The PPC Den: Amazon PPC Advertising Mastery

Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. I’m breaking down how to use bulk files to create “safe states” for your campaigns. Basically, you can download all your campaign settings, go nuts making changes for peak days, and then reset everything back in one click after the madness is over.We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 -  Introduction1:30 - Сhallenges with Black Friday and Cyber Monday3:00 - Concept of “safe state” for campaigns5:00 - What a bulk file is, its structure, and key functions7:00 -  Examples of editing budgets and bids in a bulk file 9:00 - How to download and reapply bulk files, working with offline edits12:58 -  Wrap-up🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingWhy and How to Use New Bulk Sheet Features in Amazon Ads3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It3 Bulk File Myths, Debunked📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael and Clément dive into the world of Amazon PPC and why 2025 is such an exciting time for advertisers. PPC used to be simple — one bid for everyone, everywhere. Now, with Top of Search, Product Page, and B2B placements, you can target audiences that convert like crazy.Clément shares how they got early access to B2B in beta, and while it used to be a bit mysterious, it’s now available to everyone with clear data. The numbers are impressive: B2B customers convert almost twice as well, order more units per purchase, and cost less per sale.They break down strategies for using B2B placements, either with dedicated campaigns or bid adjustments in your existing campaigns. Add Amazon Marketing Cloud audiences on top, and you can stack your targeting for even better results. The key takeaway? B2B is massively underutilized, and testing it could seriously boost your PPC performance.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 - Why 2025 is exciting with Top of Search Product Page and B2B placements00:56 - Clément talks about early beta access and how B2B data is now clear for everyone03:02 - B2B customers convert almost twice as much order more units and cost less per sale05:35 - Strategy ideas make a separate B2B campaign or use bid adjustments in regular campaigns07:26 - B2B pricing tips using discounts or bulk pricing to catch business customers’ attention10:31 -  Combine B2B with Amazon Marketing Cloud audiences for better targeting watch your bids15:06 - Takeaway B2B placements work really well and are worth testing in your campaigns🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Clément Hynaux, Campaign Manager at Ad BadgerSmart Strategies for Branded Spend in Amazon AdsCreative Optimization and Partnerships with Roku for Amazon Video CampaignsThe Amazon PPC Campaign Structure Checklist4 Techniques Working for Amazon PPC in 20256 Principles to Follow For Amazon PPC Campaign Structure📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Clément HynauxSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, we dive deep into branded campaigns on Amazon PPC with Mike Danford from Adverio. Many clients run 30–70% of their budget on branded spend, but SQPD works differently — it helps you calculate your real share and spot cannibalization.We break things into buckets like branded search, product defense, and placements, use dashboards and incrementality scores, and even show tricks like looser targeting to land on competitor pages cheaper.A quick screenshare later shows how to pull a search term report, clean it up, and optimize spend step by step.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 –  Intro02:16 – Amazon PPC: branded spend cycles 07:22 –  Bucket analysis, BI dashboards, and incrementality scores11:00 – Targeting strategies: competitor pages, broad/auto campaigns, and negatives17:55 –  Controlling branded spend and tapering strategies24:15 – Measuring results with cannibalization and Search Query Performance30:12 – Final tips and actionable advice for brands🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mike Danford. He shares his expertise and guides you through a stampede of solutions for Amazon, Walmart, and Target.https://www.adverio.io/roiHow Can I Best Use Brand Tailored Promotions?Winning on Amazon in 2025 Starts with Mind, Body & BrandTariff Turmoil: How Brands Are Adapting in 2025Profit Reset on an Aggressive Amazon Brand: A Strategy ShiftWhat’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mike DanfordSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Mansour Norouzi from Incrementum Digital sits down with Michael to discuss 12 free Amazon features your brand should be using. From Brand stories and profiles, to B2B pricing and marketing, the pair discuss a wide range of free options to help elevate your brand. