In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down.

Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Introduction

  
  



• 1:28 - The Real Cost of Waste

  
  



• 2:55 - Why Non-Converting Spend Matters

  
  



• 4:22 - Real Account Example

  
  



• 5:39 - Hidden Waste in Good Accounts

  
  



• 7:08 - How Non-Converting Spend Adds Up

  
  



• 8:37 - Tracking Non-Converting Spend

  
  



• 10:05 - Practical Tools for Eliminating PPC Waste

  
  



• 14:21 - ACOS Power Ratio

  
  



• 15:51 - Cleaning Up Campaigns for Better ACOS

  
  



• 20:04 - N-gram Analysis

  
  



• 21:50 - Duplicate Search Terms

  
  



• 25:12 - Outro

  
  

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/


• Where to find Michael, Michael Erickson Facchin


•  The N-gram Sheet


• 2025 Amazon Marketing Resolutions and Intentions


• How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS


• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns


• What strategies can help minimize wasted spend in Amazon PPC?


• How does conversion rate influence ACOS on Amazon?


• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook


• Subscribe to our newsletter


• Transform your workflow with our comprehensive Amazon Advertising checklist


• Review all our show notes
  
  

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno