2025 Amazon Marketing Resolutions and Intentions
Description
In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising.
You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective.
This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Beginning: New Year’s plans
5:23 - AMC importance
8:00 - Connecting ads
11:01 - SQPR insights
14:12 - Ad tracking sheet
18:23 - AI for ads
25:06 - Human-made content
27:29 - AI search focus
30:04 - Ad automation
36:18 - ADSP updates
39:29 - TikTok Shops goal
🦡 Resources & Links
Where to find Michael, Michael Erickson Facchin
Where to find Brent, Brent Zahradnik
📚 Unlock our FREE comprehensive Amazon Marketing Playbook
Transform your workflow with our comprehensive Amazon Advertising checklist
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Brent Zahradnik
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
United States
