DiscoverThe PPC Den: Amazon PPC Advertising MasteryThe Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)
The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)

The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)

Update: 2024-09-20
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Description

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode. 


Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.


🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide 


This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.


We’ll see you in The PPC Den!



🦡 Highlights ​​



  • 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide



  • 2:18 – Intro



  • 5:20 – Inspiration behind evergreen strategies for PPC



  • 8:30 – Evergreen campaign creation strategy



  • 11:17 – The  “Protect” Strategy



  • 18:20 – The “Conquer” Method



  • 22:21 – The “Rank” Approach



  • 26:06 – The “Dominate” Strategy



  • 32:18 – The “Discover” Campaigns



  • 41:23 – Connect with us





🦡 Resources & Links





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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Noemi Bolojan


Senior Producer: Nancy Lili Gonzalez


Video and Audio Editor: Pedro Moreno 


Podcast Coordinator and Graphic Designer: Sofiia Podash

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The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)

The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)

The PPC Den