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - What to expect in this episode6:10 - 12 Free Amazon Ads Features6:20 - Virtual Bundles8:40 - Posts On Amazon12:20 - Brand Story15:00 - Brand Profiles16:13 - Premium A+ Content19:18 - Brand Referral Bonus22:30 - Customer Engagement25:57 - B2B Pricing27:26 - Customer Reviews31:25 - Managing Experiments35:42 - Using Keywords in Q&A37:12 - Pricing🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Mansour Norouzi, Partner and Director of Advertising at Incrementum Digital who knows the world of Amazon inside out.Will GPT Change The World Of Amazon Marketing?Why No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItAd Badger & Bobsled Marketing: Keep Your Amazon Team On The Cutting EdgeHow To Get Revenue-Boosting Amazon ReviewsGetting High-Quality Product Reviews On Amazon With Andy LamAmazon Enhanced Brand Content Vs A+ ContentA Case For Segmenting Branded Keywords In Amazon PPC📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Mansour NorouziSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

What's up, Badger Nation! Today, we have Sam Lee from Trivium joining us again. We’ll be diving into the evolution of product videos — from starting with simple static images on your product pages to creating videos that are repurposed for Sponsored Brand campaigns.Sam will share his insights on how these videos evolve, what works and what doesn’t, and who should be thinking about moving up the marketing funnel — from Amazon DSP and online video to streaming TV.If you’ve ever wondered how to make your product videos work harder across different platforms, this episode is for you. We’ll see you in The PPC Den!🦡 Highlights ​​0:00 -  Intro00:41 – Why Sam loves Amazon marketing04:02 – Creative vs technical roles08:11 – Video types: Sponsored, DSP, Streaming11:04 – When to use DSP & top-funnel video16:56 –  Retargeting & audience relevance21:57 –  Video evolution up the funnel: Sponsored → OLV → Streaming TV23:28 – DSP examples: Women’s beauty & melatonin supplement campaigns25:06 – KPIs for different video placements & attribution challenges27:32 – Using Amazon Marketing Cloud & zooming out for insights29:23 – Top-of-funnel video vs static images; why video wins32:31 – Final tips: scale video intentionally, start small, step-by-step34:21 – How to find Sam Lee 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet Sam Lee, VP at Trivium Group. Living life at the intersection of surfer and seller. All things Amazon. DSP aficionado. Turning video insights into actionable growth. Be you, they’ll adjust.What Top Amazon Sellers Won’t Tell You About AI Video AdsWhy No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItHow Do I Make Excellent Amazon Sponsored Display Videos On Budget?Using Amazon DSP and AMC to Fully Understand the Customer Journey📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sam LeeSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections.This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - How did Adverio impact Ad Badger?2:55 - What tools does Seller Central offer?4:12 - How can Search Query Performance enhance Amazon advertising?11:09 - What is SKU Economics in Amazon's context?15:43 - What is the Product Opportunity Explorer?19:49 -  How can Market Basket Analysis improve sales?23:46 - How to manage brand reputation on Amazon?29:04 - How do brand tailored promotions and coupons work?33:36 - What are the best practices for Amazon posts?36:39 - How does Creator Connections facilitate influencer marketing?🦡 Resources & Links🦡 GET AD BADGER ➡️ How Does Tracking Keywords Help PPC?Can Agencies Serve As Teachers In Amazon Selling?How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign?How Can I Become An Advanced Amazon Marketer?How Can I Reach My Full Potential In The Amazon PPC Space?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Michael DanfordSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Welcome to the PPC Den Podcast, Badger Nation!In this episode, your host and CEO Michael Badger breaks down the ultimate checklist for Amazon PPC campaign structure—just the way I laid it out on air. Michael takes you through everything from clear campaign naming and smart ad group organization to tackling duplicated search terms and optimizing your ad spend. It's a no-nonsense, real-world discussion with actionable tips, so if your campaigns need a little more order (or a lot more profit), this episode is your must-hear guide. We’ll see you in The PPC Den!