webinar 💻 📢
Subscribe to our newsletter
Look through all our show notes
Book a call to discuss Amazon PPC strategy
-
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Gonza Martinez
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
What a fantastic episode! Thanks so much for sharing such a massive amount of knowledge!
Unfortunately I cannot review via Castbox. If you are looking for an accessible podcast that keeps you in check on Amazon PPC, then look no further. humourous guys that help me keep an open mind in terms of PPC theories and methods. I would like an episode on PPC automation rules. benefits, cons, best practices.