DiscoverThe PPC Den: Amazon PPC Advertising MasteryWhat is the SKU Economics Report and How It Boosts Amazon Ads?
What is the SKU Economics Report and How It Boosts Amazon Ads?

What is the SKU Economics Report and How It Boosts Amazon Ads?

Update: 2024-08-09
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Description

In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?




The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work.




We’ll see you in The PPC Den!



🦡 Highlights



  • 00:00 - Introduction



  • 00:36 - Overview of the new SKU Economics Report tool



  • 3:03 - Amazon ad management roles



  • 7:17 - Impact of cash flow on ad strategies for brands



  • 9:00 - Amazon Fees and Profit Calculation



  • 18:09 - Identifying profitable and unprofitable products



  • 22:24 - Analyzing Total ACOS using the SKU Economics Report



  • 27:00 - Optimizing ad spend based on the report's insights



  • 28:22 - Percentage of total fees



  • 30:00 - How to connect with Elizabeth





🦡 Resources & Links









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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host:  Elizabeth Greene


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator & Graphic Designer: Sofiia Podash


Video and Audio Editor: Pedro Moreno​​

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What is the SKU Economics Report and How It Boosts Amazon Ads?

What is the SKU Economics Report and How It Boosts Amazon Ads?

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