🦡 Highlights00:00 – Why campaign structure matters01:03 – What this checklist is and how to use it02:00 – Naming conventions for campaigns and ad groups03:30 – Are you advertising what you should?05:35 – When to group or separate products in campaigns07:22 – Search term relevance & how to catch irrelevant traffic08:50 – Duplicated search terms: when they’re fine, and when they’re not09:45 – Expanding top-performing terms to Sponsored Brands & Display10:30 – Segmenting auto campaigns: close match, loose match & more11:45 – Structuring campaigns by goals: ranking vs. profitability13:00 – Avoiding over-segmentation and managing low-data keywords14:45 – Final checklist tips + preserving high-performing campaigns🦡 Resources & LinksFind Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising🦡 ⁠GET AD BADGER⁠ ➡️ 6 Principles to Follow For Amazon PPC Campaign StructureHow Do I Transform My  Amazon PPC Campaigns With A Strategic RestructureCase Study: How Do I Fix A Bad Amazon Campaign Structure?How Do I Structure Amazon Campaign Names?How Do I Optimize My Amazon Campaign Structure?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe. But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.Sean Stone joins us in this episode to break it all down and share what really works.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 – Intro:  Meet Sean Stone3:00 – Technique 1: Choosing a rankable product7:00 – Technique 2: Setting up a one-keyword campaign11:30 – Technique 3: Using aggressive bids and top placements16:20 – Technique 4: Limiting daily budget to trigger organic lift21:00 – How to track results and measure success25:20 – When this strategy doesn’t work30:00 – Real-life examples and insights from Sean39:00 – Outro and what’s next🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet our friend  Sean Stone founder of Stone’s Goods as he spills the secrets behind scaling brands on Amazon with his PAIR strategyhttps://www.linkedin.com/in/sean-stone/ One Keyword, 8 Tools. Accuracy for Search Volume & Sales on AmazonHow One Keyword Can Apply to Multiple Products6 Principles to Follow For Amazon PPC Campaign StructureHow to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoSHow to Find Products That Sell OrganicallyFinding Your Zone of Possibility for Amazon PPC Rankings📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Sean StoneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

What’s going on, Badger Nation? This week inside the PPC Den, Michael takes us on a summertime journey through the six core principles of building a winning Amazon PPC campaign structure.  Whether you're sitting under live oaks in Austin or deep in your ad account, this episode will give you the clarity and mindset shift you need.Campaign structure is one of the most misunderstood yet powerful parts of PPC strategy. In this episode, we’re not going tactical yet — we’re laying the foundation with six timeless principles that can guide your campaign structure decisions in any situation:🦡 Find the right level of segmentation so your campaigns are neither overcrowded nor overly fragmented🦡 Treat your campaign structure as a process that should evolve based on performance🦡 Make sure your ads appear only in places where your product is truly relevant🦡 Group campaigns by shared goals to keep your strategy clear and organized🦡 Work within Amazon’s structural limitations to stay in control of your targeting and budget🦡 Improve your campaign structure gradually to preserve data and learn as you goThis is part one of a multi-episode series. So if you're ready to finally understand campaign structure and stop guessing, start here.We’ll see you in The PPC Den!🦡 Highlights00:00 — Intro 02:40 — Principle 1: Goldilocks Principle — finding the right level of segmentation04:30 — Why over-segmentation hurts optimization05:10 — Principle 2: Race Car Principle — continuous campaign structure improvement07:20 — Principle 3: Relevance Principle — keeping your ads relevant08:50 — Principle 4: Grouping by Theme — organizing campaigns by goals10:20 — Principle 5: Structural Limits — working within Amazon’s platform constraints11:45 — Principle 6: Rome Principle — gradual campaign structure updates13:50 — Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinA Case for Segmenting Branded Keywords in Amazon PPCThe 6 Layers of Campaign Structure Complexity​​How Do I Find New Areas To Scale My Campaign?How Can An Amazon Campaign Audit Help My Business?The Complete Amazon Advertising Evergreen Campaign Strategy Guide📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Mina Elias from Trivium Group drops some serious knowledge bombs on how crushing it on Amazon isn’t just about ads and listings — it’s about mindset, mental toughness, and yes, even jiu-jitsu 🥋 (because why not train like a fighter to survive the Amazon jungle?).We dive deep into why your body is your ultimate business asset, why building the best brand beats just slapping products on a shelf, and how to run your Amazon store like a well-oiled machine that never quits. Mina spills the tea on mastering product-market fit and owning your keyword game .Tune in, get inspired, and maybe even get