In this episode, Michael and guest Mike Frekey from IG PPC discuss aligning team goals and maximizing Amazon PPC performance using data tools. How do you ensure everyone is on the same page? The answer lies in leveraging Brand Analytics and Search Query Performance. Want to know how these tools can supercharge your PPC strategy? Michael and Mike Frekey break it down step-by-step, sharing actionable tips for seamless team collaboration and data-driven success.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Introduction

  
  



• 1:00 - Small talk: gifts in Japan and China

  
  



• 4:22 - Assembling a killer PPC team

  
  



• 9:02 - Navigating conflicting objectives in PPC

  
  



• 11:35 - Steps to get your team aligned

  
  



• 14:00 - Mastering brand analytics and search query performance

  
  



• 18:00 - real-world success stories

  
  



• 24:00 - Future trends in PPC game

  
  



• 34:00 - Role of technology in scaling efforts

  
  



• 36:00 - Documenting processes for team efficiency

  
  



• 40:00 - Strategies for team collaboration

  
  



• 42:00 - Benefits of SOP documentation

  
  



• 50:00 - Closing thoughts 

  
  

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• What Should You Do First When Amazon PPC Sales Drop?

  
  

• How To Achieve Low ACOS With Negative Keywords? 

  
  

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

  
  

• How Can Product Images On Amazon Boost Conversion Rates?

  
  

• What Makes An Amazon PPC Manager Successful?

  
  

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

  
  



• Subscribe to our newsletter

  
  



• Transform your workflow with our comprehensive Amazon Advertising checklist

  
  



• Review all our show notes

  
  

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mike Frekey

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno