DiscoverThe PPC Den: Amazon PPC Advertising MasteryHow Can I Use Phrase Match To Rank Higher On Amazon?
How Can I Use Phrase Match To Rank Higher On Amazon?

How Can I Use Phrase Match To Rank Higher On Amazon?

Update: 2023-12-22
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Description

It’s A Match! Join Noemi Bolojan from Scale Wave as she sits down with Michael to discuss all things phrase match. They’ll talk about broad vs. exact matches, how to best use your search term report data, how to manage your phrase match types, and more! 




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


2:50 Noemi’s Journey


5:00 The Importance Of A Strong Foundation


9:30 Using Search Term Report in 2023


13:15 Defining Root Keywords


18:04 How People Manage Match Types


25:12 Using Search Term Report Data


32:42 How Often Should You Check In?


35:32 How Long Might It Take To See Results? 


39:00 Where to find Noemi




🦡 Resources & Links






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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Noemi Bolojan


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto

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How Can I Use Phrase Match To Rank Higher On Amazon?

How Can I Use Phrase Match To Rank Higher On Amazon?

The PPC Den