off the couch for a round of jiu-jitsu!!We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – Welcome back Mina Elias03:15 – Jiu-jitsu, mindset 05:35 – Your body = your business machine (Lamborghini or rusty clunker?)06:25 – The Amazon battlefield in 2025: no more “easy wins”07:00 – Why your 2015 strategy won’t work today (bye-bye, gold rush)08:00 – Are you building the best brand — or just selling stuff?11:00 – Real product examples: what buyers actually want12:06 – Is your product page truly the best one on the internet?13:25 – Why great brands win without even trying14:45 – Conversion rate: the “cheat code” for Amazon growth16:00 – Amazon vs. Facebook Ads: who wins the simplicity game?17:15 – “Moneyballing” Amazon success with checklists & nerdy details19:45 – What if your product page is great? What’s next?21:10 – PPC strategy explained like a human, not a robot26:36 – Success = systems28:50 – Using Brand Analytics to measure conversion 29:30 – Why “passive Amazon income” is a sweet, sweet lie31:45 – Selling a product vs. building a business (big difference)32:15 – Final thoughts + where to find Mina online🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet Mina Elias – founder & CEO of Trivium Group, professional supplement nerd, jiu-jitsu enthusiast, and the guy who turns “just a product” into “wait, I’ve seen that everywhere!”Tariff Turmoil: How Brands Are Adapting in 2025Seller Stories: Growing 10 Brands at Once and Managing by KPI’sSuccessful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right Partners📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Mina EliasSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Prime Day 2025 is here (8–11 July), and we’ve got something special for you.Every year, like clockwork, we at Ad Badger dig deep into the data, dust off our best strategies, and sharpen our PPC claws for what’s basically the Super Bowl of Amazon selling. This year? We’ve packed everything we’ve learned since 2018 into one mega-episode—stories, missteps, wins, surprises, and a few controversial takes.We talk about what actually happens to conversion rates, why ACoS drops while spend goes up, and how Prime Day isn’t just about the 48 hours—it’s about the before and after. You’ll hear about the exact moment one seller realized their campaigns were cannibalizing their own keywords. And why another seller got better results by doing... absolutely nothing.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 – Conversion rates jump on Prime Day (2018 data)1:53 – Prime Day duration increased from 36 to 48 hours over the years5:03 – Clicks surge by about 70% on Prime Day6:11 – Sales increase by 130% on Prime Day7:54 – Average daily ad spend rises by 78% on Prime Day8:40 – ACoS (Advertising Cost of Sale) drops from 31% to 25% on Prime Day12:57 – Recommended to increase budgets 2–3x on Prime Day, tapering up 1.5–2.5x in days leading up14:04 – Increase bids by 10% across the board; 50–100% on top-converting products17:39 – Huge conversion rate increase (~35%) during Prime Day, worth aggressive budget scaling27:43 – Strategy to aggressively target customers pre-, during, and post-Prime Day for max impact🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingA Data-Oriented Approach to Amazon Prime Day AdvertisingThe No-Hype, All Data Approach to Prime Day PPCPrime Day Preparation: Capitalizing on the Most Important Days of the YearYour Guide to Amazon Prime Day 2021How Do I Make the Most of Prime Day 2023 as an Amazon PPC-er?When Is Prime Day 2025? Everything You Need to Know📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this episode, we chat with Emma Schermer Tamir of Marketing by Emma about how AI is flipping the Amazon customer journey upside down. She shares how she’s using tools like ChatGPT to beat writer’s block, dig into reviews, and fine-tune copy—but also why human creativity still steals the show. We get into why solid branding and killer visuals matter more than ever, how great A+ content can boost trust (and sales), and what makes a product page actually stand out in the age of average AI-generated everything. It's a real talk on where ecomm is headed—and how to stay ahead.We’ll see you in The PPC Den!🦡 Highlights 00:00 – Welcome back, Emma!02:00 – Even Emma’s dad uses ChatGPT for everything03:20 – Rufus handles 270M searches… but still struggles05:00 – Perplexity’s smarter product comparison layout08:00 – Why Amazon search is frustrating customers10:00 – Emma likes the new “high return rate” badge13:00 – “Do you have the best page on the internet?”14:30 – Pre-answering customer questions matters more than ever16:00 – The end of outdated keyword-stuffed listings17:30 – Visual clarity and emotional connection win18:30 – Appealing to AI vs. appealing to humans19:00 – Run your images through ChatGPT to test clarity28:30 – AI is influencing conversions—outside Amazon too29:30 – Emma’s game plan for fixing weak product pages 35:20 – Emma’s YouTube channel: now 2x a week!