What is the SKU Economics Report and How It Boosts Amazon Ads?
Description
In this episode, Michael and Elizabeth Greene from Junglr discuss Amazon's new tool – the SKU Economics Report. They explain how it can help you optimize your advertising campaigns and boost profitability. Are you losing money on Amazon PPC due to a lack of precise cost data?
The SKU Economics Report eliminates the headache of analyzing costs and revenues. It helps you identify your most profitable products and understand which advertising strategies truly work.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 - Introduction
00:36 - Overview of the new SKU Economics Report tool
3:03 - Amazon ad management roles
7:17 - Impact of cash flow on ad strategies for brands
9:00 - Amazon Fees and Profit Calculation
18:09 - Identifying profitable and unprofitable products
22:24 - Analyzing Total ACOS using the SKU Economics Report
27:00 - Optimizing ad spend based on the report's insights
28:22 - Percentage of total fees
30:00 - How to connect with Elizabeth
🦡 Resources & Links
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Elizabeth Greene
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
United States
