In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you.

Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one.

Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think.

This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Intro

  
  



• 2:30 - Satisfaction guarantee / warranty

  
  



• 3:50 - Emojis in Listings

  
  



• 5:20 - Comparison Charts

  
  



• 7:00 - Greenwashing Claims

  
  



• 9:10 - Too Many Keywords

  
  



• 11:00 - Long Bullets

  
  



• 13:00 - Restricted Language

  
  



• 15:30 - Caps Lock

  
  



• 17:00 - Out-of-Season Content

  
  



• 18:40 - Poorly Edited Photos

  
  



• 20:10 - Generic Language

  
  



• 22:00 - Amazon Rule Changes

  
  



• 26:00 - Keyword Evolution

  
  



• 32:00 - Fake Photos and Trust

  
  



• 49:00 - Where to Find Emma

  
  

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️


• Where to find Michael, Michael Erickson Facchin


• Where to find Emma, Emma Schermer Tamir


• Common Mistakes With Amazon Product Listings and How to Avoid Them


• How to Send Google Ads Traffic to Your Amazon Listing


• Ad Badger & TurnKey: Amazon Product Listing Optimization


• The PPC-ers Guide to Getting Started with SEO on Amazon


• Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List


• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook


• Subscribe to our newsletter


• Transform your workflow with our comprehensive Amazon Advertising checklist


• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Emma Shermer Tamir

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno