How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS
Description
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money).
Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
0:57 - Why bid boundaries matter
7:04 - When to use minimum bids
9:02 - When to use maximum bids
10:06 - Advanced min-max strategies
12:01 - Using bid history to optimize
🦡 Resources & Links
- Where to find Michael, Michael Erickson Facchin
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
United States