🦡 Resources & Links🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingMeet Emma Schermer Tamir — copy queen, clarity junkie, and your secret weapon for turning Amazon clicks into conversionsIs Your Amazon Listing Stuck in 2016? 11 Things to Fix Right NowCommon Mistakes With Amazon Product Listings and How to Avoid Them  (Classic)How Can Product Images on Amazon Boost Conversion Rates?How Can I Elevate My Copywriting In My Amazon PPC Campaign?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Emma Schermer TamirSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Think cutting your Amazon PPC budget is like saving money? In this episode, Michael Tejeda breaks down why slashing your ad spend right now could actually hurt your organic rankings and cost you more in the long run. With tariffs and economic uncertainty shaking things up, Michael shares real client stories and smart strategies like keyword clustering and budget balancing that helped boost sales—even when the market softened. A must-listen for every Amazon seller who wants to win the game.We’ll see you in The PPC Den!🦡 Highlights ​​00:00 – What questions do Amazon sellers ask most?00:27 – Tariffs are messing things up — why cutting ads now is a bad move02:24 – Why slashing your ad budget can hurt your sales big time04:14 – How Amazon ads help your organic (free) sales06:30 – When a client says “Cut my ads in half!” — what really happens07:37 – How fast your organic sales drop after cutting ads09:00 – Story time: What happened when we pumped up the ad budget15:47 – How grouping keywords helps you spend ad money smarter19:10 – Why breaking keywords into clusters makes your budget work better20:34 – Staying cool when Amazon throws curveballs at your ads22:13 – Different sellers, different ad struggles 🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingGet to know Michael Tejeda, a skilled campaign manager at Ad BadgerTariff Turmoil: How Brands Are Adapting in 2025Successful Ecommerce Entrepreneur On Business, Scaling 10x, and Finding the Right PartnersThe One Activity That Will Fix Your ACOS in 2025How to Find Products That Sell Organically📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Michael TejedaSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you’re paying $5K or $300K per container.It’s messy. It’s essential. It’s surprisingly therapeutic. We’ll see you in The PPC Den!🦡 Highlights ​​0:00 – Goal setting like headless monkeys4:12 – $300K tariffs on $100K goods7:58 – FTZ, Bonded, Anti-USA play explained11:44 – Blair’s real setup: bonded, FTZ, Canada14:32 – Inaction is action: just wait it out16:20 – HS audits: maybe it’s not the water bottle’s fault20:12 – Inbound obsession: check-in time is king now22:01 – Blair's bold predictions: AWD in trouble, West Coast doomed25:05 – Budget discipline vs. ad spend delusions26:45 – Agencies need to be business optimizers now28:13 – Shopify vs Amazon: wake-up call time29:20 – The 3-body problem: Ads vs Organic vs Profit30:30 – Outro🦡 Resources & Links🦡 GET AD BADGER ➡️ Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingGet to know Blair Forrest of AMZPrep — the logistics mastermind with bold predictions, sharp insights, and just the right amount of chaos to keep Amazon on its toes.How Can I Expand My Amazon PPC Campaign To Canada?10 Steps to Maximize Amazon FBA Inventory LimitsHow Do I Perfect My Amazon Inventory Management?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes​​​​​-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Blair ForrestSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode of PPC Den, we sit down with Francis Leger from GS Plant Foods — a bonsai hobbyist, and the kind of entrepreneur who doesn’t just grow plants… he grows businesses too.Francis shares how he scaled from $0 to $1M (spoiler: it wasn’t magic, it was grit), what needs to shift to hit $5M, and how his approach to marketing and operations evolved at every stage. We also get into the real talk: how to find the right business partner (and how to spot the wrong one fast), why trust matters more than contracts, and what makes a good agency relationship actually work.Of course, we couldn’t let him go without asking the hard-hitting questions: Is being a chef harder than being a founder? What plant is actually trying to die every day? And will AI ever figure out how to water your monstera for you?This episode is part founder therapy, part growth masterclass — and 100% worth your time.