Hey everyone, welcome back to the PPC Den Podcast! Today we’re talking about how to survive the craziest shopping days on Amazon. If you’ve ever freaked out over budgets and bids on Black Friday or Cyber Monday, this episode is for you. 

I’m breaking down how to use bulk files to create “safe states” for your campaigns. Basically, you can download all your campaign settings, go nuts making changes for peak days, and then reset everything back in one click after the madness is over.

We’ll cover how to manage budgets, keyword bids, ad groups, and more, all offline in a spreadsheet so you don’t have to stress over every little tweak while everyone else is enjoying the holiday. This strategy keeps you calm, efficient, and profitable, and gives you more time to actually enjoy your family and friends. 

Tune in, try it out, and make your Amazon PPC life a whole lot easier and more profitable this season.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 -  Introduction

• 1:30 - Сhallenges with Black Friday and Cyber Monday

• 3:00 - Concept of “safe state” for campaigns

• 5:00 - What a bulk file is, its structure, and key functions

• 7:00 -  Examples of editing budgets and bids in a bulk file 

• 9:00 - How to download and reapply bulk files, working with offline edits

• 12:58 -  Wrap-up

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

• Why and How to Use New Bulk Sheet Features in Amazon Ads

• 3 Reasons You’re Still Not Using Bulk Sheets and What to Do About It

• 3 Bulk File Myths, Debunked

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno