AMZPPC #85: How Does Amazon PPC Work with Misspellings
Update: 2020-07-08
Description
We all fall victim to misspelling words, but is a misspelling in the search bar detrimental to your Amazon PPC campaigns? Should you actively try to predict the different variations and possible misspellings of your keywords?
On today’s episode, Mike and Stephen breakdown how Amazon handles misspelled words and how it affects your campaign performance.
We’ll see you in the Badger Den!
Episode Highlights:
- 1:10 Intro
- 2:55 How you should think about misspellings
- 5:05 How exact match has become exact-ish
- 12:10 Misspellings with broad and phrase match
- 12:40 How negatives affect your exact matches
- 15:35 Search term rankings and misspelled words
- 17:20 What you should actually do about misspelled words
- 21:15 Closing thoughts
Links & Resources
- All our episodes and show notes are available at https://www.adbadger.com/podcast
- Get on the waitlist for version 2 of our software, launching September 2020: https://www.adbadger.com/launch
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Podcast edited by Pedro Moreno
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