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 — Francis’s journey: chef, bonsai fan, ecommerce founder3:00 — Balancing passion with business hustle6:00 — Using outside help to scale smarter10:00  — Why vendor trust matters big time15:00 — Real talk: overcoming tough business challenges30:00  — From hobby to full-on business grind36:00  — COVID pivots and tough lessons38:00  — Marketing’s fast lane: adapt or get left behind40:00  — Retail vs online — who’s winning?43:00 — AI’s role in ecommerce’s future50:00 — Empathy & care: how GS Plant Foods grows more than plants🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinCheck out Francis and GS Plant Foods at gsplantfoods.com — where healthy plants (and smart business decisions) are always in season.How to Find Products That Sell OrganicallyHow To Use Psychology To Master Amazon PPC (Classic)Who to hire for your Amazon Growth Team  (Classic)What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host:  Francis LegerSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

In this solo episode, Michael kicks back by the river in Texas and reflects on what’s really been working in Amazon PPC this year. After talking to about 80 sellers and marketers every month, one thing stands out in 2025: shifting spend from non-converting to converting.He breaks it down with real numbers, talks through what most people miss when they try to lower ACOS, and shares exactly how to track and cut non-converting spending. Plus, he drops a few of his favorite tactics like duplicate search term analysis and n-gram analysis. Most importantly, he walks through one fix that can dramatically improve your ACOS — without spending more. We’ll see you in The PPC Den!🦡 Highlights00:00 – Greetings from the Pedernales River, thoughts about PPC and spring00:51 – The most important insight of 202501:01 – Mike’s favorite Amazon PPC action: redirecting spend01:31 – What really causes high ACOS: not sales, but spend01:59 – How to find non-converting spend03:27 – Example from an account: $10K spend, $30K revenue, 60% non-converting04:27 – How to reduce ACOS from 33% to 31% without creating new campaigns05:27 – Redirecting $1000 non-converting spend to a keyword with 50% ACOS05:57 – The joy of lowering ACOS and increasing revenue at the same time06:22 – How to track non-converting spend: first steps06:51 – Why it’s important to check reports over different periods (7, 14, 28 days)07:30 – What it means if spend doesn’t double when the period doubles08:27 – Why it’s important to use longer periods for data analysis08:56 – First step after downloading the report: sort by highest spend without orders09:24 – Data analysis by buckets: broad, phrase, auto, close match09:52 – How to combine repeated search terms for more accurate analysis10:20 – Importance of aggregating data across keys appearing in different ad groups🦡 Resources & Links🦡 GET AD BADGER ➡️Where to find Michael, Michael Erickson FacchinNon-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC CampaignsWhat strategies can help minimize wasted spend in Amazon PPC?How to Achieve Low ACOS with Negative Keywords?Analyzing 2 Amazon Advertising PPC Accounts With Low ACOSWhy Is Your ACOS So High?📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Brent Zahradnik to dive deep into how to find products that actually sell on Amazon — without spending a dime on ads. Brent breaks down his exact process for spotting organic winners, sharing real-life examples, tools, and tips that helped him build a successful Amazon business.They cover how to analyze market trends, read customer signals, and pick products that practically sell themselves. Whether you’re just starting out or looking to scale your store, our insights will help you avoid costly mistakes and find products with real potential. We’ll see you in The PPC Den!🦡 Highlights ​​0:00 — Intro1:05 – Discussing Product Research Without Ads  3:20 – Importance of Targeting in Amazon PPC  5:10 – Traffic Sculpting Strategy: What It Is and How It Works  7:00 – Tips for Optimizing Ad Campaigns  9:30 – Success Stories and Common Mistakes to Avoid  10:45 – Outro 🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinWhere to find Brent, Brent ZahradnikAmazon’s New Expanded Product Targeting: How Do I Make the Most of It?5 Things You Don’t Know About Product TargetingSneaky defaults that drain your budget in 20256 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Brent ZahradnikSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

What’s up, Badger Nation? Mike here, camping in the Cascades, hunting for the elusive North American badger  and some killer Amazon PPC tips.In this episode, we dive into the power of negative keywords and why doing a negative keyword reset could seriously level up your ad game. Think of it like clearing out the old to make space for the new — your product and market change, so your negatives should too.I share smart ways to reset negatives without chaos, why timing (hello, seasonality!) matters, and how to get more control over your PPC traffic flow.If you’ve been scared to add negatives because “what if I need them later?” — here’s the secret: you can take them off again. This reset lets you clean up wasted spend AND test new opportunities.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 — Mike goes wild chasing badgers in the Cascades 🦡2:30 — How top sellers keep ACoS super low 4:00 — Why negative keyword management matters5:30 — When to hit the big RESET button on negatives7:30 — Sneaky campaign-by-campaign negative cleanup hacks10:00 — Benefits of resetting negatives for visibility13:00 — Ad Badger tools that make negative keyword ninja moves🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinHow to Achieve Low ACOS with Negative Keywords?How And Why To Use Negatives In Your Amazon PPCAnswered Prayers: Negative ASIN Targeting Comes to Auto CampaignsNegative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 1)Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? (Part 2)📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno 

Today, Elizabeth Greene and I dove into one of the most misunderstood topics in Amazon advertising — vCPM in Sponsored Brands campaigns. Mike still hears people say how great the low ACOS looks for vCPM, but we broke down why that can be misleading.We talked about the difference between CPC and vCPM, how attribution works (clicks vs views), and how ACOS is calculated depending on what data source you're looking at — ad console, bulk files, API, or AMC. We also discussed when vCPM actually makes sense and when it doesn't. Spoiler ⚠️: don't use it for brand defense.We walked through how vCPM can become cheaper than CPC if your CTR is high enough, the creative and retargeting advantages it can offer, and why Mike sees less than 5% of ad budgets going to vCPM even in his best accounts.If you've ever been confused about why you can't switch from vCPM to CPC, or how to measure true performance in SB campaigns  this episode is for you.We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - Meet Elizabeth Greene 2:20 – How to adapt to instability in eCommerce?5:20 – What do clients expect in 2025?6:12 – The role of automation: good or bad?8:05 – How campaign structures changed in 2025?9:15 – Performance Max and new ad formats on Amazon13:05 – Why do analytics matter more than ever?15:22 – Can brands still scale in 2025?19:00 - Optimization based on click and view attribution20:00 - How to download a bulk file for analysis of ACoS and other metrics21:00- Benefits and drawbacks of VCPM campaigns for different brands22:00 - VCPM campaigns and their potential for brands with unique products25:00 - Marketing campaigns similar to "Shark Tank" for unique products26:00 - VCPM with high CTR vs. CPC campaigns29:00 - High CTR in VCPM campaigns leading to better engagement cost reduction30:00 - When VCPM campaigns are effective for unique products?🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinWhere to find Elizabeth,  Elizabeth GreeneJunglrSneaky defaults that drain your budget in 2025How to Make Amazon Advertising Profitable in 2025?RPSB (Research peel stick and block) 2025 UpdateWhy Aren’t You Testing Placement Adjustments in Amazon PPC? 2025 Amazon Marketing Resolutions and Intentions📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Elizabeth GreeneSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno

In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign’s flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We’ll see you in The PPC Den!🦡 Highlights ​​0:00 - Intro 1:30 - Explaining the difference between total ACOS and TACoS5:00 - The interaction between paid and organic sales on Amazon7:30 - Evaluating PPC effectiveness with TACoS10:00 - Balancing paid vs. organic sales for better performance12:00 - The importance of a long-term strategy in optimizing TACoS15:00 - How to lower TACoS and improve overall performance18:00 - Maximizing profitability through improved ad spend21:24 - Can a higher ACOS still lead to a healthier business? Yes, it can22:22 - Targeting keywords where your brand has an advantage22:38 - Creating a single keyword campaign to maximize visibility and orders23:01 - Search query performance data and its role in boosting organic sales23:28 - Recap: The four misconceptions about TACoS and corrections24:17 - The exciting new features in our software26:17 - Always consider TACoS in relation to organic performance and profitability🦡 Resources & Links🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson FacchinHow to Make Amazon Advertising Profitable in 2025?How Do I Optimize for Total ACOS Goals in Amazon Advertising? (Classic)Evolving Thoughts: Total ACOS for Amazon Advertising How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/Subscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno